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April 2018 ADM Blog Posts (86)

How to revamp the interior of your vehicle

Whether your car is brand new or you have had it for several years, you may feel that you want to either spruce up the interior or give it a more personal or luxurious feel. There are lots of things that you can revamp in the interior of your vehicle, from the upholstery to the steering wheel and the floor to the roof.

Change your interior

To simply add some finishing touches, you can buy items such as new mats to hide existing damage or simply protect the manufacturer's…

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Added by tony croose on April 26, 2018 at 3:58am — No Comments

1960s/1970s Japanese Collectibles See Increased Interest as of Late

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large American cars of the time.

"Over the last few years, collectors have shown increased interest in the first generation Japanese imports, such as Honda Civics.  For years these cars were overlooked, but have recently become sought after, especially…

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Added by Black Book on April 25, 2018 at 12:35pm — No Comments

Cherried Out: How to Restore a Classic Mustang Piece by Piece

Classic Mustangs can be worth a lot. They can often be difficult to find, too. If you’re the proud owner of this kind of rare gem, restoration may be one of your aims. Restoring one of these beauties is a process that requires a significant time commitment. It’s a process that requires a lot of love as…

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Added by Rachelle Wilber on April 25, 2018 at 8:47am — No Comments

The Magic Formula for Success

Did you know that the self-improvement industry in the U.S. is a $10 billion market?

That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advantage of this situation and dishing out advice…

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Added by Bill Wittenmyer on April 25, 2018 at 7:30am — No Comments

BLACK BOOK TEAMS WITH MOBILITY SALES SOLUTIONS ON VIN-UP FOR SERVICE CUSTOMER

VEHICLE BUYBACK PROGRAM

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with Mobility Sales Solutions and its new Vin-Up™ solution for automotive dealers and their service customers. Under the agreement, automotive dealers are immediately alerted to each vehicle’s latest Black Book value when vehicles come in for service,…

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Added by Black Book on April 25, 2018 at 6:26am — No Comments

ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an in-depth review of the challenges involved with purchasing a vehicle…

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Added by Bill Wittenmyer on April 24, 2018 at 9:30am — No Comments

Equifax Highlights Additional Consumer Credit Trends Impacting Purchase Habits

Below are some additional data points from a recent consumer credit trends study conducted by Equifax. The initial release highlighted trends in awareness of credit amongst Millennials and Baby Boomers, as well as affordability expectations of Prime and Subprime shoppers. The online survey was conducted…

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Added by John Sternal on April 24, 2018 at 8:43am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March.

All three segments of…

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Added by John Sternal on April 24, 2018 at 8:22am — No Comments

Compact Cars in Demand

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on April 24, 2018 at 7:48am — No Comments

Carvana Teams Up with SpringboardAuto to Offer End-to-End, Hassle-free Car Finance and Purchase Experience

Partnership puts the car buying experience online – from finance to purchase to home delivery

Irvine, Calif. – April 24, 2018 – Carvana (NYSE: CVNA)…

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Added by Crystal Hartwell on April 24, 2018 at 6:30am — 1 Comment

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

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Added by John Sternal on April 23, 2018 at 12:00pm — No Comments

The Top 5 Features of the Newly Redesigned Sedan: Kia Cadenza

When most people think of high quality sedans, they immediately start to think of cars like Mercedes Benz, Toyota Corolla, Honda Accord (and usually in that order).

In recent years, however,…

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Added by Ben Jansen on April 23, 2018 at 9:00am — No Comments

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about…

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Added by Steve White on April 23, 2018 at 6:55am — No Comments

Plugging In: How Electric Vehicles Could Impact Your Service Department

Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…

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Added by Chris Miller on April 23, 2018 at 6:40am — No Comments

Auto/Mate Integrates DMS with Dealer Wizard’s Database Intelligence Solutions for Auto Dealerships

Albany, NY – April 23, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a provider of database intelligence solutions for auto dealerships. Dealerships that use both Auto/Mate’s DMS and Dealer Wizard’s suite of equity mining, performance metrics and service drive solutions will benefit from the real-time data exchange between the two…

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Added by Mike Esposito on April 23, 2018 at 6:15am — No Comments


Marketer
Most affordable SEO: Key points to focus on

Search engine optimization (SEO) is essentially targeted to improve the search engine ranking of a site that will broaden its global reach, improve visibility, lead to higher conversion ratio of prospective visitors and enhance and sustain the return on invested capital. The internet abounds in agencies that offer SEO services and opting for most affordable SEO partners can be a daunting task as one cannot afford to compromise on the quality of promotion for his services or…

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Added by Deena Lewis on April 23, 2018 at 1:00am — No Comments

SEO: Building The Right Links, The Right Way Still Works!

90 Link Building Strategies to Use in 2018 [Infographic]

Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and…

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Added by Ralph Paglia on April 21, 2018 at 2:00pm — No Comments

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

Looking for a Used Car? 4 Tips to Steering Clear of the Lemons

There are many benefits that can be reaped from buying a used car. Not only are used cars cheaper, but they also depreciate at a slower rate. However, you will have to take special care in order to avoid getting a lemon.

Comparison Shopping

It is not a…

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Added by Kara Masterson on April 20, 2018 at 10:47am — No Comments

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