According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year Millennials outnumbered Baby Boomers and GenX in the workplace, representing…

At Eagle rent a car in Cairo, not only does one get an excellent deal-you get a good vehicle too. Thrifty offers an oversized choice of high-quality vehicles at nice rates, from sports cars to SUVs, sedans to minivans.

We’ve been providing our services in Egypt for over 20 years. We are the region's leading rent-a-car corporations, providing business and leisure customers with different services ranging from sport…

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from…

Best Practices in Optimizing Videos for SEO

and Online Automotive Marketing

There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of ubiquitous smartphones and wireless data, we have the assistance of some amazing technology for our summer…

Three things in life are certain: Death, Taxes, and Website Bot Traffic.  

The good news is you can do something about that last one.  Advantage Dealer Services recently partnered with Orbee, an online analytics company, and their…

Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.

Dealers tend to fall behind in this type of messaging in general and have to fight…

Social Recommendations Top TV Ads in Purchase Influence

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar Munoz, poor customer satisfaction ratings can cost him…

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…

There are several formerly popular country and western songs that talk about seeing things in your rear-view mirror. The basic idea is most of us like to see the past behind us, telling us we’re moving on to brighter days and greener pastures.

However, there are many things you don’t want to glance up and see in your car’s mirrors. Some are the substance of…

While there are many different types of service repairs – warranty, recall, etc. –undoubtedly the king of them all, when it comes to profit, is customer pay repair orders.

Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer is presented with unexpected service recommendations found…

Automotive marketing and the online shopping experience is in constant evolution.  For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution.  In a recent interview with Brian Pasch, host of Auto Marketing…

While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.

Until now, Tesla has bucked the system while pushing its direct-to-consumer sales model. However, their past vehicles were limited in…

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Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …

Most consumers these days use various devices in order to make a decision about a purchase.

Marketers need to develop brand new strategies in order to lead a shopper towards a conversion. The automotive dealer is faced with various different struggles. That is…

5 Best Practices for Getting More Reviews…

Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.

Franchise owners have their work cut out in keeping the health of their business at its peak at all…

A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all, of the purchase experience online. AutoNation CEO Mike Jackson said…