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Featured ADM Member Blog Posts – April 2017 Archive (33)

The Answer to Future Service Business: Technology & Convenience

According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year Millennials…

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Added by Tim Clay on April 26, 2017 at 7:00am — No Comments

Great Car Rental choices. Unbeatable Deals

At Eagle rent a car in Cairo, not only does one get an excellent deal-you get a good vehicle too. Thrifty offers an oversized choice of high-quality vehicles at nice rates, from sports cars to SUVs, sedans to minivans.

We’ve been providing our services in Egypt for over 20 years. We are the region's leading rent-a-car corporations, providing business and leisure customers with different services ranging from sport…

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Added by Kathy Wheat on April 25, 2017 at 11:30am — No Comments

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…

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Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO

and Online Automotive Marketing

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Added by Ralph Paglia on April 23, 2017 at 5:30pm — 2 Comments

Download These Essential Apps for Your Summer Road Trip

There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of ubiquitous…

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Added by Freya Gilbert on April 23, 2017 at 12:36pm — No Comments

What Can You Do About Bot Traffic?

Three things in life are certain: Death, Taxes, and Website Bot Traffic.  

The good news is you can do something about that last one.  Advantage Dealer Services recently partnered…

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Added by Dusty Dorin on April 20, 2017 at 12:17pm — 1 Comment

Convenience: The Biggest Factor in Increasing Service Revenue & Retention

Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.

 

Dealers tend to fall behind in this…

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Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase Influence

Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…

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Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments

M1 Data launches Smart PiXL

One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address that…

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Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments

Customer Satisfaction Failures Can impact your Wallets

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar…

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Added by Mike Gorun on April 18, 2017 at 5:30am — No Comments

Mobile Is NOT Used By Majority of Dealer Website Visitors!

Smartphone Share of American Website Visits in 2016, by Industry (Including Automotive)

Smartphones once again ramped up their influence last year as devices used to visit websites, with their…

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Added by Ralph Paglia on April 16, 2017 at 11:00pm — 1 Comment

5 Things You Don't Want to See in Your Rear-View Mirror

There are several formerly popular country and western songs that talk about seeing things in your rear-view mirror. The basic idea is most of us like to see the past behind us, telling us we’re moving on to brighter days and greener pastures.

However, there are many…

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Added by Freya Gilbert on April 16, 2017 at 12:58pm — No Comments

The Art of Service Upselling

While there are many different types of service repairs – warranty, recall, etc. –undoubtedly the king of them all, when it comes to profit, is customer pay repair orders.

 

Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer is…

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Added by Tim Clay on April 14, 2017 at 5:00am — No Comments

Brian Pasch Interviews Video Email Provider Advantage Dealer Services

Automotive marketing and the online shopping experience is in constant evolution.  For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution.  In a recent interview with Brian Pasch, host of Auto Marketing…

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Added by Dusty Dorin on April 13, 2017 at 7:24am — No Comments

Wake Up and Smell the Disruption!

While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.

 

Until now, Tesla has bucked the system while pushing its direct-to-consumer sales…

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Added by Ujj Nath on April 13, 2017 at 6:35am — No Comments


Influencer
Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST

https://attendee.gotowebinar.com/register/4229265261108380418  

Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …

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Added by Sean V. Bradley on April 12, 2017 at 8:40am — No Comments

Highly Effective Digital Targeting Strategies For An Auto Dealer

Most consumers these days use various devices in order to make a decision about a purchase.

Marketers need to develop brand new strategies in order to lead a shopper towards a conversion. The automotive dealer is faced with various different struggles. That is…

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Added by Derek Crowden on April 12, 2017 at 2:30am — No Comments

Reputation Matters: Best Practices For Driving More Customer Reviews

5 Best Practices for Getting More Reviews…

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Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments

Franchise Marketing Ideas to Put to Use Today

 

Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.

Franchise owners have their work cut out in keeping the health of their business at its peak at all…

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Added by izmostock on April 11, 2017 at 12:47pm — No Comments

5 Tech Upgrades Your Dealership Needs to Sell Cars Online

A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all, of the…

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Added by Erik Nachbahr, CISSP on April 11, 2017 at 8:03am — No Comments

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