Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year Millennials outnumbered Baby Boomers and GenX in the workplace, representing…Continue
Added by Tim Clay on April 26, 2017 at 7:00am — No Comments
At Eagle rent a car in Cairo, not only does one get an excellent deal-you get a good vehicle too. Thrifty offers an oversized choice of high-quality vehicles at nice rates, from sports cars to SUVs, sedans to minivans.Continue
Added by Kathy Wheat on April 25, 2017 at 11:30am — No Comments
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments
There are some things about summer travel that are great: time with family and friends, open attractions, great weather almost everywhere, and some things that aren’t so great: crowded highways, long lines, and peak-season prices. Thankfully, with the presence of ubiquitous smartphones and wireless data, we have the assistance of some amazing technology for our summer…Continue
Added by Freya Gilbert on April 23, 2017 at 12:36pm — No Comments
Three things in life are certain: Death, Taxes, and Website Bot Traffic.
The good news is you can do something about that last one. Advantage Dealer Services recently partnered with Orbee, an online analytics company, and their…Continue
Convenience is one of the biggest factors that influences customers when choosing where to take their vehicles for service. For the younger generation it even trumps price. Independents know this and it is one of their key marketing messages, along with speed of service.
Dealers tend to fall behind in this type of messaging in general and have to fight…Continue
Added by Ujj Nath on April 20, 2017 at 6:28am — No Comments
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…
Added by Ralph Paglia on April 19, 2017 at 7:03pm — No Comments
One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address that visits your Website is not the problem; being able to…
Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments
In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar Munoz, poor customer satisfaction ratings can cost him…Continue
Added by Mike Gorun on April 18, 2017 at 5:30am — No Comments
Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest “…Continue
There are several formerly popular country and western songs that talk about seeing things in your rear-view mirror. The basic idea is most of us like to see the past behind us, telling us we’re moving on to brighter days and greener pastures.
However, there are many things you don’t want to glance up and see in your car’s mirrors. Some are the substance of…Continue
Added by Freya Gilbert on April 16, 2017 at 12:58pm — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer is presented with unexpected service recommendations found…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
Automotive marketing and the online shopping experience is in constant evolution. For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution. In a recent interview with Brian Pasch, host of Auto Marketing…Continue
Added by Dusty Dorin on April 13, 2017 at 7:24am — No Comments
While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.
Until now, Tesla has bucked the system while pushing its direct-to-consumer sales model. However, their past vehicles were limited in…Continue
Added by Ujj Nath on April 13, 2017 at 6:35am — No Comments
Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …Continue
Added by Sean V. Bradley on April 12, 2017 at 8:40am — No Comments
Most consumers these days use various devices in order to make a decision about a purchase.
Marketers need to develop brand new strategies in order to lead a shopper towards a conversion. The automotive dealer is faced with various different struggles. That is…
Added by Derek Crowden on April 12, 2017 at 2:30am — No Comments
Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments
Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.
Franchise owners have their work cut out in keeping the health of their business at its peak at all…Continue
Added by izmostock on April 11, 2017 at 12:47pm — No Comments
A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all, of the purchase experience online. AutoNation CEO Mike Jackson said…Continue
Added by Erik Nachbahr, CISSP on April 11, 2017 at 8:03am — No Comments