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Featured ADM Member Blog Posts – April 2016 Archive (35)

Can Facebook Instant Articles help your business?





Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.



• Instant Articles are 10x faster than traditional mobile web articles

• They’re read 20% more often 

• Clients are 70%…

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Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments

3 Tips for Creating a Killer Testimonial Video

Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews -- they were the most prominent in search engine results and on third party sites.

 

This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act unscrupulously and falsely boosted their reputation by posting…

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Added by Timmy D. James on April 29, 2016 at 6:20am — 1 Comment

WHY DOES MY SOCIAL MEDIA PROFILE SUCK...

Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…

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Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments


Influencer
Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all the time. A dealer sends out an email for something such as…

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Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments

Auction Buzz

Well, It’s Official!!

I no longer need to leave my house to wholesale another car!

george the couch potato

All you new car dealers have taken me back!

Thanks to online auction services such as ACV Auctions and Dealer Simplified, I’m now  back in the new car dealer environment. I thought the…

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Added by Barry Neuman on April 27, 2016 at 11:24pm — No Comments

Get Ready, the Cheese is Moving Again!

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…

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Added by Erik Nachbahr, CISSP on April 27, 2016 at 10:14am — No Comments

Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…

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Added by sara callahan on April 27, 2016 at 5:30am — No Comments

What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
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Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments

How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days.

There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more…

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Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments

Auto/Mate Releases Free eBook: The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I

Albany, N.Y. – April 25th, 2016Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer's 10-Step Guide to Using Mobile…

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Added by Mike Esposito on April 25, 2016 at 7:01am — No Comments

Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…

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Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments

How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…

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Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments

Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you

Porsche engineering was one of the few bright spots during the dreadful era of crappy cars in the 70’s and 80’s

During the dark ages of the auto industry…

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Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t aware that their vehicle needs…

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Added by Chris Miller on April 19, 2016 at 8:32am — No Comments

Auto/Mate Receives a “Top Workplaces” Award for the Fifth Consecutive Year from The Times-Union

Albany, N.Y. – April 19th, 2016 – Auto/Mate Dealership Systems announced today that it has received a "Top Workplaces" award from the Albany Times-Union for the fifth consecutive year.…

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Added by Mike Esposito on April 19, 2016 at 4:30am — No Comments


Influencer
You just never know where inspiration will come from!

I’m sitting at the Cleveland Airport waiting on my flight back home to Tampa after wrapping up multiple presentations in this wonderful city.  The downtown resurgence is strong and everywhere we went the people were friendly.  We took time out for the Rock & Roll Hall of Fame -…

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Added by Steve Santorsola on April 19, 2016 at 1:48am — 1 Comment

3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

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Added by David Metter on April 18, 2016 at 1:45pm — No Comments

Car Dealers Increase Employee Count by 4.3% in 2015

New NADA Report: Employment at New-Car Dealerships Rises 4.3% in 2015

TYSONS, Va. (April 14, 2016) - As auto sales continue to rise, new-car dealerships across the country continue to hire, according a new report released by the National Automobile Dealers…

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Added by Ralph Paglia on April 16, 2016 at 4:30am — No Comments

Power Minute #7: March was an Interesting Sales Month, But Why?

March is typically a critical month in the auto industry and this one proved to be… interesting. What happened in March that will impact the months ahead?

Watch…

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Added by Kris Rosychuk on April 15, 2016 at 7:30am — No Comments

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