Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…Continue
Added by Richard Holland on April 30, 2015 at 5:00am — No Comments
Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a smartphone and 47 percent own a tablet. With these kinds of…Continue
Added by Christopher Bouchard on April 29, 2015 at 1:00pm — No Comments
The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.
Women have different buying criteria and behaviors than men. Women rank trust…Continue
Added by Anne Fleming on April 29, 2015 at 10:30am — No Comments
On this week's Think Tank Tuesday:
What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?
Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments
Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in the payment for the F&I Manager. It came to a head…Continue
Added by James A. Ziegler on April 27, 2015 at 11:30am — No Comments
Mike Esposito Honored with Special Leadership Award from the Times-Union
For Immediate Release
Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it ranked number one on the…Continue
Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments
FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably…Continue
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more cars.
Let me be more specific so there's no…Continue
Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?
There has been some debate…
Added by John Sternal on April 22, 2015 at 6:30am — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by JB Floyd on April 20, 2015 at 6:30am — No Comments
...then handling chats in-house isn't for your store.
There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These include:…Continue
Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments
Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…Continue
Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.
Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments
Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…Continue
Added by JB Floyd on April 16, 2015 at 5:30am — No Comments
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and……Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?
Before we can answer that question, it's important to understand why the problem exists in the first place. Wages can be an issue, but as Jim…Continue
Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments
Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.
WeGoLook announces it has signed an agreement with Swapalease.com as their exclusive…
Added by John Sternal on April 15, 2015 at 7:30am — No Comments