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Featured ADM Member Blog Posts – April 2015 Archive (39)


Influencer
Who Owns Your Cars? Automakers Say They Do

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…

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Added by Richard Holland on April 30, 2015 at 5:00am — No Comments


Influencer
The Effect of "Mobilegeddon" on the Automotive Industry

Mobile devices are becoming a standard means of browsing the internet, researching products and services, and making purchases online. According to Global Web Index, 80 percent of internet users own a…

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Added by Christopher Bouchard on April 29, 2015 at 1:00pm — No Comments

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust…

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Added by Anne Fleming on April 29, 2015 at 10:30am — No Comments

This Sounds Crazy Coming From Me

On this week's Think Tank Tuesday:

What is SOS? (It doesn't mean what you think!)
How much is it costing your business?
What can you do to avoid it?

Added by Paul Potratz on April 28, 2015 at 1:45pm — No Comments

THE ALPHA DAWG DISCUSSES PAYMENT PACKING

The Alpha Dawg Discusses Payment Packing

 

Believe it or not, I still hear a lot of managers asking me about how much “Leg” you need to leave in…

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Added by James A. Ziegler on April 27, 2015 at 11:30am — No Comments

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Mike Esposito Honored with Special Leadership Award from the Times-Union

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced…

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Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments


Influencer
FCA US Dealers: Service Revenue Just Got A Lot More Important

FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the MSRP the same. This will result in less potential profit for its dealers. The move, as reported by Automotive News, is FCA's attempt to increase its profitability. This, of course, will probably…

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Added by Richard Holland on April 24, 2015 at 5:30am — 3 Comments

Is Having Too Many Pictures A Bad Thing? Perhaps

It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in…

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Added by Brian Cox on April 24, 2015 at 5:00am — No Comments

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your…

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Added by JB Floyd on April 23, 2015 at 5:30am — 1 Comment

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…

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Added by J.D. Rucker on April 22, 2015 at 4:00pm — 1 Comment

Uber Costs vs. Low Mileage Lease

Assuming you drive just under 10,000 miles per year, does it truly make more sense to Uber everywhere compared with car leasing?



There has been some…

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Added by John Sternal on April 22, 2015 at 6:30am — No Comments

What Should You Blog About?

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Added by JB Floyd on April 21, 2015 at 3:30pm — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…

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Added by JB Floyd on April 20, 2015 at 6:30am — No Comments

Live Chat - If it hurts to listen to your phone ups...

...then handling chats in-house isn't for your store.

There are a bunch of things that can be imperfect when a salesperson or BDC staffer takes a phone call. These…

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Added by Big Tom LaPointe on April 18, 2015 at 8:30am — No Comments

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 3 Comments

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 12:17pm — No Comments

What’s the Single Most Important Part of my Marketing Strategy?

What’s the Single Most Important Part of my Marketing Strategy?

Many business owners struggle to balance their entrepreneurial duties with leveraging the their marketing dollars full…

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Added by JB Floyd on April 16, 2015 at 5:30am — No Comments


Influencer
Amazon Enters the Auto Repair Business… Sort Of

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and……

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Added by Richard Holland on April 16, 2015 at 5:00am — No Comments

How Car Dealers should Handle Sales Turnover

There's a stigma that comes with working in the automotive industry. It has had an effect over the years on a dealership's ability to retain high quality people, particularly on the sales floor. How can we solve this?

Before we can answer that question, it's important to understand why the…

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Added by J.D. Rucker on April 15, 2015 at 9:00am — No Comments

Swapalease Selects WeGoLook for Lease Transfer Auto Inspections

Swapalease announces WeGoLook as their exclusive auto inspection company for lease transfers.

Consumers looking to purchase lease takeovers will utilize WeGoLook to complete auto inspections prior to the transaction.



WeGoLook announces it has…

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Added by John Sternal on April 15, 2015 at 7:30am — No Comments

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