Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I was talking with a GSM today and he had no idea how many calls his coordinators were making per day. Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. The…Continue
Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments
By Jon Quade, Performance Improvement Consultant
Meet four-year old Martina. She's about to teach you a lesson.
You: Martina, it's time for bed, sweetie.
You: Because you've had a long day and you're going to be getting sleepy soon.
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
Added by J.D. Rucker on April 30, 2013 at 12:51am — No Comments
Clip from Facing the Giants will fire you up every time
I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…Continue
Added by Big Tom LaPointe on April 29, 2013 at 9:00pm — No Comments
By Brian Pasch
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
Just short and sweet. The Top Five #SEO Mistakes According To Google's Matt Cutts…
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all nice looking… there has to be an option to stick with the old…Continue
Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern California:
The automobile dealership of tomorrow will staff a different…Continue
Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments
Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments
The next automotive e-Commerce revolution: a real photo interface
It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like AutoTrader.com and Cars.com are so 1999 - literally. With all the talk of…Continue
Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments
If you knew what a used car dealer paid for a car that you’re interested in, wouldn’t that give you a tactical advantage when negotiating a deal?
Of course it would.
Now one self-described used car dealer, who goes by the nom-de-guerre of Dennis…Continue
In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree with Jim's case against Cars.com. Take a minute to watch my…Continue
The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.
While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…Continue
Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments
A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch Feinberg.
Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments
|by Mary Kelly Gaebel, Reputation Management Specialist|
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is, however. It should be done by the end of the…Continue
Added by Richard Holland on April 25, 2013 at 7:41am — No Comments
What is your own excellence worth to those you lead and those you follow?
Sometimes folks who under-perform have told…Continue
OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on the front-end, let’s talk about those UPS that came in: didn’t…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…Continue
Added by Brian Pasch on April 24, 2013 at 11:07am — No Comments