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Featured ADM Member Blog Posts – April 2013 Archive (97)


Influencer
The Value Of Internet Coordinator's Making 120 Calls Per Day

I was talking with a GSM today and he had no idea how many calls his coordinators were making per day.  Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. …

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Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments

What Your Toddler Can Teach You About Differentiating Your Dealership

By Jon Quade, Performance Improvement Consultant

The Why Game

Meet four-year old Martina. She's about to teach you a lesson.

 

You: Martina, it's time for bed, sweetie.

Martina: Why?

You: Because you've had a long day and you're going to be getting sleepy soon.

Martina:…

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Added by CDK Global on April 30, 2013 at 12:22pm — 1 Comment

Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively…

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Added by Brian Pasch on April 30, 2013 at 12:00pm — 8 Comments

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…

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Added by J.D. Rucker on April 30, 2013 at 12:51am — No Comments

VIDEO: Are you giving your best?

Clip from Facing the Giants will fire you up every time

I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…

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Added by Big Tom LaPointe on April 29, 2013 at 9:00pm — No Comments

Your Dealership Website Is Broken According To Google Webmaster Tools

By Brian Pasch

 

Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this: 

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Added by Brian Pasch on April 29, 2013 at 7:30pm — 5 Comments

Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…

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Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments


Influencer
Clarity at 10,000 Feet

I have been fortunate enough to have the freedom and wherewithal to fly small aircraft. While my brain is busy with the mechanics of flying, my mind is free to nuance things.

 

Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern…

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Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments


Influencer
Social Media Statistics 2013 – Facebook vs Twitter vs Pinterest

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide…

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Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments

Car Dealer's Guide to Search Engine Optimizing Images and Video

The Automotive Marketer's Guide to Search Engine Optimizing Images, Video and other Non-Written Content

Edited from original article written by Lindsey Kirchoff for the …

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Added by Ralph Paglia on April 29, 2013 at 2:00am — 1 Comment

Dealer and third party photo hosting is LAME

The next automotive e-Commerce revolution: a real photo interface

It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like…

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Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments


Influencer
App claims to reveal secret prices used car dealers pay for vehicles

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If you knew what a used car dealer paid for a car that you’re interested in, wouldn’t that give you a tactical advantage when negotiating a deal?

Of course it would.

Now one self-described used car dealer, who goes by the nom-de-guerre of Dennis…

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Added by Bill Cosgrove on April 27, 2013 at 4:24am — 2 Comments

Jim Ziegler Has The Cars.com Marketing Strategy All Wrong

I love Jim Ziegler's passion and his steadfast defense of the dealer. I share Jim's passion with doing what is right for car dealers.  We work side by side educating dealers. 

In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…

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Added by Brian Pasch on April 26, 2013 at 6:00pm — 98 Comments

Three Things Every Dealer Should Know About Internet Marketing

The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.

 

While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…

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Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments

The Message Of This Photo Is Powerful. Do You Agree?

A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch…

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Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments

What You Need to Know About the New Google Places Dashboard



Mary Kelly Gaebel Cobalt Reputation Management Specialist
by Mary Kelly Gaebel, Reputation Management Specialist


Google+ Local
This month,…
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Added by CDK Global on April 25, 2013 at 9:30am — 1 Comment


Influencer
Dude, Where’s My Car?

Customer: “Is my car ready?”

Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”

Customer: “Do you know when it will be?”

Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…

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Added by Richard Holland on April 25, 2013 at 7:41am — No Comments

Career: The Value of Excellence

Let's help you with your employees and your own career:  What is the price to buy excellence from an employee?  

What is your own excellence worth to those you lead and those you follow?…

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Added by Keith Shetterly on April 25, 2013 at 7:30am — 2 Comments


Influencer
Mobile Technology & SMS Strategies For Lead Generation Pt. 2.

OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…

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Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments

Facebook Changes & Enhanced Campaigns - Webinar

The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…

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Added by Brian Pasch on April 24, 2013 at 11:07am — No Comments

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