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April 2013 ADM Blog Posts (159)


Influencer
The Value Of Internet Coordinator's Making 120 Calls Per Day

I was talking with a GSM today and he had no idea how many calls his coordinators were making per day.  Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. …

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Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments


Influencer
Five Traits of Great Leaders

Is your dealership successful or is it wildly successful? Are you a good leader or a great leader? And if you are merely “good,” but desire to be “great,” what does it take to make that transition?

 

I have been revisiting the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins. In Chapter 1, he posits that good is the enemy of great. Meaning that if you are good, it is often difficult to become great because it’s so…

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Added by Mike Esposito on April 30, 2013 at 1:39pm — No Comments


Influencer
What Your Toddler Can Teach You About Differentiating Your Dealership

By Jon Quade, Performance Improvement Consultant

The Why Game

Meet four-year old Martina. She's about to teach you a lesson.

 

You: Martina, it's time for bed, sweetie.

Martina: Why?

You: Because you've had a long day and you're going to be getting sleepy soon.

Martina:…

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Added by CDK Global on April 30, 2013 at 12:22pm — 1 Comment


Influencer
Brian Pasch Discusses Cars.com Lead Nurturing Strategy In This Video

 

As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy.   My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim  has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.  

 

I'm comfortable with my position on this topic and respect this forum for lively…

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Added by Brian Pasch on April 30, 2013 at 12:00pm — 8 Comments


Influencer
The Secret to Becoming An Authority in Your Industry

Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.

Added by Paul Potratz on April 30, 2013 at 8:23am — No Comments


Influencer
Add.On.Auto Teams Up with 3M to Make Accessories Sales Easier, More Profitable for Auto Retailers and Installers

Agreement between largest manufacturer of window and paint protection film and best vehicle accessory retail system offers consumers and retailers the most engaging shopping experience in the industry; AOA solution proven to increase accessories sales by as much as 500% for auto retailers and installers

 

San Francisco, CA and St. Paul, MN  – April 30, 2013 – Add.On.Auto (AOA) the industry’s best vehicle accessory retail…

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Added by Crystal Hartwell on April 30, 2013 at 6:37am — No Comments


Influencer
RESEARCH NEWS: Lack of funding hinders marketers

Four in 10 top marketing executives fail to meet their objectives due to lack of funding, according to the Accenture Interactive report:…

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Added by Bill Cosgrove on April 30, 2013 at 5:43am — No Comments


Influencer
Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…

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Added by J.D. Rucker on April 30, 2013 at 12:51am — No Comments


Influencer
VIDEO: Are you giving your best?

Clip from Facing the Giants will fire you up every time

I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…

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Added by Big Tom LaPointe on April 29, 2013 at 9:00pm — No Comments


Influencer
Your Dealership Website Is Broken According To Google Webmaster Tools

By Brian Pasch

 

Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this: 

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Added by Brian Pasch on April 29, 2013 at 7:30pm — 5 Comments


Influencer
Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…

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Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments


Influencer
Auto/Mate Recognized by the Albany Times-Union with a “Top Workplaces” Award Second Year in a Row

Albany, N.Y. – April 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper for the second year in a row. Auto/Mate was featured in the “Small Workplaces” category for companies with 35-149 employees.

 

“One of the best ways to create a successful business is to…

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Added by Mike Esposito on April 29, 2013 at 10:19am — No Comments


Influencer
Clarity at 10,000 Feet

I have been fortunate enough to have the freedom and wherewithal to fly small aircraft. While my brain is busy with the mechanics of flying, my mind is free to nuance things.

 

Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern…

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Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments


Influencer
Social Media Statistics 2013 – Facebook vs Twitter vs Pinterest

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide…

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Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments


Influencer
Don’t Fall Into the Trap

Grow your business within your market area- from within your organization

The problem I see in the Automotive Industry is that the large corporations, who are trying to take control of the Vertical landscape from B2B wholesaling to the classified car sites to inventory control and marketing, find it easier to market in a one style fits all approach. This may work well for them but it is a trap you don’t want to fall…

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Added by Bill Cosgrove on April 29, 2013 at 7:00am — No Comments


Influencer
BDC: THINKING OUTSIDE THE NET

I was driving home from work the other night and was compelled to write about something that I am very passionate about and believe in strongly, the Business Development Center or BDC for short. When you hear the term BDC, what comes to mind? You’re probably thinking about Internet leads and scripted phone conversations. I bet you’re not thinking about the other initiatives this department can handle–with the proper guidance, strategy and communication.…

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Added by Benjamin D. Freedman on April 29, 2013 at 6:29am — No Comments


Influencer
DrivingSales Announces the Most Valuable Insight of 2013 at Inaugural Presidents Club in New York City

“Are You Aiming at the Right Target?” presented by Chris Reed of Cobalt, is named 2013’s Most Valuable Insight at Sold-Out DrivingSales Presidents Club

 

Salt Lake City, UT– April 29, 2013DrivingSales today announced that “Are You Aiming at the Right Target?”,  presented by Chris Reed, CMO of Cobalt, has been named the 2013 DrivingSales Most Valuable…

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Added by Crystal Hartwell on April 29, 2013 at 6:25am — No Comments

Car Dealer's Guide to Search Engine Optimizing Images and Video

The Automotive Marketer's Guide to Search Engine Optimizing Images, Video and other Non-Written Content

Edited from original article written by Lindsey Kirchoff for the …

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Added by Ralph Paglia on April 29, 2013 at 2:00am — 1 Comment


Influencer
Dealer and third party photo hosting is LAME

The next automotive e-Commerce revolution: a real photo interface

It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like…

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Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments


Influencer
Who’s Minding the Store?

I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.

 

 94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…

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Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments

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