Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
We are currently looking for enthusiastic and eager car dealers to take part in our extended beta test to help us find bugs and to give…Continue
Dealers have more "balls to keep in the air" than ever before. I'm not just talking about the changes that Google and Social Media have introduced. Regulatory, environmental,…Continue
Homeostasis, David? Exactly what is that and what does that have to do with social marketing? The answer is, a lot actually, but first lets define it:
The ability of a system or living organism…Continue
Added by David Johnson on April 30, 2012 at 6:21pm — No Comments
PRLog (Press Release) - Apr 30, 2012 -
VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is excited to announce its company-wide charity initiative, “VinGives”, allowing employees the opportunity to contribute to…
Added by Joey Little on April 30, 2012 at 3:16pm — No Comments
This past Saturday April, 28th, 2012 activEngage participated in the American Cancer Society’s Relay for Life at Winter Springs High School. As a team activEngage raised $2,242.00 putting us in the top 3 fundraisers. ActivEngage raised these funds through: the IOA Corporate 5k Leadership Award, Spirit…Continue
Added by Ketty Colom on April 30, 2012 at 1:18pm — No Comments
Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios
Houston, Texas, April 30, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…Continue
Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments
Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago Automobile Trade Association, May 9-10. MacKinnon’s presentation entitled, “The…Continue
Added by sara callahan on April 30, 2012 at 6:00am — No Comments
In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…Continue
Customizing How Your Dealership's Facebook Page Looks
Instructions from the "Facebook Help Center"
I was using the Facebook Help Center over the weekend and…Continue
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…Continue
Written by Danny Sullivan
EDITOR'S NOTE: Many thanks to Joe Olesh for…Continue
Well, here we go again. Another up-start in Social Media to demand your time with no guarantee of ROI.
American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.
Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…Continue
Congratulations to Ashley Lopez, winner of the 2012 ADM Boot Camp Scholarship!!
Ashley came in first place with 69 votes and…Continue
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from now?
Dealers are so focused on the 30 day cycle that they forget…Continue
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.
The thing that amazes me most is all the naysayers that continue to place direct mail in the "has been" category and in an…
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to customers and your customer data.
Here’s why mobile CRM…Continue