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April 2012 ADM Blog Posts (143)

CarChat24 Announces Extended Beta Testing Of Their New Premium Chat Software

CarChat24’s new premium dealer chat software is now in extended beta release. This new beta test is ready to go and we would like to invite you to participate.

We are currently looking for enthusiastic and eager car dealers to take part in our extended beta test to help us find bugs and to give…

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Added by Katie Colihan on April 30, 2012 at 7:30pm — 2 Comments

Is Your Ego Limiting The Success Of Your Dealership?

Anyone who has been an active member of ADM knows that the pace of change in our industry over the past 10 years has been breathtaking.  

 

Dealers have more "balls to keep in the air" than ever before.  I'm not just talking about the changes that Google and Social…

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Added by Brian Pasch on April 30, 2012 at 6:30pm — 27 Comments

The Three Control Mechanisms Of Maintaining Social Homeostasis

Homeostasis, David? Exactly what is that and what does that have to do with social marketing? The answer is, a lot actually, but first lets define it:

The ability of a system or living organism…

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Added by David Johnson on April 30, 2012 at 6:21pm — No Comments

VinSolutions Launches New Employee-Driven Charity Program

PRLog (Press Release) - Apr 30, 2012 - 

VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is excited to announce its company-wide charity initiative,…

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Added by Joseph Little on April 30, 2012 at 3:16pm — No Comments

ActivEngage's Continued Commitment to the Community- Relay for Life

This past Saturday April, 28th, 2012 activEngage participated in the American Cancer Society’s Relay for Life at Winter Springs High School. As a team activEngage raised $2,242.00 putting us in the top 3 fundraisers. ActivEngage raised these funds through: the IOA Corporate 5k Leadership Award,  Spirit…

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Added by Ketty Colom on April 30, 2012 at 1:18pm — No Comments

Car Company and Dealer Social Network Posts Said Influencing Most Fans Purchase Decisions

Car Company and Automotive Retailer Social Network Posts Said Influencing Most of Their Fans’ Purchase Decisions

There may be some hand-wringing about the ROI of social…

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Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments

KPA Announces Revised Emergency Response Course, Also Available in Spanish

Lafayette, CO (PRWEB) April 30, 2012 - KPA’s online Emergency Response Course is designed with the goal to educate every worker to correctly respond in the event of five classes of emergencies. This revised course is required by OSHA and EPA, and it is required annually for every employee.

Read the full news release at:…

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Added by Patric Timmermans on April 30, 2012 at 11:06am — No Comments

Commodity or Original-part 2

Most consumers have lumped "service", whether you are a dealer or an independent repair facility, as a commodity. Which means you compete in a market with everyone else even though the market is not a level playing field.…

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Added by Leonard Buchholz on April 30, 2012 at 10:30am — No Comments

re:member group Loyalty Marketing Solutions announces two promotions in key positions

FOR IMMEDIATE RELEASE

 

 

For Further Information Contact:

 

Nate Sieveking / 952-224-8003  

Nate@remembergroup.com                     

 

re:member group Loyalty Marketing Solutions announces two promotions in key positions

 

MINNEAPOLIS (April 30, 2012) – Nate Sieveking, former Vice President of Marketing, is now President of re:member…

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Added by Will Michaelson on April 30, 2012 at 9:51am — No Comments

Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

What Auto Accessories Are Your Customers Searching For on Google?

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

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Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

 

Houston, Texas, April 30, 2012CAR-Research XRM,  a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…

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Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments

DealerRater Vice President of Sales Heather MacKinnon to Speak at Chicago DigitalCON May 9-10

Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago…

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Added by sara callahan on April 30, 2012 at 6:00am — No Comments

Automotive Boot Camp: SEO Techniques that Leverage the Latest Changes in Google's Search Algorithm

In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…

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Added by J.D. Rucker on April 30, 2012 at 6:00am — 2 Comments

Dealership Facebook Page; How To Customize Their Appearance

Customizing How Your Dealership's Facebook Page Looks

Instructions from the "Facebook Help Center"…

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Added by Ralph Paglia on April 29, 2012 at 9:30pm — 1 Comment

In San Diego, Mulling the Second Life of an E.V. Battery

http://kngrid.comThere is no denying how cost-intensive battery packs are for manufacturers of electric vehicles. A possible strategy for defraying those costs would involve giving them a second, stationary life as backup power for the electrical…

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Added by Francie Finn on April 29, 2012 at 7:52am — No Comments

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines…

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Added by Brian Pasch on April 29, 2012 at 6:54am — 11 Comments

Dealers Who Want a True Community on Social Media Have to Create It

If You Want a True Community on Social Media, You Have to Create It

To Get the Customers Truly Engaged, Marketers Have to Get Past 'Likes' and Embrace People's Passions

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Added by Ralph Paglia on April 28, 2012 at 1:30pm — 9 Comments

Consolidate ALL Your Vendor Reports Into A Single Software Tool

Dealership Data Management Tool

 

PCG Consulting will be unveiling at the 2012 Automotive Boot Camp a new…

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Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments

Google Penguin Update Recovery Tips and Advice from Danny Sullivan

Google Penguin Update Recovery Tips & Advice

EDITOR'S NOTE: Many thanks to Joe Olesh for…

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Added by Ralph Paglia on April 27, 2012 at 4:00pm — 2 Comments

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