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Featured ADM Member Blog Posts – April 2011 Archive (50)

New Vehicle Sales Up 19% in April 2011

New Vehicle Sales Up 19% YOY in April

April 2011 new-vehicle retail sales are projected to come in at 948,100 units, which represents a seasonally adjusted annualized rate (SAAR) of 11.1 million units,…

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Added by Ralph Paglia on April 30, 2011 at 4:30pm — No Comments

Attend 11th Digital Dealer Conference Courtesy of ADM Professional Community

ADM Professional Community Blogging Contest

Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting…

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Added by Ralph Paglia on April 30, 2011 at 2:30pm — 29 Comments

Shetterly's Three Laws of... Social Media

1) Be social Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally…
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Added by Keith Shetterly on April 30, 2011 at 12:00pm — No Comments

Clicks, Rings, Cha-Ching: The Digital World Demands Good Phone Skills



Why Phone Rings Still Equal Cash Register Rings

“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”

 

By…

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Added by Cobalt on April 29, 2011 at 1:22pm — 1 Comment

5 Things The Rose Can Teach Us About Social Media Read more

What's in a name? That which we call a rose by any other name would smell as sweet.

The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…

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Added by David Johnson on April 28, 2011 at 2:30pm — 2 Comments

Reputation . . . "Managed"??

“Reputation Management” (RM)??  I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it:  A great reputation is created with great customer service; it isn’t managed.  However, if, by RM, you mean that you need to let the world know about your…

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Added by Keith Shetterly on April 28, 2011 at 8:30am — 2 Comments

Don't Like How Web is Impacting Auto Industry? Blame It On The Kids!

Blame It on the Youth

Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.

 

With the rise of the Golden…

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Added by Ralph Paglia on April 27, 2011 at 7:53pm — 1 Comment

Report Roundup: Social Media



Check out eMarketer’s lastest coverage of social media marketing, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming an eMarketer client…

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Added by TERRY GIBSON on April 27, 2011 at 4:09am — No Comments

Shetterly's Three Laws of... Sales Success

1) Great technology is not success; it is only part of process or marketing, or both.

2) Great marketing alone is not success; it only prolongs less-than-best results.

3) Great processes + great marketing = great…

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Added by Keith Shetterly on April 26, 2011 at 10:00pm — 3 Comments

A Dealership's Best Strategy for Success: KISS (Keep It Simple, Stupid!)

I've had the fortunate opportunity to run dealerships, work face-to-face with hundreds of dealerships nationwide, as well as with numerous dealership suppliers, be they CRM/ILM companies, advertising/marketing agencies, lead gen companies, etc.  And while I am often impressed with some really great ideas and technologies they create, at the end of the day, are we just making some very simple processes overly complex?

 

For example, when I help dealers maximize internet lead…

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Added by Charles Kim on April 26, 2011 at 5:00pm — 7 Comments

Looking At Your Dealership Through a Trusted Lens

Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49.  HD video cameras are fantastic delivering crisp, high resolution.  Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow. 

 

The camera we used did a great job of showing my increasing grey…

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Added by Brian Pasch on April 26, 2011 at 9:00am — 2 Comments

Seven Cities Announced For Automotive Marketing Conference Tour



Automotive Education Takes To The Road



PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour.  With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments

Stop, think & strategize for lasting results

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…

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Added by Dara Moore on April 25, 2011 at 9:23am — 6 Comments

Internet Battle Plan V in Kansas City on May 18-20

Jim Ziegler, Ralph Paglia, Larry Bruce and VinSolutions Host "Internet Battle Plan V"

Atlanta, GA: Top automotive industry trainer Jim Ziegler presents a dynamic super seminar event to help auto retailers meet fiercely competitive marketing challenges in today's high-technology retail environment. This major automotive learning opportunity will be held in Kansas City on May…

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Added by Ralph Paglia on April 25, 2011 at 8:00am — 1 Comment

How Engaged Is Traffic from Social Sites?

Web users who follow links from social sites are less interested in their content…



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Added by TERRY GIBSON on April 25, 2011 at 7:00am — No Comments

Ode to Car-People

 

     Vilified, customers petrified of an industry wrought with ne’er-do-goods;

Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?

What appears to me is an honorable, loyal sister and brotherhood.…

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Added by Brad Alexander on April 24, 2011 at 11:30pm — 9 Comments

ADM Member Video STARS at DD10! CHECK IT OUT!

As promised, here's the video below of ADM members that I was able to capture at Digital Dealer 10 in Orlando, FL, last week.  Many thanks to ADM for helping me with the opportunity to shoot this video, and many, many thanks to the members who participated.  Digital Dealer was a great experience, and I hope to attend many more!

 

Keith Shetterly

ADM Editor for Coordinated Marketing…

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Added by Keith Shetterly on April 24, 2011 at 11:30am — 32 Comments

Audi Has the Most Engaged Fans on Facebook

Audi Has the Most Engaged Fans on Facebook…

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Added by Ralph Paglia on April 23, 2011 at 6:30am — No Comments

Social Media Monitoring Tools

Those of us who use social media as a tool to track and utilize our influence on sites like Facebook and Twitter often find a need for the right tools to make it happen. As I spoke at the Automotive Marketing Boot Camp last weekend, the question of the "best of the best" tools kept…

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Added by J.D. Rucker on April 22, 2011 at 2:00pm — No Comments

Series - "Internet How To" #1: Sell by Supporting Your Price!

I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course.  However, besides ALWAYS having calls to action (more on that later), I have…

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Added by Keith Shetterly on April 22, 2011 at 1:30pm — 3 Comments

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