Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Ford's Jeff Eggen, Experiential Marketing Manager is a featured presenter at the Automotive Social Media Summit on June 14th. Jeff’s presentation will discuss how to “Break Through” and gain exposure by combining the power of Reality TV, Social Media, and Online Gaming. Jeff will explain how Ford's “Focus Rally America” attracted…Continue
Added by Jon Munzel on April 26, 2011 at 10:43am — No Comments
Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy into an offer. Although this program is still in a test stage, once released in all areas it will have great potential for…Continue
Added by Paul Potratz on April 26, 2011 at 10:33am — No Comments
Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49. HD video cameras are fantastic delivering crisp, high resolution. Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow.
The camera we used did a great job of showing my increasing grey…Continue
PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour. With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…Continue
Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments
Saw this come across one of my 364 alerts...
This 82 year old veteran used car dealer is still concerned about how our industry is viewed in Maine and beyond. Although his idea may not be revolutionary or a home run at the end of the day, I think we could offer up a "Thank You" for the thought and effort that this dealer has put in on our behalf.
Perhaps we could all look inward and ask "what have we done lately" to promote the positive side and (positive)…Continue
Added by Scott Falcone on April 25, 2011 at 9:30pm — No Comments
I am curious what you all have seen from any OEM where mobile devices are being used to facilitate presentations to customers, help in a selling situation or bring training to a retail associate?
Think iPad, smart phones etc
Thank you for all your help!
I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.
Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…
Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…Continue
Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments
Atlanta, GA: Top automotive industry trainer Jim Ziegler presents a dynamic super seminar event to help auto retailers meet fiercely competitive marketing challenges in today's high-technology retail environment. This major automotive learning opportunity will be held in Kansas City on May…Continue
Vilified, customers petrified of an industry wrought with ne’er-do-goods;
Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?
What appears to me is an honorable, loyal sister and brotherhood.…Continue
As promised, here's the video below of ADM members that I was able to capture at Digital Dealer 10 in Orlando, FL, last week. Many thanks to ADM for helping me with the opportunity to shoot this video, and many, many thanks to the members who participated. Digital Dealer was a great experience, and I hope to attend many more!
ADM Editor for Coordinated Marketing…Continue
Added by Ralph Paglia on April 23, 2011 at 6:30am — No Comments
Those of us who use social media as a tool to track and utilize our influence on sites like Facebook and Twitter often find a need for the right tools to make it happen. As I spoke at the Automotive Marketing Boot Camp last weekend, the question of the "best of the best" tools kept…Continue
Added by J.D. Rucker on April 22, 2011 at 2:00pm — No Comments
I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course. However, besides ALWAYS having calls to action (more on that later), I have…Continue
The phone and the group are inundated with…Continue
The Automotive Summit Series, hosted by Thought Leadership Summits on June 14th & 15th at the Ritz-Carlton Marina del Rey
Many past delegates requested continuity between Summits, so for 2011, Thought Leadership Summits (TLS) has added "Keynote Continuum" presentations as a follow-up to the 2010 keynote addresses.
At the Automotive Customer Centricity Summit on June 14th, Hyundai will return to provide an update on their Assurance, Blue…Continue
Added by Jon Munzel on April 22, 2011 at 9:16am — No Comments
Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their time. But you can’t ignore the fact that the majority of your potential leads are using Facebook and it is a legitimate tool for…Continue
The Facebook juggernaut has run out of steam in the U.S. According to Nielsen Wire the unique visitors has settled in between 130M and 135M per month (lower than the ComScore data in the graph below) and time spent on Facebook each month continues to decline.
What growth there is in the U.S. is with retirees and pre-teens with a net loss of users in the 20-something demographic - basically the early adopters of Facebook are bored with it and have moved on now that their Grandparents…Continue