Automotive Digital Marketing Professional Community
ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Car Buying Consumers Maintain Economic Optimism
US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011…
Added by Ralph Paglia on April 30, 2011 at 5:05pm — No Comments
New Vehicle Sales Up 19% in April 2011
April 2011 new-vehicle retail sales are projected to come in at 948,100 units, which represents a seasonally adjusted annualized rate (SAAR) of 11.1 million units,…
Added by Ralph Paglia on April 30, 2011 at 4:30pm — No Comments
Attend 11th Digital Dealer Conference Courtesy of ADM Professional Community
ADM Professional Community Blogging Contest
Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting…
ContinueAdded by Ralph Paglia on April 30, 2011 at 2:30pm — 29 Comments
Shetterly's Three Laws of... Social Media
1) Be social: Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media. And, if you're not there personally…Added by Keith Shetterly on April 30, 2011 at 12:00pm — No Comments
Three Takes on Digital Dealer 10
Added by Aloysius Carl on April 29, 2011 at 2:35pm — 5 Comments
Shetterly's Three Laws of... the Internet
1) Every customer is an "Internet Customer". With upwards of 90% of people car-shopping online, don't focus on the 10%. They're ALL educated by the Internet now.
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or the…
Added by Keith Shetterly on April 29, 2011 at 1:30pm — No Comments
Clicks, Rings, Cha-Ching: The Digital World Demands Good Phone Skills
“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”
By…
Social Media in the Workplace
Added by Lizelle Landino on April 29, 2011 at 10:44am — 2 Comments
Do You REALLY Have the Right Communication Skill-sets in Your Sales Department?
Ever wonder why a sales consultant who is a rockstar on the floor fails on internet sales, and a rockstar internet sales consultant fails on the floor? It isn't because they don't want to sell vehicles; they clearly can do that. This happens because of a communication skill-set issue...
While studies vary on the subject, the scientific consensus is that during face-to-face communication, body language and tone-of-voice play the most important roles in what the customer…
ContinueAdded by Charles Kim on April 29, 2011 at 8:00am — 1 Comment
How Retail Sites Can Make the Most of Video
Added by TERRY GIBSON on April 29, 2011 at 7:28am — No Comments
7 Habits of Largely Ineffective Sales People
The 7 Habits of Largely Ineffective Salespeople
It is with my sincerest apologies to Stephen Covey that I write these words. As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry. I trust you will receive this in the spirit in which it is intended.
The 7 Habits of Largely Ineffective Salespeople is a compilation of vast…
ContinueAdded by Brad Alexander on April 28, 2011 at 9:28pm — No Comments
5 Things The Rose Can Teach Us About Social Media Read more
What's in a name? That which we call a rose by any other name would smell as sweet.
The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…
ContinueAdded by David Johnson on April 28, 2011 at 2:30pm — 2 Comments
Search Preview in PPC Ads: What Does It Mean for Your Campaigns?
Added by Paul Potratz on April 28, 2011 at 12:30pm — No Comments
Reputation . . . "Managed"??
“Reputation Management” (RM)?? I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it: A great reputation is created with great customer service; it isn’t managed. However, if, by RM, you mean that you need to let the world know about your…
Added by Keith Shetterly on April 28, 2011 at 8:30am — 2 Comments
VinSolutions Recognized as Champion of Business™
The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.
Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…
Added by Joseph Little on April 28, 2011 at 8:11am — No Comments
Digital Finesse
Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving. No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.
Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…
ContinueAdded by Lizelle Landino on April 28, 2011 at 7:07am — 6 Comments
Don't Like How Web is Impacting Auto Industry? Blame It On The Kids!
Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.
With the rise of the Golden…
ContinueAdded by Ralph Paglia on April 27, 2011 at 7:53pm — 1 Comment
Shetterly's Three Laws of... Reputation
1) Reputation is advertising. Good or bad, you don't buy it, but you pay for it one way or another.
2) Reputation begins with customer service that people must talk about. If you fail at great customer service and…
ContinueAdded by Keith Shetterly on April 27, 2011 at 5:00pm — 5 Comments
Report Roundup: Social Media
Check out eMarketer’s lastest coverage of social media marketing, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming an eMarketer client…
Added by TERRY GIBSON on April 27, 2011 at 4:09am — No Comments
Don't Blindly Follow a "Best Practice"
(This is basically an expansion of a comment I made on a previous post, but thought it was worth repeating)
Generally-speaking, I am not a fan of dealership "best practices" because of the way they are pitched. If they are pitched as a "thought starter," I can live with that. But if they are pitched more like a plug-and-play solution (which unfortunately is more often the case), then we are doing dealers a great disservice because every dealership (and even brands for that… Continue
Added by Charles Kim on April 26, 2011 at 10:05pm — 23 Comments
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Welcome to
Automotive Digital Marketing Professional Community
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
March 13, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/running-a-profitable-bdc-on-all-8-cylinders/
0 Comments 1 LikeApril 8, 2014 to April 9, 2014 – Sports Authority Field at Mile High Stadium
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ADM Professional Community Blogroll:
1. Social Media Optimization
3. Persuasive Concepts Social Marketing
11. Weed Out Losers and Hire Winners
12. Take Control of Dealership Reputation
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