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April 2011 ADM Blog Posts (121)

Car Buying Consumers Maintain Economic Optimism

Car Buying Consumers Are Maintaining Their Economic Optimism Driving Increased Demand for New Vehicles

US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011…


Added by Ralph Paglia on April 30, 2011 at 5:05pm — No Comments

New Vehicle Sales Up 19% in April 2011

New Vehicle Sales Up 19% YOY in April

April 2011 new-vehicle retail sales are projected to come in at 948,100 units, which represents a seasonally adjusted annualized rate (SAAR) of 11.1 million units,…


Added by Ralph Paglia on April 30, 2011 at 4:30pm — No Comments

Attend 11th Digital Dealer Conference Courtesy of ADM Professional Community

ADM Professional Community Blogging Contest

Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting…


Added by Ralph Paglia on April 30, 2011 at 2:30pm — 29 Comments

Shetterly's Three Laws of... Social Media

1) Be social Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media.  And, if you're not there personally…

Added by Keith Shetterly on April 30, 2011 at 12:00pm — No Comments

Three Takes on Digital Dealer 10

In reviewing the buzz of Digital Dealer 10 in Orlando, Reynolds Web Solutions chose to implement an interesting test. We had a seasoned Digital Dealer veteran, Nicole Case, a Digital Dealer newbie, Chad Haas, and a not-seen-lately Digital Dealer attendee, Amy Peck, write about their takeaways from this latest digital marketing conference. We felt that a look at the different viewpoints would offer an interesting perspective of Digital Dealer 10, and I feel it hit its mark.

Nicole… Continue

Added by Aloysius Carl on April 29, 2011 at 2:35pm — 5 Comments

Shetterly's Three Laws of... the Internet

1) Every customer is an "Internet Customer".  With upwards of 90% of people car-shopping online, don't focus on the 10%.  They're ALL educated by the Internet now.

2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or the…


Added by Keith Shetterly on April 29, 2011 at 1:30pm — No Comments

Clicks, Rings, Cha-Ching: The Digital World Demands Good Phone Skills

Why Phone Rings Still Equal Cash Register Rings

“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”




Added by CDK Global on April 29, 2011 at 1:22pm — 1 Comment

Social Media in the Workplace

More Reasons to Pay Close Attention to What Your Employees Say and What Your Company Does About It .For employers, the costs are real: Poor choices by their employees can bring with it not only bad publicity but the loss of confidential information and the risk that the employer and employee will be sued by a third party for a wide range of legal claims, including defamation, invasion of privacy, negligence, discrimination, false light publicity, public disclosure of… Continue

Added by Lizelle Landino on April 29, 2011 at 10:44am — 2 Comments

Do You REALLY Have the Right Communication Skill-sets in Your Sales Department?

Ever wonder why a sales consultant who is a rockstar on the floor fails on internet sales, and a rockstar internet sales consultant fails on the floor?  It isn't because they don't want to sell vehicles; they clearly can do that.  This happens because of a communication skill-set issue...


While studies vary on the subject, the scientific consensus is that during face-to-face communication, body language and tone-of-voice play the most important roles in what the customer…


Added by Charles Kim on April 29, 2011 at 8:00am — 1 Comment

7 Habits of Largely Ineffective Sales People

The 7 Habits of Largely Ineffective Salespeople

     It is with my sincerest apologies to Stephen Covey that I write these words.  As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry.  I trust you will receive this in the spirit in which it is intended.

     The 7 Habits of Largely Ineffective Salespeople is a compilation of vast…


Added by Brad Alexander on April 28, 2011 at 9:28pm — No Comments

5 Things The Rose Can Teach Us About Social Media Read more

What's in a name? That which we call a rose by any other name would smell as sweet.

The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…


Added by David Johnson on April 28, 2011 at 2:30pm — 2 Comments

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue

Added by Paul Potratz on April 28, 2011 at 12:30pm — No Comments

Reputation . . . "Managed"??

“Reputation Management” (RM)??  I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it:  A great reputation is created with great customer service; it isn’t managed.  However, if, by RM, you mean that you need to let the world know about your…


Added by Keith Shetterly on April 28, 2011 at 8:30am — 2 Comments

VinSolutions Recognized as Champion of Business™

The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.

Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…


Added by Joey Little on April 28, 2011 at 8:11am — No Comments

Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…


Added by Lizelle Landino on April 28, 2011 at 7:07am — 6 Comments

Don't Like How Web is Impacting Auto Industry? Blame It On The Kids!

Blame It on the Youth

Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.


With the rise of the Golden…


Added by Ralph Paglia on April 27, 2011 at 7:53pm — 1 Comment

Shetterly's Three Laws of... Reputation

1) Reputation is advertising.  Good or bad, you don't buy it, but you pay for it one way or another.


2) Reputation begins with customer service that people must talk about.  If you fail at great customer service and…


Added by Keith Shetterly on April 27, 2011 at 5:00pm — 5 Comments

Don't Blindly Follow a "Best Practice"

(This is basically an expansion of a comment I made on a previous post, but thought it was worth repeating)


Generally-speaking, I am not a fan of dealership "best practices" because of the way they are pitched.  If they are pitched as a "thought starter," I can live with that.  But if they are pitched more like a plug-and-play solution (which unfortunately is more often the case), then we are doing dealers a great disservice because every dealership (and even brands for that… Continue

Added by Charles Kim on April 26, 2011 at 10:05pm — 23 Comments

Shetterly's Three Laws of... Sales Success

1) Great technology is not success; it is only part of process or marketing, or both.

2) Great marketing alone is not success; it only prolongs less-than-best results.

3) Great processes + great marketing = great…


Added by Keith Shetterly on April 26, 2011 at 10:00pm — 3 Comments

A Dealership's Best Strategy for Success: KISS (Keep It Simple, Stupid!)

I've had the fortunate opportunity to run dealerships, work face-to-face with hundreds of dealerships nationwide, as well as with numerous dealership suppliers, be they CRM/ILM companies, advertising/marketing agencies, lead gen companies, etc.  And while I am often impressed with some really great ideas and technologies they create, at the end of the day, are we just making some very simple processes overly complex?


For example, when I help dealers maximize internet lead…


Added by Charles Kim on April 26, 2011 at 5:00pm — 7 Comments

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