Car Buying Consumers Are Maintaining Their Economic Optimism Driving Increased Demand for New Vehicles
US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011… Continue
Added by Ralph Paglia on April 30, 2011 at 5:05pm —
New Vehicle Sales Up 19% YOY in April
April 2011 new-vehicle retail sales are projected to come in at 948,100 units, which represents a seasonally adjusted annualized rate (SAAR) of 11.1 million units,… Continue
Added by Ralph Paglia on April 30, 2011 at 4:30pm —
ADM Professional Community Blogging Contest
Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting… Continue
Added by Ralph Paglia on April 30, 2011 at 2:30pm —
1) Be social: Wherever two or more of your customers are gathered, so should your dealership be there also (to paraphrase), and that applies to social media. And, if you're not there personally… Continue
Added by Keith Shetterly on April 30, 2011 at 12:00pm —
In reviewing the buzz of Digital Dealer 10 in Orlando, Reynolds Web Solutions chose to implement an interesting test. We had a seasoned Digital Dealer veteran, Nicole Case, a Digital Dealer newbie, Chad Haas, and a not-seen-lately Digital Dealer attendee, Amy Peck, write about their takeaways from this latest digital marketing conference. We felt that a look at the different viewpoints would offer an interesting perspective of Digital Dealer 10, and I feel it hit its mark.
Added by Aloysius Carl on April 29, 2011 at 2:35pm —
1) Every customer is an "Internet Customer". With upwards of 90% of people car-shopping online, don't focus on the 10%. They're ALL educated by the Internet now.
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or the…
Added by Keith Shetterly on April 29, 2011 at 1:30pm —
Why Phone Rings Still Equal Cash Register Rings
“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”
Added by Cobalt on April 29, 2011 at 1:22pm —
More Reasons to Pay Close Attention to What Your Employees Say and What Your Company Does About It .
For employers, the costs are real: Poor choices by their employees can bring with it not only bad publicity but the loss of confidential information and the risk that the employer and employee will be sued by a third party for a wide range of legal claims, including defamation, invasion of privacy, negligence, discrimination, false light publicity, public disclosure of… Continue
Added by Lizelle Landino on April 29, 2011 at 10:44am —
Ever wonder why a sales consultant who is a rockstar on the floor fails on internet sales, and a rockstar internet sales consultant fails on the floor? It isn't because they don't want to sell vehicles; they clearly can do that. This happens because of a communication skill-set issue...
While studies vary on the subject, the scientific consensus is that during face-to-face communication, body language and tone-of-voice play the most important roles in what the customer… Continue
Added by Charles Kim on April 29, 2011 at 8:00am —
Establishing best practices for a growing ecommerce asset…
Added by TERRY GIBSON on April 29, 2011 at 7:28am —
The 7 Habits of Largely Ineffective Salespeople
It is with my sincerest apologies to Stephen Covey that I write these words. As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry. I trust you will receive this in the spirit in which it is intended.
The 7 Habits of Largely Ineffective Salespeople is a compilation of vast… Continue
Added by Brad Alexander on April 28, 2011 at 9:28pm —
What's in a name? That which we call a rose by any other name would smell as sweet.
The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights… Continue
Added by David Johnson on April 28, 2011 at 2:30pm —
You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue
Added by Paul Potratz on April 28, 2011 at 12:30pm —
“Reputation Management” (RM)?? I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it: A great reputation is created with great customer service; it isn’t managed. However, if, by RM, you mean that you need to let the world know about your… Continue
Added by Keith Shetterly on April 28, 2011 at 8:30am —
The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.
Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…
Added by Joseph Little on April 28, 2011 at 8:11am —
Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving. No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.
Digital shopping and digital living has created a very unique challenge for dealers. It now makes your… Continue
Added by Lizelle Landino on April 28, 2011 at 7:07am —
Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.
With the rise of the Golden… Continue
Added by Ralph Paglia on April 27, 2011 at 7:53pm —
1) Reputation is advertising. Good or bad, you don't buy it, but you pay for it one way or another.
2) Reputation begins with customer service that people must talk about. If you fail at great customer service and… Continue
Added by Keith Shetterly on April 27, 2011 at 5:00pm —
Check out eMarketer’s lastest coverage of social media marketing, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming an eMarketer client…
Added by TERRY GIBSON on April 27, 2011 at 4:09am —
(This is basically an expansion of a comment I made on a previous post, but thought it was worth repeating)
Generally-speaking, I am not a fan of dealership "best practices" because of the way they are pitched. If they are pitched as a "thought starter," I can live with that. But if they are pitched more like a plug-and-play solution (which unfortunately is more often the case), then we are doing dealers a great disservice because every dealership (and even brands for that… Continue
Added by Charles Kim on April 26, 2011 at 10:05pm —