Are they? I think, in a way, they are. You hear about it all the time, in every forum, every dealer twenty group and in all the industry magazines. Best practice this, best practice that, this is what you should be doing if you want to sell more cars!
I say, take it with a grain of salt. Look at… Continue
Added by David Johnson on April 30, 2010 at 3:00pm —
Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.
What are the advantages?
Lower Monthly Payments
Because you only pay… Continue
Added by Richard Hamel on April 29, 2010 at 9:37am —
A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link http://bit.ly/c6pnwM
Hope they help,
Larry Bruce… Continue
Added by Larry Bruce on April 28, 2010 at 8:00pm —
Imagine negotiating with a consumer and when you get to talking about the price of the car, your customer tells you that you need to take $370 off your price because CarFax said so. The consumer tells you that ON YOUR OWN website, they clicked the CarFax report and it told them that the car was worth $370 less.… Continue
Added by Brian Pasch on April 27, 2010 at 8:15pm —
In today’s tough automotive environment every website shopper is an opportunity to turn a browser into a buyer. Your website alone won’t do it. You need a way to put yourself between your website and your shoppers. It is sales 101
to put a product professional in place to explain your vehicles and the services you offer. You do it in your showroom now so you… Continue
Added by Todd Smith on April 27, 2010 at 12:38pm —
Before my seminar started at the 8th Digital Dealer Conference, a dealership employee asked me:
“What is your opinion on the effectiveness of sending a dealer’s inventory to be published on free listing websites”.
I have been researching inventory listing websites as part of the launch…
Added by Brian Pasch on April 27, 2010 at 8:30am —
I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)… Continue
Added by Keith Shetterly on April 26, 2010 at 1:30pm —
Added by Bryan Long on April 24, 2010 at 7:07pm —
Added by Ralph Paglia on April 24, 2010 at 3:30pm —
Our CarPort App
which is now part of the Automotive Advertising Network
(AAN) places dealer inventory thumbnails on Facebook, WordPress Blogs, Microsites, Social Communities like NING as well as other popular blogging tools. The idea behind CarPort App is to allow dealers to have unlimited advertising and publishing of the cars they have to sell on blogs and social media sites.
Added by Brian Pasch on April 24, 2010 at 3:00pm —
Twitter; 99 Essential Tools And Applications
Below, we present 99 Essential Twitter Tools and Applications organized into the following categories based on what they do:… Continue
Added by Ralph Paglia on April 21, 2010 at 10:00am —
If you’re an automotive dealer, purchasing car leads is more than likely a part of your marketing strategy, as it should be. After all, not all customers will land in your lap; some of them you have to go out, look for, and capture. Automotive lead generation has always been a part of the automotive business in some form or another, and as time has passed, it has become a more substantial part of the business.
Despite the fact that… Continue
Added by Katie Colihan on April 20, 2010 at 12:30pm —
Added by Ralph Paglia on April 19, 2010 at 1:00am —
I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the author of the post, Tac… Continue
Added by David Johnson on April 17, 2010 at 2:30pm —
On Wednesday April 21st at 4:30
I will be conducting a seminar on Automotive Reputation Management at the 8th Digital Dealer Conference
and I hope you can attend. As part of my preparations for the seminar I wanted to share a strategy that is important to consider before starting an IRM program.
The specific strategy proposes a solution to deal with DUPLICATE directory listings for your… Continue
Added by Brian Pasch on April 17, 2010 at 12:34pm —
This week I was thinking about what I would do if times were tough and I was still on the retail side of the business? What changes would I make in my Internet sales department? So, I decided to put together a list of seven easy to do things at your dealership that will absolutely have an impact on your Internet sales and productivity
. This list is compiled to get you thinking… Continue
Added by Todd Smith on April 13, 2010 at 7:50am —
Under Frederick the Great, the Prussian army was considered by many to be the finest fighting force in Europe. To behold their perfectly honed war strategies and flawless battle march was to strike both fear and awe in their enemies. In fact, many would consider the Prussian army to be one of history's most prolific fighting machines.… Continue
Added by David Johnson on April 12, 2010 at 7:00pm —
ADM Professional Resource; Marketing Charts Information… Continue
Added by Ralph Paglia on April 11, 2010 at 11:30am —
At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!
But before I go further, let's make sure we agree on the question. I say the question is:
"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.
Now back… Continue
Added by Ed Personius on April 8, 2010 at 1:25pm —
The newest product from Apple, the iPad, has been released and the innovative ways to put it to use are starting to be explored. One of these innovative ways to use an iPad is for in-dash movies / audio etc. Yes, it's been done and the video is on YouTube.
Similar to the iPhone the iPad is going to be used by application developers and entrepreneurs to create new and innovative uses for this new device. The concept of a tablet PC is not really new since tablet computers have been… Continue
Added by Brian Hasenbauer on April 7, 2010 at 9:39am —