Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – April 2010 Archive (26)

Are Industry Best Practices Killing The Car Business?

Are they? I think, in a way, they are. You hear about it all the time, in every forum, every dealer twenty group and in all the industry magazines. Best practice this, best practice that, this is what you should be doing if you want to sell more cars!

I say, take it with a grain of salt. Look at…


Added by David Johnson on April 30, 2010 at 3:00pm — 2 Comments

What are the advantages of leasing an auto?

Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.

What are the advantages?

Lower Monthly Payments

Because you only pay…

Added by Richard Hamel on April 29, 2010 at 9:37am — No Comments

101 Ways to Increase Conversion With No More Money!

A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link

Hope they help,

Larry Bruce…


Added by Larry Bruce on April 28, 2010 at 8:00pm — No Comments

If You Use CARFAX You Must Read This!

Imagine negotiating with a consumer and when you get to talking about the price of the car, your customer tells you that you need to take $370 off your price because CarFax said so. The consumer tells you that ON YOUR OWN website, they clicked the CarFax report and it told them that the car was worth $370 less.…


Added by Brian Pasch on April 27, 2010 at 8:15pm — 18 Comments

Dealer Chat Persuasion: Capture More Internet Sales

In today’s tough automotive environment every website shopper is an opportunity to turn a browser into a buyer. Your website alone won’t do it. You need a way to put yourself between your website and your shoppers. It is sales 101 to put a product professional in place to explain your vehicles and the services you offer. You do it in your showroom now so you… Continue

Added by Todd Smith on April 27, 2010 at 12:38pm — No Comments

Dealers Are Pushing Their Own Websites Off Google Page One

Before my seminar started at the 8th Digital Dealer Conference, a dealership employee asked me:
“What is your opinion on the effectiveness of sending a dealer’s inventory to be published on free listing websites”.
I have been researching inventory listing websites as part of the launch…

Added by Brian Pasch on April 27, 2010 at 8:30am — 4 Comments

The Five Mystical Ways of Digital Kung Fu 五數位功夫

I take all this very seriously, but I have fun with it, too--hence the title here. My own organization hasn't achieved Digital Kung Fu yet, but we’re working on it very hard using these five tenets below as the framework. Enjoy! :) (NOTE: Updated graphics per Ralph's request.)…


Added by Keith Shetterly on April 26, 2010 at 1:30pm — No Comments

Open Call To Website Providers For CarPort Certification

Our CarPort App which is now part of the Automotive Advertising Network (AAN) places dealer inventory thumbnails on Facebook, WordPress Blogs, Microsites, Social Communities like NING as well as other popular blogging tools. The idea behind CarPort App is to allow dealers to have unlimited advertising and publishing of the cars they have to sell on blogs and social media sites.

I… Continue

Added by Brian Pasch on April 24, 2010 at 3:00pm — No Comments

Twitter Management Applications and Integration Tools

Twitter; 99 Essential Tools And Applications

Below, we present 99 Essential Twitter Tools and Applications organized into the following categories based on what they do:…


Added by Ralph Paglia on April 21, 2010 at 10:00am — 1 Comment

Out with the Old And In With the New – Dealer Chat Replaces Traditional Automotive Lead Generation Techniques

If you’re an automotive dealer, purchasing car leads is more than likely a part of your marketing strategy, as it should be. After all, not all customers will land in your lap; some of them you have to go out, look for, and capture. Automotive lead generation has always been a part of the automotive business in some form or another, and as time has passed, it has become a more substantial part of the business.

Despite the fact that…


Added by Katie Colihan on April 20, 2010 at 12:30pm — No Comments

Optimizing Your Dealership For Social Media

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the author of the post, Tac…


Added by David Johnson on April 17, 2010 at 2:30pm — No Comments

Kill Duplicate Directory Listings Before Starting A Reputation Management Process

On Wednesday April 21st at 4:30 I will be conducting a seminar on Automotive Reputation Management at the 8th Digital Dealer Conference and I hope you can attend. As part of my preparations for the seminar I wanted to share a strategy that is important to consider before starting an IRM program.

The specific strategy proposes a solution to deal with DUPLICATE directory listings for your… Continue

Added by Brian Pasch on April 17, 2010 at 12:34pm — 2 Comments

Boost Dealership Internet Sales This Month With These 7 Tips

This week I was thinking about what I would do if times were tough and I was still on the retail side of the business? What changes would I make in my Internet sales department? So, I decided to put together a list of seven easy to do things at your dealership that will absolutely have an impact on your Internet sales and productivity. This list is compiled to get you thinking… Continue

Added by Todd Smith on April 13, 2010 at 7:50am — No Comments

What Can Auto Dealers Learn From Prussia And The War of 1806?

Under Frederick the Great, the Prussian army was considered by many to be the finest fighting force in Europe. To behold their perfectly honed war strategies and flawless battle march was to strike both fear and awe in their enemies. In fact, many would consider the Prussian army to be one of history's most prolific fighting machines.…


Added by David Johnson on April 12, 2010 at 7:00pm — No Comments

Marketing Charts Information Resource for Automotive Digital Marketing Professionals

ADM Professional Resource; Marketing Charts Information…


Added by Ralph Paglia on April 11, 2010 at 11:30am — No Comments

Your Message is the Answer

At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!

But before I go further, let's make sure we agree on the question. I say the question is:

"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.

Now back… Continue

Added by Ed Personius on April 8, 2010 at 1:25pm — No Comments

iPad used as Car Audio / Car Video (yes, it's true)

The newest product from Apple, the iPad, has been released and the innovative ways to put it to use are starting to be explored. One of these innovative ways to use an iPad is for in-dash movies / audio etc. Yes, it's been done and the video is on YouTube.

Similar to the iPhone the iPad is going to be used by application developers and entrepreneurs to create new and innovative uses for this new device. The concept of a tablet PC is not really new since tablet computers have been… Continue

Added by Brian Hasenbauer on April 7, 2010 at 9:39am — No Comments

Featured Monthly Archives















Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service