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April 2010 ADM Blog Posts (73)

Are Industry Best Practices Killing The Car Business?

Are they? I think, in a way, they are. You hear about it all the time, in every forum, every dealer twenty group and in all the industry magazines. Best practice this, best practice that, this is what you should be doing if you want to sell more cars!

I say, take it with a grain of salt. Look at…

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Added by David Johnson on April 30, 2010 at 3:00pm — 2 Comments

7 Deadly Sins Of Live Chat On Auto Dealer Websites





A poorly executed live chat solution plus a non existent or weak visitor engagement plan will take potentially one of your most powerful Internet sales

tools, live chat, and turn it into a disappointing expense very

quickly. We have seen these committed time and time again so here they are:



SIN #1

WAITING FOR THE VISITOR TO APPROACH

Keeping in mind that proactive chat produces 500% the visitor…

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Added by Maria Espinoza on April 30, 2010 at 2:41pm — No Comments

A Dynamic Logic Study on Micro Sites

Ever wonder what microsites are good for? Here’s a hint: They create “significant increases in all standard brand metrics,” according to a survey by Dynamic Logic.



For example, 7.8% of all microsite visitors leave with “message association” (i.e., they remember…

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Added by David Jackson on April 30, 2010 at 1:54pm — No Comments

Maximizing your dealer chat program

Your online dealer chat program is an open doorway between you and your online visitors. But, it is like every other sales tool you may have; it’s not an end all be all of products. Just because you have a dealer chat program does not mean you will instantly start selling more cars. The fact is you won’t if you don’t make it work for you. It a fine line between being proactive with your online customers and being that…

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Added by Dara Moore on April 30, 2010 at 12:00pm — No Comments

Digital Marketing Strategies Webinar by Brian Pasch

Are you looking for clear answers on how to increase sales for your new and used cars online? Join Brian Pasch, CEO of PCG Digital Marketing, on May 18th for a free webinar. Space is limited to 100 rooftops so please go online and register today.



If you are not sure if you can attend, please register for a future webinar since the demand for this top webinar will be strong. Car dealers are looking for ways new ways to leverage their most valuable assets: their cars.…

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Added by Brian Pasch on April 30, 2010 at 11:00am — No Comments

Smarter than the Internet! . . .

To GMs and Principals: I’m going to explain the Internet to you for dealership business, and you’ll understand it all when I'm done—because you’re smarter than the entire Internet, although you probably don’t know it because Internet-savvy people needlessly complicate it. It’s…

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Added by Keith Shetterly on April 30, 2010 at 9:00am — No Comments

The new face of Facebook...

Interested in what the new buzz about the Facebook "like" button discussion is all about? Want a simple explanation of the what, when, and where the future of Facebook will be? Want to understand its impact on the rest of the world wide web and as such its direct impact on your future?



Then read - no scratch that - STUDY this article from Mitch Joel:…



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Added by Ron Morrison on April 29, 2010 at 4:33pm — No Comments

Carfax walking a thin line?

Dealers may or may not have noticed but Carfax has added a new Value Added feature recently. The "Carfax History Impact" Here on your very own website you can now show the consumer how much less or more than book value the vehicle that you are selling is worth.

I can only assume that Carfax is now in the…

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Added by Rob Fontano on April 29, 2010 at 2:19pm — 2 Comments

What are the advantages of leasing an auto?

Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.




What are the advantages?




Lower Monthly Payments


Because you only pay…
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Added by Richard Hamel on April 29, 2010 at 9:37am — No Comments

One Last Try - Dealers Must Get Their Heads Out of The Sand

Dealers spend thousands of dollars a year on designing a good website. Then they spend thousands of dollars a year to add video, chat, vAuto, SEO and SEM to their websites. They invest in branding on radio, TV and newspaper as well.



Then dealers unknowingly make decisions to make sure consumers DO NOT GET to their website for popular search phrases on the search… Continue

Added by Brian Pasch on April 28, 2010 at 9:00pm — 16 Comments

101 Ways to Increase Conversion With No More Money!

A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link http://bit.ly/c6pnwM

Hope they help,

Larry Bruce…

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Added by Larry Bruce on April 28, 2010 at 8:00pm — No Comments

AdAgencyOnline.Net Reviews Car-Research -- XRM, Exceeding CRM -- For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- AdAgencyOnline.Net -- announced that he will be reviewing a new CRM platform solution being introduced by Car-Research in a special airing of his blog talk radio show…

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Added by Philip Zelinger on April 28, 2010 at 6:19pm — 1 Comment

FACEBOOK!!! HELLLLLLLP!!!

Ok, so i am new to this world of digital marketing. I keep hearing about having my own facebook page and a Fan page for my self and my dealership. Problem is, i need some examples of how to set mine up.

I keep hearing that i should not be selling anyting on those pages, but then i dont know what to do from there.


Any examples would be greatly appreciated.

Thanks

Added by Fern Turpin Jr on April 28, 2010 at 2:08pm — 25 Comments

Parallel Internet Department

We presently have a department generating 130 units per month.. My concept is have a second internet department running separate from the first with separate lead providers and sales team. Has anyone tried or presently doing this?

Added by Lenny Victor on April 28, 2010 at 7:51am — No Comments

How to laugh all the way to the bank

'Twins' is a 1998 comedy about unlikely twins who were the result of an experiment conducted to produce a perfect human being. Unfortunately, the brothers inherited very different traits. Julius (Arnold Schwarzenegger) grows up to be strong, loving and intelligent while Vincent (Danny DeVito) becomes a low life involved with shady businesses and loan sharks. Both children were raised separately at different locations until one day they reunite and help one another to find their long lost… Continue

Added by charles bayer on April 27, 2010 at 9:04pm — No Comments

If You Use CARFAX You Must Read This!

Imagine negotiating with a consumer and when you get to talking about the price of the car, your customer tells you that you need to take $370 off your price because CarFax said so. The consumer tells you that ON YOUR OWN website, they clicked the CarFax report and it told them that the car was worth $370 less.…

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Added by Brian Pasch on April 27, 2010 at 8:15pm — 18 Comments

Dealer Chat Persuasion: Capture More Internet Sales

In today’s tough automotive environment every website shopper is an opportunity to turn a browser into a buyer. Your website alone won’t do it. You need a way to put yourself between your website and your shoppers. It is sales 101 to put a product professional in place to explain your vehicles and the services you offer. You do it in your showroom now so you… Continue

Added by Todd Smith on April 27, 2010 at 12:38pm — No Comments

What is your opinion on dealer direct communications i.e. Text vs. Phone ?

What percentage of a dealer's prospects and customers do you think would prefer to communicate via Text vs. Telephone?

Added by Ken Luna on April 27, 2010 at 11:43am — 1 Comment

Dealers Are Pushing Their Own Websites Off Google Page One

Before my seminar started at the 8th Digital Dealer Conference, a dealership employee asked me:
“What is your opinion on the effectiveness of sending a dealer’s inventory to be published on free listing websites”.
I have been researching inventory listing websites as part of the launch…
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Added by Brian Pasch on April 27, 2010 at 8:30am — 4 Comments

To SMS or Email your customers?

Today I would like you to consider another aspect of communicating with your customers: What media should I use, email, SMS, or a phone call? Well it depends on the message content.…

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Added by Mark Bowman on April 27, 2010 at 5:20am — No Comments

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