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Featured ADM Member Blog Posts – April 2008 Archive (5)

Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

The conference will be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net…

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Added by Ralph Paglia on April 19, 2008 at 11:14am — No Comments

Reputation Management for Car Dealers

The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a… Continue

Added by Ralph Paglia on April 10, 2008 at 7:30pm — 3 Comments

Eyeing Cost Per Click Prices as Search Volume Keeps Growing

SEM is chewing on other media budgets. Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment. Search engine advertisers and agencies surveyed for the Search Engine Marketing Professional Organization (SEMPO)-sponsored "2007 State of the Market" survey listed multiple reasons for the SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs,… Continue

Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments

Automotive News: ADP, Ford plan online services for dealers

by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue

Added by Ralph Paglia on April 7, 2008 at 10:11pm — No Comments

Google: What Goes Up... Ad clicks are flat, the stock is falling. Can the enchanted corporate giant keep the magic from fading?

Google (GOOG) is finally discovering gravity. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) ,… Continue

Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments

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