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All ADM Member Blog Posts (13,213)

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more…

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Added by Steve White on June 21, 2018 at 7:15am — No Comments

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new service…

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Added by Scot Eisenfelder on June 21, 2018 at 6:45am — No Comments

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals can move the sales needle

Pre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE:  EFX), a global information solutions company, unveiled…

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Added by John Sternal on June 21, 2018 at 6:32am — No Comments


Vendor
Tests: A Backbone of Recruitment Procedure

In this present time, many companies have started introducing the concepts that they have never adopted in their entire business history. More and more firms are getting much influenced by the pre-employment tests. They are making sure that they get the best filtered talent in their business, which is not a wrong thought. When you know that your employees are going to be your pillars in the future, you should not take any type of chance there.

If there is a job…

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Added by Jitender Sharma on June 21, 2018 at 5:23am — No Comments

WAYS TO BEAT STRESS

Most college students know how interesting and at the same time demanding it is to be a student. From making new friends, keeping up with social life to learning new topics on different subjects, completing a lot of assignment within a short time frame, working and schooling, etc.  Due to so many educational, social, and mental activities, it is common for students to be stressed out. Take a look at few ways which you can use to overcome stress at school.

  • Work on one thing at a…
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Added by Anna Roberts on June 21, 2018 at 2:56am — No Comments

Best Detox Drink For Weed Enthusiasts

Sadly, not everyone is on the same page when it comes to cannabis and…

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Added by Tony Trout on June 21, 2018 at 2:30am — No Comments

Top Performing Segments During May Based on Shopper Interest

 Luxury Performance SUV/CUV: +34%

**Led the way in growth in May 2018 and interest was 10% higher than May 2017

Compact Performance: +18%

Luxury Coupe: +15%

Luxury Performance: +15%

Luxury Performance Sedan: +14%

 

Share of Interest percentage increases compared with previous month

 

Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury Utilities

  • Back in 2016,…
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Added by John Sternal on June 20, 2018 at 1:14pm — No Comments

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

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Added by Anne Fleming on June 20, 2018 at 9:53am — No Comments

How to Maximize Your CPO Investment

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.

 

On the surface, it may seem like the higher margins don’t really justify the higher cost of reconditioning and manufacturer fees involved.

 

But the financial equation isn’t that simple. The fact is, CPO programs…

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Added by Bill Wittenmyer on June 20, 2018 at 7:15am — No Comments

Bad credit loans: a brief introduction

This mode of loan is one of the fastest and easiest way available for taking a loan. Bad credit loans are intended for people who have bad credit and who need a short loan before the payday.

The bad credit loans are also called unsecured personal loans, cash advance loans, etc. These loans are meant for borrowing small amounts, and these loans are not available in all the states. It is recommended that you should not go…

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Added by Haris Saeed on June 20, 2018 at 1:52am — No Comments

Highest Declines in 16 Weeks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on June 19, 2018 at 7:14am — No Comments

Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership

CRM driver’s license scan and advanced analytics reduce unwanted threats,

even before the test drive

Criminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans…

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Added by John Sternal on June 19, 2018 at 6:10am — No Comments

Main features of fuel testing and analysis

Fuel laboratories are highly-specialised facilities that test a diverse range of fuels for quality and consistency, including the RDE fuels used in vehicle testing. Testing and analysing fuels is important for adhering to regulatory standards and to check for any signs of contamination when necessary.

Detailed analysis can be useful when troubleshooting and to quantify pollutants produced by different types of fuels. With new fuels emerging and machinery becoming more sophisticated,…

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Added by tony croose on June 18, 2018 at 11:00pm — No Comments


Agency
Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.

Is there a way I can tell if my homepage is driving people to my…

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Added by Dane Saville on June 18, 2018 at 12:00pm — No Comments

Auto/Mate Announces DMS Integration with Vitu, Helping Dealers Streamline Tax, Title and Registration Processes

Albany, NY – June 18, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Vitu, Motor Vehicle Software Corporation’s (MVSC) market-leading national electronic tax, title and registration platform for automotive dealerships (known as “DMVdesk” in California). Through its integration program, Open/Mate, Auto/Mate customers who use the Vitu platform can now perform processes in real-time – such as pull…

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Added by Mike Esposito on June 18, 2018 at 7:50am — No Comments

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…

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Added by Chris Miller on June 18, 2018 at 6:30am — No Comments

Drive Sold-to-Service Converts

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!

What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…

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Added by Doug Van Sach on June 18, 2018 at 6:30am — No Comments

Car Insurance - How to Find the Best Plan

Finding inexpensive automobile insurance on the internet might seem incredibly simple. Nearly every website claims it has the best rates available. Clearly this can’t be true. It can be practically impossible for the average car owner to compare plan against plan to know if they’re getting the best possible value for the money spent.

Do you invest the hours upon hours necessary to visit every major company’s website, tediously recording the plan details and costs for each one you…

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Added by Rahul Paul on June 17, 2018 at 10:59pm — No Comments

BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of -14.1%. This is trending better than May of last year, when 2- to 6-year old vehicles declined in value by -1.2%.

Despite the slight dip in total vehicle values last month, eight segments saw positive changes in May, led by Sporty Cars, up +1.1% in May.…

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Added by Black Book on June 15, 2018 at 7:13am — No Comments

Biggest Challenge Today? Making Communication Easier

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the…

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Added by Thomas F. Jung on June 15, 2018 at 1:30am — No Comments

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