Automotive Digital Marketing

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All ADM Member Blog Posts (13,959)

If you REALLY want it, I’ll drop my price!

I went to the National. I collect sports memorabilia and the National is the place where everyone who is a serious collector or dealer goes. People fly in from all over the world to buy and sell every kind of sports collectible imaginable. And 50 sports celebrities are there signing autographs (for a fee). I got there early because I’m not just a… Continue

Added by Ralph Paglia on April 8, 2008 at 4:58am — No Comments

Automotive News: ADP, Ford plan online services for dealers

by Ralph Kisiel - Automotive News | April 7, 2008 - 12:01 am EST

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online… Continue

Added by Ralph Paglia on April 7, 2008 at 10:11pm — No Comments

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

Latest Key Performance Metrics for Automotive Digital Marketing Professional Community

Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:

• There have been over 84,962 member visits to AutomotiveDigitalMarketing.com

• There are 703 members on Automotive Digital Marketing Professional… Continue

Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments

Monday Motivational Quote

"Success seems to be connected with action.

Successful people keep moving.

They make mistakes, but they don’t quit."




- Peter… Continue

Added by Ralph Paglia on April 7, 2008 at 7:09am — No Comments

Google: What Goes Up... Ad clicks are flat, the stock is falling. Can the enchanted corporate giant keep the magic from fading?

Google (GOOG) is finally discovering gravity. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) ,… Continue

Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments

Looking for Internet Director position

Sometimes, well actually a lot of times, this business is a head-shaker. Granted, we are in a tough time right now, but the online automotive world is still functioning and showing better-than-average ROI. However, even though I have been able to show the current dealership we are holding steady with the percentage of business generated by the Internet Department (as compared to total store sales) and contributing into 6 figures monthly to the bottom line, it isn't what I had projected. Thus my… Continue

Added by Craig Criswell on April 3, 2008 at 9:52am — No Comments

Digital Advertising Revenue Continues to Grow Despite Economic Downturn

Ask 23 researchers the same question... US spending on online and mobile advertising rose to $29.94 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report. The company included 18 digital and non-traditional media segments in its definition of alternative media. PQ Media put new media ad spending at 16.1% of total US advertising spending in 2007, up from 7.9% in 2002.… Continue

Added by Ralph Paglia on April 2, 2008 at 8:00am — No Comments

Impress Dealers and OEM Executives You Visit with Four Microbrews that lead to a Better Beer Palate

I know this has nothing to do wityh selling cars or supplying dealers with digital marketing tools, but never the less, I do believe this is an important subject worth sharing with the ADM community... The next time you face a row of taps at a beer bar, drink your way through Beer 101, as taught by Father's Office Beer University dean and bartender Hallie Beaune.



Let these drafts guide you through the many flavors of beer, created during the fermentation process when the yeast eats… Continue

Added by Ralph Paglia on March 31, 2008 at 9:30am — No Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

PRESS RELEASE: ADP Dealer Services Introduces Solution to Help Drive Online Revenue with ADP's Business Online

HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the introduction of ADP's Business Online suite of solutions. One optional component of ADP's Business Online, ADP's Buy… Continue

Added by Ralph Paglia on March 26, 2008 at 2:00pm — No Comments

PRESS RELEASE: ADP Dealer Services Launches Digital Advertising

Hoffman Estates, Ill., — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results. ADP’s Digital Advertising is specifically… Continue

Added by Ralph Paglia on March 26, 2008 at 1:30pm — No Comments

Wealthy Car Buyers Using Social Networks Online

According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.

According to the…

Continue

Added by Ralph Paglia on March 26, 2008 at 8:00am — No Comments

A Polite Reminder - The Seven Secrets of Success From Zig Ziglar

The Seven Secrets of Success From Zig Ziglar:



1. There is no secret of success... Success is for everyone.



2. Your life becomes better only when you become better.



3. There is no success without sacrifice.



4. Success is achieved in inches, not miles.



5. The greatest enemy of tomorrow’s success is today’s success.



6. No advice on success works unless you do.



7. You can have everything in life you want if you will…
Continue

Added by Ralph Paglia on March 24, 2008 at 7:11am — No Comments

Ralph Paglia's Summary of Links to Personal Sites, Blogs, Articles and Various Automotive Digital Marketing References

Here is a list of links that point to various web sites and blogs I have created, as well as access to articles I have written or interviews I have provided to various publications. I am compiling these links so that they can be used as a reference to other professionals interested in Automotive Digital Marketing topics, best practices, research data and the strategies and tactics that can be deployed with eBusiness practices in the car business. Here they are:…

Continue

Added by Ralph Paglia on March 23, 2008 at 4:09pm — No Comments

Kelsey Group Research Shows Dealers Shifting Towards Online Technology for Marketing and Advertising

PRINCETON, N.J. — More and more dealers plan to start using Web 2.0 technology in their advertising campaigns, and most intend to increase spending on Internet marketing in the next year, according to a recent study. A survey from The Kelsey Group indicated that 59 percent of dealers said they would utilize Internet video on their Web sites in the next 12 months, versus the 33 percent who already use the technology.… Continue

Added by Ralph Paglia on March 21, 2008 at 8:09am — No Comments

Search Engine Marketing for Automotive OEMs: Greed, Ignorance & Failure to Adapt

In recent days I’ve spent a great deal of time with people who work in and around online marketing for Automotive Original Equipment Manufacturers (OEMs). From executives to one of the largest search engine marketing firms in the world, to representatives of the biggest search engines and web analytics professionals who recently attended Omniture’s last Analytics Summit attended by most of the top Automotive OEMs Web Analytics Managers.



Automotive OEMs are some of the biggest… Continue

Added by Tad Miller on March 14, 2008 at 9:26pm — 1 Comment

ADP Dealer Services Business Online Dealer Web Site Applications Help Drive Vehicle Sales with Buy Online Capabilities

On February 18, 2008 ADP announced the official release of their Business Online suite of dealer web site applications that enables dealerships to offer online dealer selectable vehicle purchase process components to Web consumers. These new ADP dealer web site transactional capabilities support customer-driven and dealer-controlled sales processes, providing dealers with a solution that lets consumers purchase their vehicle online, begin the process on the Internet and take delivery at the… Continue

Added by Ralph Paglia on March 10, 2008 at 9:00pm — No Comments

Another Day At The Dealership - Do We Ever Really Know What We Let Slip Through Our Hands?

Monday Morning 9 AM

Lot attendant smashes car that was scheduled for delivery at 4 pm that day.

Net cost $2,584.00



Monday Morning 10 AM

Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.

Net cost $2,300.



Monday Afternoon 1 PM

Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue

Added by Ralph Paglia on March 8, 2008 at 9:00pm — No Comments

Dealership Reputation Management Webinar from Cars.com

This is an… Continue

Added by Ralph Paglia on March 8, 2008 at 3:00pm — No Comments

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