Automotive Digital Marketing

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All ADM Member Blog Posts (13,959)

Automotive Dealers Network. (Digital Micro Sites)



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Alvin Newton

Newton Digital… Continue

Added by Alvin Newton on May 20, 2008 at 12:00pm — No Comments

View The Recording of the Ward's E100 Dealer Seminar on Staying Strong in a Down Market

View the Recording of this session titled "Staying Strong in a Down Year: Strategies from the Ward's e-Dealer 100" by clicking on the image below:

I enjoyed attending this online webinar and found the information to be useful.… Continue

Added by Ralph Paglia on May 20, 2008 at 8:30am — No Comments

Digital Savvy Car Buyers Presage Automotive Shopping Behaviors Across the Country - Download Report Here

According to a new analysis from Scarborough Research, six percent of all car buyers are classified as Digital Savvy nationally, but Austin (TX) car shoppers are almost twice as likely as the national average to be in this leading edge automotive customer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their total adult population having this higher level of technological… Continue

Added by Ralph Paglia on May 20, 2008 at 8:00am — No Comments

The Best Way For An Internet Sales Manager To Learn How To Use Google Adwords

I have used countless numbers of various web sites, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:



http://adwords.google.com/support/



If you… Continue

Added by Ralph Paglia on May 19, 2008 at 5:30pm — No Comments

Google Audio Struggles with Radio Station Operators; Bid4Spots Gains Favor from Radio Stations

Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and AM radio stations. dMarc only had 700 affiliates.



But Google Audio Ads has alienated some radio station owners by trying to force them to… Continue

Added by Ralph Paglia on May 19, 2008 at 3:30pm — No Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…

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Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

Spanish Language Videos as Examples of Online Latino Targeted Marketing

Example of an "I Promise" campaign video produced in Spanish:

SpanishIPromise.mov



Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:…

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Added by Ralph Paglia on May 16, 2008 at 1:30pm — No Comments

Mobile Banner Ads Have Same Brand Recall As TV Spots by Erik Sass

On average, small banner ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.



Along with executives from mobile ad… Continue

Added by Ralph Paglia on May 16, 2008 at 12:30pm — No Comments

Ford and Lincoln Mercury Internet Lead Management Process Maps and Tools

Dealership Internet Metrics Evaluation Form Tool for tracking Internet leads and pinpointing areas for improvement:

Dealership_Internet_Metrics_Evaluation_Form.xls



Dealership Lead Management Metrics Evaluation Form Tool to help you assess your current level of performance and pinpoint areas for… Continue

Added by Ralph Paglia on May 15, 2008 at 5:30pm — No Comments

Online Video Viewing Still Rising... But how much?

Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.



Nearly 85… Continue

Added by Ralph Paglia on May 14, 2008 at 3:30pm — No Comments

RED MARBLES

I was at the corner grocery store buying some early potatoes. I noticed a small boy, delicate of bone and feature, ragged but clean,hungrily apprising a basket of freshly picked green peas.



I paid for my potatoes but was also drawn to the display of fresh green peas. I am a pushover for creamed peas and new potatoes. Pondering the peas, I couldn't help overhearing the conversation between Mr. Miller (the store owner) and the ragged boy next to me.



'Hello Barry, how are you… Continue

Added by Ralph Paglia on May 10, 2008 at 9:38am — No Comments

How To Set Up Google Business Listings On Google Maps

Go to the following URL: http://www.google.com/local/add/lookup?hl=en-US&gl=US



The form presented at this URL will ask you for information regarding your dealership, like address, phone number, hours of operation, types of payment you accept and a description of your products and services.



You will then be asked to select the business categories that fit your dealership. You should type in… Continue

Added by Ralph Paglia on May 9, 2008 at 6:00am — No Comments

Dealers Need Something to Blog About - Here's One Example of a Digital Marketing Plan

A dealership's website is really just the beginning of a digital marketing strategy... When Matt Cutler joined Visible Measures last October the company was just preparing to launch itself into the public arena. But one of Cutler's first moves was to put on the brakes. As vice president, marketing and analytics, for Visible Measures, a Boston-based company that provides software to track Internet video metrics, Cutler knew that the company's bare bones website and sparsely published blog… Continue

Added by Ralph Paglia on May 8, 2008 at 6:00pm — No Comments

Hiring AGGRESSIVE salespeople

CF Media Group, one of the companies I have invested in has recently acquired CarFolks.com, the leading social networking resource for dealerships and manufacturers. The company enables sales and service customers to rate the experience they have at the dealership, however they do it with a twist. This company has the customers rate their experience with the individual staff they work with, and it is all available for the public to see!



Imagine what effect this has in the minds of… Continue

Added by David Hein on May 7, 2008 at 3:28pm — 1 Comment

2008 Ward's e-Dealer 100: The Power of the Web By Cliff Banks at Ward's Dealer Business

The Internet is getting to be old news now. This is our 8th Ward's e-100 issue and frankly, not much has changed since the beginning. Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.



We say… Continue

Added by Ralph Paglia on May 5, 2008 at 4:10pm — No Comments

Auto Dealer Monthly's 7th Annual Internet Achievement Award Winners

Just Released by Auto Dealer Monthly: The 7th Annual Internet Achievement Award Winners. For the last seven years,… Continue

Added by Ralph Paglia on May 5, 2008 at 2:30pm — 1 Comment

DealerRater.com Certification... Build a Positive Reputation for your Dealership!

Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:… Continue

Added by Ralph Paglia on May 4, 2008 at 10:00am — No Comments

eMarketer Report: How User-Generated Content Generates Ad Dollars

US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of… Continue

Added by Ralph Paglia on May 3, 2008 at 5:33pm — No Comments

Protect Your Google AdWords Account from Phishing fraud

At Google, we take the safety of our users very seriously, and we work hard to ensure that your accounts are secure. As part of those efforts, we recently compiled some tips on our blog to help protect you from "phishing," which is an attempt to fraudulently collect passwords, credit card numbers, and other sensitive information:…

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Added by Ralph Paglia on May 1, 2008 at 2:34pm — No Comments

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