Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the marketing correctly. Marketing, alongside the valuable product or service, is the key to any successful business. The thing is that, no matter how high the quality of your service or product is if…Continue
Added by Steven Clarke on March 31, 2020 at 4:09am — No Comments
Ah, broadcasts. Delivered to you across the nation.
Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as…Continue
Added by Jim Flint on March 27, 2020 at 8:27am — No Comments
How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?
Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…Continue
Added by Courtney Evans on March 27, 2020 at 7:03am — No Comments
Added by Jim Flint on March 26, 2020 at 10:40am — No Comments
59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.
Added by Erik Nachbahr, CISSP on March 25, 2020 at 2:49pm — No Comments
As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing.
Added by Jim Flint on March 20, 2020 at 9:52am — No Comments
Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?…
Added by Ralph Paglia on March 19, 2020 at 1:30pm — No Comments
The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.
The following are a…Continue
Added by Dan Beres on March 19, 2020 at 7:30am — No Comments
Added by Ralph Paglia on March 17, 2020 at 6:30pm — No Comments
Added by Ralph Paglia on March 17, 2020 at 2:00am — No Comments
As summer approaches, it's natural for many Americans to think about one thing: travel. Of course, every road trip requires planning, but the most important aspect of travel is the ability to travel safely and efficiently.
Your vehicle plays a major role in the comfort and quality of your travel, and that's why, if you're planning a trip,…Continue
Added by Jessie Carolyn on March 16, 2020 at 12:30am — No Comments
Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.
In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…Continue
Added by Doug Van Sach on March 12, 2020 at 11:34pm — No Comments
According to the Direct Marketing Association, direct mail has…Continue
Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments
March 9, 2020 - Auto dealers now have access to a program that enables them to brand used vehicle inventory as ‘AAA Inspected.’ The program is the result of a partnership between SureSale and AAA Club Alliance, the third largest AAA auto club in the national AAA federation. The program is scheduled to launch initially in Kansas and…Continue
Added by Crystal Hartwell on March 9, 2020 at 8:18am — No Comments
The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…Continue
Added by Dan Beres on March 6, 2020 at 6:54am — No Comments