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Featured ADM Member Blog Posts – March 2019 Archive (25)

The Bird Is the Word

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter…

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Added by Timmy D. James on March 29, 2019 at 7:00am — No Comments

Make That Incoming Call Your Next Sale

As countless studies will attest, the effectiveness of…

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Added by Dean Martin on March 29, 2019 at 7:00am — No Comments

How to Avoid the End-of-Month Crunch

Do you ever wonder why dealerships and consumers alike are all programmed to buy cars at the end of the month? Asking how this happened is like asking which came first, the chicken or the egg.

 

For sales teams and managers, the end-of-the-month crunch is a grind. When it's over, it's natural to…

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Added by Bill Wittenmyer on March 27, 2019 at 5:00am — No Comments

Linkedin by the Numbers: Stats, Demographics and Facts

Company Info…

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Added by Ralph Paglia on March 27, 2019 at 3:30am — No Comments

Three Tips in Three Seconds: Speed Matters

The biggest driver of customer satisfaction today is speed.

 

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…

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Added by Jim Flint on March 26, 2019 at 7:00am — No Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Don’t play the “Blame Game!”

It’s not my fault – but it IS my responsibility to fix it! This attitude has served me very well in my career.

 

All too often we get wrapped up in the finger pointing when in reality all the customer cares about is "Who's going to fix my problem?"

 

Once we can eliminate…

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Added by Veronica Dunford on March 21, 2019 at 7:30am — No Comments

Takata Strikes Back with a Vengeance

I realize that we’re all probably sick of hearing about the Takata airbag recalls. Take a deep breath because it’s not over yet!

As faulty Takata airbags have caused one of the largest recalls in history, endangering millions of lives, most of us assumed that all the makes and models…

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Added by Chris Miller on March 21, 2019 at 7:00am — No Comments

How Did We Do?

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

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Added by Anne Fleming on March 20, 2019 at 2:29pm — No Comments

AUTO LEASE PRICES DROP ON SEVERAL CHEVROLET AND FORD MODELS IN MARCH

Chevrolet and Ford Offer Attractive Lease Deals on Many Vehicles, While SUV…

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Added by John Sternal on March 20, 2019 at 8:30am — No Comments

Which Car & Truck Segments Showing Price Strength Entering Spring?

New data from Black Book shows the price strength or weakness of certain cars and trucks as we enter spring. According to the data, Full-Size Crossover/SUVs, Full-Size Pickups, Small Pickups, and Full-Size Vans are retaining their values the strongest since February; while Sub-Compact Crossovers, Compact Luxury CUV/SUVs,…

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Added by Black Book on March 20, 2019 at 6:30am — 1 Comment

Auto/Mate Sets Dates for the 2019 National Customer User Summit in Nashville, TN

ALBANY, N.Y. – March 18, 2019 – Auto/Mate Dealership Systems today announced that its 2019 National Customer User Summit will be held Wednesday, October 23 - Friday, October 25 in Nashville, TN.  Additionally, Auto/Mate has issued a call for sponsorships from Open/Mate partners and other industry vendors. The User Summit spans three days and offers Auto/Mate customers the opportunity to network, attend in-depth training…

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Added by Mike Esposito on March 18, 2019 at 5:15am — No Comments

YOU'RE INVITED to the 2019 Innovative Dealer Summit

I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.

 

The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…

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Added by Arnold Tijerina on March 16, 2019 at 4:34pm — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

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Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

Taking on Tesla: Key Brand Insights To Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…

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Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments

AI: The Future of Digital Marketing

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…

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Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…

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Added by Chris Miller on March 7, 2019 at 7:30am — No Comments

2019 Women’s Car Buying Report at Top 7 US Auto Brands

2019 Women’s Car Buying Report at Top 7 US Auto Brands

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need…

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Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments

Forbes Lists The Top 100 Billionaires In The World As Of February 2019

BILLIONAIRES

THE 100 RICHEST PEOPLE IN THE WORLD…
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Added by Ralph Paglia on March 6, 2019 at 1:30am — No Comments

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