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Featured ADM Member Blog Posts – March 2017 Archive (29)

Transparency: The Key to Customer Loyalty

An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.

When it was time to replace his domestic minivan, the first thing my associate’s father did was to check the Sunday paper to see in any big sales were…

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Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments

The Black Hole that is your Marketing Data

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the data means and have to access ten or more portals to get a…

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Added by Steve White on March 7, 2017 at 6:00am — No Comments

Choosing the Right Wheel for Your Car's Style

People change their wheels to improve their driving, whether it is speed or traction. Depending on your vehicle make and model, find a specific set of wheels and tires that fits. Make the process of changing your car parts less complicated than it has to be. Here are several tips on how to choose wheels for your car.

 

Size Doesn't Always…

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Added by Dixie Somers on March 6, 2017 at 3:35pm — No Comments


Influencer
DealerTeamwork Announces Partnership with InteractiveT

Houston, TX — (March 6, 2017) InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers, today announced a new partnership with DealerTeamwork focused on improving…

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Added by Laurie Halter on March 6, 2017 at 12:30pm — No Comments

Optimize Your Social Media Marketing Budget For Improved ROI

Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%...…

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Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments

Stop the Lunacy!

For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online and an e-mail was sent to someone at the dealership who may – or may not – confirm that appointment.



Fast forward to today and online service appointment…

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Added by Ujj Nath on March 3, 2017 at 5:22am — No Comments

Misbehaving Motorists: The Real Cost of Traffic Tickets

The consequences of a traffic ticket can reach beyond a minor annoyance and a small fine. Depending on the type of violation, misbehaving while motoring could mean losing your license, increased insurance rates, and additional fines and fees.

Losing Your License

Losing your license is pretty much a given, for serious traffic violations…

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Added by Freya Gilbert on March 3, 2017 at 12:13am — No Comments

How Has Technology Changed Car Buying?

 

Your Turn To Drive discusses How has technology changed car buying online? Jim Dykstra, founder of www.vinadvisor.net, has teamed up with Joe Webb of DealerKnows Consulting and Shawn Ryder of D2C Mediato discuss the…

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Added by Jim Dykstra on March 2, 2017 at 7:37am — No Comments

Winning the Marketing Game Is About Being Consistent

Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game. Do they know if those superstitions or rituals affected the outcome of the game? No. Does it matter? No. Why? Because the players are doing the same thing, in every game, the same…

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Added by Timmy D. James on March 2, 2017 at 4:54am — No Comments

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