Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on March 30, 2017 at 8:31pm — No Comments
Blazing down the freeway with no regard for the speed limit or traffic laws is a sure path to heavy fines or possibly even jail time. While traffic laws are different in every state, everyone ends up in situations where the gas pedal is a little too close to the floorboard. Although NY…Continue
Added by Freya Gilbert on March 30, 2017 at 12:53pm — No Comments
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…Continue
Added by Steve White on March 29, 2017 at 7:08am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves providing zero value as they work overtime to deliver the absolute…Continue
Added by Steve Stauning on March 27, 2017 at 12:00pm — No Comments
According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…Continue
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.
Uber and Lyft are just two examples where consumers are using their personal vehicles in a…Continue
Added by Chris Miller on March 23, 2017 at 7:18am — No Comments
Do you feel the need for speed? If so, there are five fast-driving rides for 2017 that you should check out. These five cars are the most high-tech speed demons on four wheels that are guaranteed to get your adrenaline pumping.
At 273 mph, the Koenigsegg Agera R is the fastest car in the world. The Agera's 5-Liter…Continue
Added by Dixie Somers on March 22, 2017 at 10:57am — No Comments
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…Continue
Added by David Metter on March 21, 2017 at 1:00pm — No Comments
While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been logging into the dealer's CRM and stealing leads, which the salesperson then proceeded to enter into the CRM at his current workplace. Apparently this had been going…Continue
Added by Erik Nachbahr, CISSP on March 21, 2017 at 7:46am — No Comments
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing whether that growth was influenced by customer…Continue
Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments
Sitting in the service department waiting room staring at the clock waiting for your vehicle to be repaired isn’t the most fun thing in the universe. It’s not quite like going to the dentist, but for some people it is a close second. Perhaps that’s the allure of the Jiffy Lubes of the world – the promise of the 30-minute oil change.
What is a dealer supposed…Continue
Added by Tim Clay on March 17, 2017 at 6:22am — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video content…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off -- attitudes, inefficient processes, or other such actions. But what happens when, well, everything goes wrong?
Imagine if a couple visited a showroom where they…Continue
Added by Mike Gorun on March 15, 2017 at 6:29am — No Comments
Added by Barry Neuman on March 14, 2017 at 5:33pm — No Comments
With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.
One of the biggest, and perhaps most well-known recalls, is unrepaired Takata airbags…Continue
Added by Chris Miller on March 10, 2017 at 10:34am — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.” – Marshall McLuhan
Do you enjoy repairing and servicing your own motor vehicle? Are you on a limited budget, or do you have oodles of spare change to spend on purchasing the replacement components you require. In my…Continue
Added by Ann Hoge on March 8, 2017 at 9:51pm — No Comments
I'm a big advocate for sales training. I think meetings and training are important aspects of building a strong sales team. However, there's more to team building than just meetings and trainings. Sometimes your team needs to step out of their comfort zone, get competitive, get physical and have some plain…Continue
Added by Mike Esposito on March 7, 2017 at 10:14am — No Comments