Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Has Your Creative Hit A Roadblock?
On this week's Think Tank Tuesday, I cover…Continue
Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments
There are a lot of different things that go into…Continue
Added by JB Floyd on March 30, 2015 at 7:00am — No Comments
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond. Why? You said you were looking for responses from lead providers…Continue
As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over the years will only give you what you expect from…Continue
Added by JB Floyd on March 28, 2015 at 8:00am — No Comments
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…
Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one of…Continue
Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments
Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.
Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…Continue
Added by Virgil Stanphill on March 26, 2015 at 8:00am — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…Continue
Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments
Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments
I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.
We've had the pleasure of hiring two of the best car guys in the industry in the past year. Last year (almost to the day) we…Continue
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for Google’s newest mobile update, why your Facebook page should lose…Continue
Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments
It's not a static concept. In other words, one does not simply build the perfect chat solution. There are too many things that change inside and outside of the technology that makes…Continue
If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand. They love the recipes, crafts and clothing ideas. But there’s so much more to it.
What is Pinterest? Think of it as an online cork board, where you have pinned photos of your favorite things. When you are online doing research and…Continue
Added by Lisa Paolino on March 18, 2015 at 12:23pm — No Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.
As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the timing could not have been better. It has nothing to do with me. My circumstance happened the way it was supposed to happen and I'm thankful for that.
The reason that the timing…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of Cards.
This quote epitomizes the struggle that car…Continue
Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments
There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in too.
So what’s going on exactly? Starting March 12, Facebook will begin to…Continue
“We tried chat and it didn’t work for us”
Added by Big Tom LaPointe on March 15, 2015 at 4:03pm — No Comments
You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is considering Website Platform B, it's natural for them to promote the benefits of their…Continue