Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Featured ADM Member Blog Posts – March 2015 Archive (32)

Here Is a Marketing Idea for April

Has Your Creative Hit A Roadblock?

  • Are you willing to take risks and have fun with your creative?
  • What can you do to make your website more engaging?
  • Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover…

Continue

Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments

Internet Marketing Tips And Tricks Anyone Can Use

Internet Marketing Tips And Tricks Anyone Can Use

There are a lot of different things that go…

Continue

Added by Jon Floyd on March 30, 2015 at 7:00am — No Comments


Influencer
Cars.com Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it!

Cars.com Employee Responds To The Internet Sales 20 Group Invite...

Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 

I don't think that AutoTrader.com and Cars.com will respond.…

Continue

Added by Sean V. Bradley on March 29, 2015 at 7:46pm — 1 Comment


Influencer
How to Keep Your Digital Marketing Organized and Vendors Held Accountable

As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over…

Continue

Added by Erika Kay Simms on March 29, 2015 at 8:59am — 2 Comments

How To Set Up Your Marketing Like A SuperHero!

How To Set Up Your Marketing Like A SuperHero!

The first thing I…

Continue

Added by Jon Floyd on March 28, 2015 at 8:00am — No Comments


Influencer
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

http://www.InternetSales20Group.com 856-546-2440

#IS20G #NewYork

Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…

Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…

Continue

Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments


Influencer
Over 254,000 Tons Of Waste Unleashed By Credit Card Processing

Over 4,000,000 Trees

Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.

Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…

Continue

Added by Virgil Stanphill on March 26, 2015 at 8:00am — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

Continue

Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments

Guerrilla Marketing For Sales People

  • You need 20 points of engagement a day if you want people to notice you.
  • Learn what kinds of messages get the best responses.
  • Follow the 3 tactics in this video and you will see results in 90 days.

Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments


Influencer
The Dealership Leaders of Today and Why I Only Hire Car Guys

I learned something very important this week. Everyone who has the automotive industry in their blood is a "car guy". It has nothing to do with your gender. In the 21st century, most gender roles are meaningless, even in our industry.

We've had the pleasure of hiring two of the best…

Continue

Added by Tyson Madliger on March 20, 2015 at 2:21pm — 5 Comments


Influencer
Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…

Continue

Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments

The Science Behind Dealer Chat

Dealer chat isn't rocket science. It's not brain surgery. It's pretty straight forward. However, there's more that goes into the development and improvement of chat than most dealers know.

It's not a static concept. In other words, one does not simply build the perfect chat solution. There are…

Continue

Added by Jeffery Sterns on March 19, 2015 at 3:55am — 5 Comments


Influencer
Pinterest – It’s Not Just For Women

If you asked a room full of women how many of them were on Pinterest, it wouldn’t be surprising to have most of them raise their hand.  They love the recipes, crafts and clothing ideas.  But there’s so much more to it. 

What is Pinterest?  Think of it as an online cork board, where you have pinned photos of…

Continue

Added by Lisa Paolino on March 18, 2015 at 12:23pm — No Comments

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into…

Continue

Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment


Influencer
Why Dealers can No Longer Afford Mediocre Marketing Practices

As I approach the completion of my first full year on the vendor side of the car business after spending the previous several years at dealerships, I can say with a certainty that the timing could not have been better. It has nothing to do with me. My circumstance happened the way it was supposed to…

Continue

Added by Subi Ghosh on March 16, 2015 at 3:38pm — 1 Comment


Influencer
Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

Continue

Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…

Continue

Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments


Influencer
Why Your Facebook Page Needs To Lose Likes

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…

Continue

Added by Willis Williams on March 16, 2015 at 5:00am — 3 Comments

Don’t nuke your live chat! 5 explosive risks

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and…

Continue

Added by Big Tom LaPointe on March 15, 2015 at 4:03pm — No Comments

Dispelling the Myths About Responsive Dealer Websites

You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…

Continue

Added by Paul Accinno on March 13, 2015 at 3:00pm — 5 Comments

Featured Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. How to Excel at Managing Change!

Posted by Garry House on January 25, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service