Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Has Your Creative Hit A Roadblock?
On this week's Think Tank Tuesday, I cover…Continue
Added by Paul Potratz on March 31, 2015 at 1:53pm — No Comments
A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them. Keep these 3 concepts in mind when asking for a customer’s phone number.
Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments
Bieser brings 25+ years of automotive sales experience to the company that invented call tracking; CallSource has tracked over one billion calls since inception
Westlake Village, Calif. – March 31, 2015 - CallSource, the U.S. leader in call management, tracking, and training, today announced its call management volume for its OEM and enterprise group…Continue
Added by Crystal Hartwell on March 31, 2015 at 8:26am — No Comments
DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers
Daytona Beach, FL – March 31, 2015 – DMEautomotive today announced that it is adding services to its long-standing relationship with the Fiat Chrysler Automobiles (FCA) MarketCenter, an online marketplace designed for Alpha…
Added by Crystal Hartwell on March 31, 2015 at 8:10am — No Comments
56% would buy more often if the dealership process was not so difficult
New research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume
New York – March 31, 2015 – Automotive sales could grow up to 24% if the retail…Continue
Added by Crystal Hartwell on March 31, 2015 at 7:28am — No Comments
Black Book, a leading provider of electronic data and insight to the automotive industry, today announced the appointment of Chris du Toit to vice president, Product Management. The announcement was made by Tom Cross, president of Black Book, and the appointment is effective immediately.
In this newly created role, du Toit has responsibility for leading product strategy and product management for all Black Book product offerings. du Toit will focus on enhancing existing products as…
Added by Black Book on March 31, 2015 at 7:03am — No Comments
There are a lot of different things that go…Continue
Added by Jon Floyd on March 30, 2015 at 7:00am — No Comments
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond.…Continue
As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of everything they're supposed to be getting from their vendor partners. This can be challenging because most vendors that we've seen over…Continue
Added by Jon Floyd on March 28, 2015 at 8:00am — No Comments
Attention Autotrader, Cars.com, Car Gurus, Edmunds, Kelley Blue Book, Autobytel, Carsdirect & TrueCar…
Car Dealers, I have worked with over 900+ dealerships and I have to tell you that one…Continue
Added by Sean V. Bradley on March 27, 2015 at 8:56pm — No Comments
Every year retailers, institutions, and small businesses use more than 254,100 TONS of paper to print non-recyclable receipts on thermal paper using a standard credit card terminal.
Considering it takes 17 trees to make 1 ton of paper, it only takes a simple calculation to realize that's 4,318,000 trees we're cutting down for paper receipts each year (254,000 x 17) - trees that could be…Continue
Added by Virgil Stanphill on March 26, 2015 at 8:00am — No Comments
Introducing the new Black Book Market Insights, a weekly report capturing the latest vehicle valuation trends straight from the auction lanes and reported as it happens by Black Book’s team of editors. The data, trends and insights delivered weekly in this report will help you make the right decisions to identify growth opportunities and maximize profit potential. This week is the second issue, covering the latest trends and data impacting the automotive industry here in late…Continue
Added by Black Book on March 26, 2015 at 7:34am — No Comments
We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…Continue
Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments
Shoppers Want More Creative Thinking in Leasing; Not Interested in Autonomous Driving
CINCINNATI, OHIO (March 24, 2015) – Swapalease.com, the nation’s largest car lease marketplace, released its latest report addressing the future of automotive trends as told by car shoppers and consumers. Swapalease.com surveyed more than 2,500 drivers and car shoppers across the U.S. to find out how they’d like to shop for cars in the future, among other car-related findings. Among the findings,…
Added by John Sternal on March 24, 2015 at 1:02pm — No Comments
Added by Paul Potratz on March 24, 2015 at 12:26pm — No Comments
Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.
The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…Continue
Added by Brian Cox on March 24, 2015 at 4:30am — No Comments
Auto dealers can realize significant benefits from computer-based processing (vs. a terminal), because the typical dealership has a least 3 departments they're getting transaction data from each day - the big 3 are sales, service and parts. Often, there are even more departments, e.g., body shop, rental, finance and/or miscellaneous (some dealers even have refreshment areas complete with coffee bars, etc. ... which of course means even more credit…Continue
Added by Virgil Stanphill on March 23, 2015 at 10:30am — No Comments
The partnership marks the second customer-wide rollout of the reports by a dealer website provider and grows the CarStory dealer network to more than 3,000 dealerships nationwide.
Austin, Texas – March 23, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and…Continue
Added by Crystal Hartwell on March 23, 2015 at 9:52am — No Comments
ALBANY, N.Y. – March 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerPeak, a leading provider of enterprise Customer Relationship Management (CRM), lead management and website solutions to auto retailers, has completed integration with Auto/Mate's Dealership Management System (DMS). Auto dealership groups using both Auto/Mate and DealerPeak…Continue
Added by Mike Esposito on March 23, 2015 at 5:53am — No Comments