Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – March 2014 Archive (63)

Winning Teams Recruit and Train



Let's Play Ball!!!

Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a…

Continue

Added by Stephanie Young on March 31, 2014 at 11:00am — No Comments

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

Continue

Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments


Influencer
Your Social Content Should Cause an Audience Reaction to Take Action

Social Media Content Creates Actions

We all love sharing and discovering social content that peeks our interests to our social networks. As we scroll through the Facebook and…

Continue

Added by Amanda Ryan on March 31, 2014 at 9:00am — 56 Comments

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

Continue

Added by J.D. Rucker on March 30, 2014 at 2:46pm — 2 Comments

Ford Ranked One World’s Most Ethical Companies in 2014

Continue

Added by Ralph Paglia on March 28, 2014 at 9:00am — No Comments


Influencer
Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most were “branding” and “marketing.” According to Johnson, people…

Continue

Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments


Influencer
What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

Continue

Added by Larry Bruce on March 27, 2014 at 5:09am — 5 Comments

The Automotive Advertising Experts Show on March 28th 2014 Will Feature An Interview With Michael Wynns Discussing The Automotive Leadership Roundtable & Awards, (ALR)

The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March…

Continue

Added by Philip Zelinger on March 26, 2014 at 4:06pm — 2 Comments


Influencer
Instagram Hits the 200 Million Mark for Active Users - Is Officially Huge

Technically, it was already pretty "huge" at 100 Million users, and then 150 Million, but to continue growing to the 200 Million mark brings it to a whole new level of enormous.

Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any time…

Continue

Added by Matthew Rogers on March 26, 2014 at 9:25am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…

Continue

Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Social Marketing Success Kit From Marketo

Our Friends at Marketo Created a "Social Marketing Success Kit"

Discover how to drive new and used car business opportunities along with growing service department revenue through various…

Continue

Added by Ralph Paglia on March 25, 2014 at 8:22pm — No Comments

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

Continue

Added by Brian Pasch on March 25, 2014 at 9:00am — 16 Comments

Rewarding the Four Percent: Delta’s New Loyalty Strategy

Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers.  In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the concept of customer centricity in reviewing Delta’s current…

Continue

Added by Mike Gorun on March 25, 2014 at 7:31am — No Comments

Winning Tips for Dealership Social Media Usage

Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.

Pick…

Continue

Added by Andre Smith on March 25, 2014 at 2:09am — 2 Comments


Influencer
Farewell to Automatically Promoting New Page Posts on Facebook

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.

Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…

Continue

Added by Erin Ryan on March 24, 2014 at 6:28am — 2 Comments

Four measures for quality leads from live chat

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

Continue

Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments


Influencer
An Oasis of Toyotas - A Bird's Eye View

A bird's eye view of Findlay Toyota Las Vegas, with the whole color line-up out on display.

Added by Matthew Rogers on March 23, 2014 at 9:55am — No Comments

Automotive Marketers versus Marketing Automotive People

There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?

I've…

Continue

Added by J.D. Rucker on March 22, 2014 at 8:30pm — 2 Comments

Featured Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service