Let's Play Ball!!!
Wikipedia defines "Teamwork [as] the capability to comprehend and recognize the diverse strengths and abilities in a group setting and then applying them to one final solution The concept has spread from the world of sports where it is well known and accepted, to business, so much so that it is in danger of being considered by some as an empty buzzword, or a… Continue
Added by Stephanie Young on March 31, 2014 at 11:00am —
By Brian Pasch (article number three in a series)
When I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending announcement. In my… Continue
Added by Brian Pasch on March 31, 2014 at 10:30am —
We all love sharing and discovering social content that peeks our interests to our social networks. As we scroll through the Facebook and… Continue
Added by Amanda Ryan on March 31, 2014 at 9:00am —
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen… Continue
Added by J.D. Rucker on March 30, 2014 at 2:46pm —
Added by Ralph Paglia on March 28, 2014 at 9:00am —
A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.
In her interview, she explained how the two words that Jobs hated most were “branding” and “marketing.” According to Johnson, people… Continue
Added by Richard Holland on March 27, 2014 at 6:30am —
Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.
The problems were… Continue
Added by Larry Bruce on March 27, 2014 at 5:09am —
The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal. Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March… Continue
Added by Philip Zelinger on March 26, 2014 at 4:06pm —
Technically, it was already pretty "huge" at 100 Million users, and then 150 Million, but to continue growing to the 200 Million mark brings it to a whole new level of enormous.
Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any time soon. Just one year ago it had 100 Million active users, and 150… Continue
Added by Matthew Rogers on March 26, 2014 at 9:25am —
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The… Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am —
Our Friends at Marketo Created a "Social Marketing Success Kit"
Discover how to drive new and used car business opportunities along with growing service department revenue through various social media channels using the tools and information accessed via the… Continue
Added by Ralph Paglia on March 25, 2014 at 8:22pm —
Added by Sean V. Bradley on March 25, 2014 at 3:58pm —
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Added by Paul Potratz on March 25, 2014 at 9:31am —
By Brian Pasch
Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies. Using cost as the justification for this new policy, Acura believes this move will… Continue
Added by Brian Pasch on March 25, 2014 at 9:00am —
Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers. In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the concept of customer centricity in reviewing Delta’s current… Continue
Added by Mike Gorun on March 25, 2014 at 7:31am —
Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.
Added by Andre Smith on March 25, 2014 at 2:09am —
In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.
Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…
Added by Erin Ryan on March 24, 2014 at 6:28am —
As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?
What about… Continue
Added by Big Tom LaPointe on March 23, 2014 at 4:31pm —
A bird's eye view of Findlay Toyota Las Vegas, with the whole color line-up out on display.
Added by Matthew Rogers on March 23, 2014 at 9:55am —
There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?
I've seen both concepts work and I've seen them both fail. The answer… Continue
Added by J.D. Rucker on March 22, 2014 at 8:30pm —