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Make Money Mondays With Sean V. Bradley "Its All Up To You & Your…
Added by Sean V. Bradley on March 25, 2013 at 9:00am — No Comments
There’s no doubt that it takes a lot of hard work and dedication to maintain your online reputation, and it may be tempting to look for ways to ease the burden. One way is to hire a company that specializes in reputation management. There are plenty of companies out there that offer seemingly quick and easy ways to improve your online ratings. Unfortunately, some of these…Continue
Added by Jim Radogna on March 24, 2013 at 6:03pm — No Comments
The social media world and offices across America were joined in laughter last week when a video by Pepsi featuring race car driver Jeff Gordon exploded all over…Continue
People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can…Continue
There’s a saying in online marketing that has been around for a while. “Content is king.”
The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in…Continue
Can a computer sell a car?
While much of the online car selling process is automated these days, the answer is still no. To successfully sell a car online, there are a few essential points that auto dealers and individual sellers need to remember. Mere hours of work, invested by a few people, can…Continue
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
Your service department charging retail rates to recondition your vehicles…Continue
The use of “big data” (the massive amount of customer information available to companies today) will become an even stronger advantage for the automotive industry. From the standpoint of competitiveness and operational effectiveness, all companies need to take big data seriously. In most industries today, a well-leveraged, data-driven strategy is used to create a…Continue
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
What’s the first thing you do when you get off a plane...or just after you’ve woken up in the morning...or in a restaurant while waiting for your partner to arrive?
Added by charles bayer on March 18, 2013 at 9:00pm — No Comments
Google+ is Google’s social media platform that was set up to rival Facebook, Twitter et al. I am sure that almost everyone has heard of it but what we find (certainly in the UK) is that people don’t quite understand where it sits.…Continue
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report.
Even so, brands seem to be investing more on other social channels, particularly Facebook,…
Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems. Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it was.These days, anytime I want an answer for something whether it’s who…Continue
Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It's not that there wasn't plenty to do, plenty see, and plenty to hear. That's always going to happen when you're at a conference/festival…Continue
Added by J.D. Rucker on March 18, 2013 at 7:00am — No Comments
The problem is that the game has changed and consumers have access to much more information and choices than ever…Continue
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…Continue
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…Continue
Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments
When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.