Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As social media demolished thoughts of being a fad and has established itself as an Industry that has not only transformed Internet Marketing as we knew it a few years ago,…Continue
The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag them or just leaving another comment in your thread.
Facebook sure has improved communication on Facebook Pages…Continue
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the…Continue
There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…Continue
Added by Mathew Koenig on March 29, 2013 at 1:35pm — No Comments
Written By: Robin Cunningham
For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute. I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…Continue
Added by Garry House on March 28, 2013 at 12:12pm — No Comments
This month we are bringing you three valuable TOAST sessions in Ontario, Canada! TOAST (Todays Online Automotive Sales Techniques) is an invaluable insight in to what is happening right now in the world of automotive online marketing and it is open for all staff members.
Where: The Four Points Sheraton, 150 Wellington Road South, London, ON…
Added by Trish Rowsell on March 28, 2013 at 10:30am — No Comments
|by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…|
On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.
Added by Paul Potratz on March 27, 2013 at 2:05pm — No Comments
Social Proof is vital in social media, and I've recently found success in implementing this idea into client strategies. Social Proof circles the idea that if your friend likes a brand or makes a purchasing decision, chances are you will, too. People trust their friends, that concept will never change. The people you are friends with on Facebook are people that you enjoy reading about and seeing updates from. So, from a business perspective, how do you get your friends of fans to see the…Continue
Added by Darrah Raneri on March 27, 2013 at 12:52pm — No Comments
In the 1954 classic text, How to Lie With Statistics, author Darrell Huff asserts that there are hundreds of ways that numbers can lie to you. Statistical interpretation is a subjective business - trends and correlation can be employed by the statistician to support pretty much any hypothesis. Graphs and charts can distort reality. Ratios and proportions can be meaningless comparisons. What we might think as…Continue
Added by Stephen Jackson on March 27, 2013 at 11:32am — No Comments
There is a crisis going on at our dealerships. And it’s called “Addendums”. This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums. You’re required to keep reading this blog. It costs you $50, but it’s required. Everyone has to pay that reads it.
Sounds pretty stupid, huh? Dealers are using addendums to generate additional profit per vehicle (likely because they are…
Here is the latest used car market report from Black Book and managing editor Ricky Beggs. As the data and market reports came steadily flowing into the Editorial team where the analysis progressed, it was prevalent as to the need for used vehicles for retail level offerings. When demand is present, prices will generally increase or at least stay stable. Although…
Added by John Sternal on March 27, 2013 at 9:09am — No Comments
I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations throughout Holland.
The company also has…Continue
I understand how important leads are, I mean I work for a company that supplies a service to dealerships that ensures quality conversations, leads and sales appointments. That’s why I decided to investigate dealership lead follow up processes across the country and to say the least, I am disappointed.
Out of the…Continue
Added by Ketty Colom on March 26, 2013 at 7:00am — No Comments
Written By: Rebecca Chernek
AutoNation USA, the #1 publicly-owned automotive retailer, opened its doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square feet. The showrooms included a café, a playroom and an aftermarket display platform.
Kiosks with computers were placed throughout the store enabling consumers to efficiently check out in-stock inventory or to submit a loan application. Customers were…Continue
Added by Garry House on March 26, 2013 at 7:00am — No Comments
Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service.
Here are 5 communication tips to make sure that you and your managers are being effective communicators and motivators.…Continue
Added by Mike Gorun on March 26, 2013 at 6:54am — No Comments
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…Continue
Added by sara callahan on March 26, 2013 at 5:24am — No Comments
With the latest round of design changes to some of the most popular social sites, this updated cheat sheet seemed like just the thing to share on ADM. Enjoy!
Added by Joe Schwartz on March 25, 2013 at 10:16am — No Comments
About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of non-traditional devices and services, according to a report by Nielsen.
Added by Ketty Colom on March 25, 2013 at 9:36am — No Comments