Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:
"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…Continue
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…
In The Beginning Was Word-of-Mouth Marketing. It is now the Alpha and the Omega.
Prior to the Industrial Revolution, word-of-mouth was king. But…Continue
Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments
By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail price, courtesy of a promotion by AutoNation Direct and eBay Motors…Continue
The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.
The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.
The package features are listed below:
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…Continue
I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…Continue
Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments
Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments
How many people come to your dealership every week? 100, 250, 500?
What do you do for them?
With today's media and technology driven world the way you…
Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments
Ed Parkinson of Contact At Once! Selected to Speak at the 12th Digital Dealer Conference
Parkinson to illustrate how car dealers can be present and available to car buyers at every moment of truth along the shopping path.
Contact At Once!, the leading provider of dealer chat software which connects online…Continue
Added by Aaron Hassen on March 28, 2012 at 6:30am — No Comments
We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.
The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords…Continue
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line, (please enter your account #) that when we actually get someone it makes us feel…Continue
This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate. If you are ever in New Jersey, I'll cook up a killer meal for you!
When I saw this label I started laughing right in the aisle. The "50% More" really was an eye catcher but how…Continue
While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not recall ever clicking on a paid listing on Google) but she had the…Continue
Added by Ralph Paglia on March 25, 2012 at 7:30am — No Comments
In my recent travels I have started to see dealerships do away without a used car manager. I am talking about dealerships that are selling between 70 and 100+ used cars per month. In fact, it seems to be a role and responsibility that a GSM or even GM have started to take…Continue