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Featured ADM Member Blog Posts – March 2012 Archive (80)

Reputation Management Sells More Cars - Dealer Marketing Magazine

Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:

"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…

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Added by Ralph Paglia on March 31, 2012 at 5:00pm — 1 Comment

Do Car Dealers Really Need To Be "Women Certified" ?

Car dealerships Are Not "Man Certified" so why be "Women Certified"?…

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Added by Todd Vowell on March 30, 2012 at 10:30am — 30 Comments

From the Trenches - You Are The Message

 

 

 

In The Beginning Was Word-of-Mouth Marketing.  It is now the Alpha and the Omega.

Prior…

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Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE

Jared Schaffer’s time surfing the web paid off in a big way last weekend. By clicking on a link for a 2012 Ford F-150, he was able to save more than $18,000 on a new car.

By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail…

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Added by Daymond Decker on March 30, 2012 at 8:30am — 9 Comments

Dealers United Negotiates 52% Off KPA SEO Packages

The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.

 

The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.

 

The package features are listed below:

 

Dealers United SEO Offer

Package Details…
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Added by Brian Pasch on March 29, 2012 at 2:00pm — 20 Comments

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…

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Added by Rob Fontano on March 28, 2012 at 2:53pm — 3 Comments

How I used Twitter for an awesome customer experience...

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social?  Recently I had an experience that fully…

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Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

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Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments

Don't Lose your Customer's Attention!

A captive audImage ience will pay you dividends if you treat them right.

How many people come to your dealership every week? 100, 250, 500?

What do you do for them?

How do you communicate to them? - and -

How can you capitalize on them?

With today's media and technology driven world the way you…

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Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments

Ed Parkinson to Speak on How to Apply Google's ZMOT Principles to Your Dealership at Every Moment of Truth

Ed Parkinson of Contact At Once! Selected to Speak at the 12th Digital Dealer Conference



Parkinson to illustrate how car dealers can be present and available to car buyers at every moment of truth along the shopping path.

Contact At Once!, the leading provider of dealer chat software which connects online…

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Added by Aaron Hassen on March 28, 2012 at 6:30am — No Comments

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Posted on March 28th, 2012 by…

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Added by Ralph Paglia on March 28, 2012 at 6:00am — 3 Comments

Amazing SEO is Worthless without Strong Keyword Research

We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.

The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords…

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Added by J.D. Rucker on March 28, 2012 at 12:34am — 3 Comments

Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.

 

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…

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Added by Glenn Pasch on March 27, 2012 at 5:30pm — 14 Comments

Did You Really Want 50% More Mustard?

This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate.  If you are ever in New Jersey, I'll cook up a killer meal for you!

 

When I saw this label I started laughing right in the aisle.…

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Added by Brian Pasch on March 27, 2012 at 3:30pm — 2 Comments

Common Social Media Mistakes Auto Dealers Should Avoid

While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.

 …

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Added by Ali Amirrezvani on March 27, 2012 at 8:49am — 2 Comments

SEO doesn't have to be Like a Box of Chocolates

Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not…

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Added by J.D. Rucker on March 25, 2012 at 9:00pm — 3 Comments

NADA Reports Record Profits for Car Dealers in 2011

NADA says Dealership profits hit record $785,855 in 2011

Average dealership profits in 2011 were the highest since the National Automobile…

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Added by Ralph Paglia on March 25, 2012 at 7:30am — No Comments

The Death of the Used Car Manager

How valuable is a used car manager for a single point dealership?

In my recent travels I have started to see dealerships do away without a used car manager.  I am talking about dealerships that are selling between 70 and 100+ used cars per month.  In fact, it seems to be…

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Added by Stan Sher on March 24, 2012 at 10:00am — 12 Comments

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