Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Three Must-Have Gadgets For The Automotive Professional
I am always on the lookout for technology that will enable my clients to be more efficient and effective in selling to and servicing their customers. I am excited to share with you three of my current favorites, which will seriously enhance the way you and your dealership engage, intrigue,…Continue
Added by Sean V. Bradley on March 26, 2012 at 7:52am — No Comments
Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not recall ever clicking on a paid listing on Google) but she had the…Continue
Turn up your speakers and click any picture below to hear all about these deals!~
| Watch Ken Beam Show-n-Tell you all about this absolutely
gorgeous 2009 Audi S5 Quattro Coupe at Douglas Infiniti
in Summit New…
Added by Ken Beam on March 25, 2012 at 7:37am — No Comments
Added by Ralph Paglia on March 25, 2012 at 7:30am — No Comments
In my recent travels I have started to see dealerships do away without a used car manager. I am talking about dealerships that are selling between 70 and 100+ used cars per month. In fact, it seems to be a role and responsibility that a GSM or even GM have started to take…Continue
Added by Joey Little on March 23, 2012 at 3:16pm — No Comments
If you’ve ever worked in retail sales, electronics or otherwise, you’ve probably seen my type walk through your store doors. The type who knows what they want, and will spend as little effort and time to get that product, before abruptly leaving. When I need to get something at an electronics store (maybe an auxiliary cable or that new video game I shouldn’t be wasting my money on), I head right for the item I need, grab it, and get out of the store as soon as I can.
Added by Will Michaelson on March 23, 2012 at 2:00pm — No Comments
R this and R that. Which one is the right R for our Dealership? If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?
Wait. I didn’t explain what I am talking about very well. Ok. ROI is referring to Return On Investment. This “Investment” can be anything. Time, Money, Parts, Labor…anything. And when we…Continue
Added by Leonard Buchholz on March 23, 2012 at 7:30am — No Comments
Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit
Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape
Added by Joey Little on March 22, 2012 at 9:28am — No Comments
If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square...you should be.
Added by Ali Amirrezvani on March 22, 2012 at 9:24am — No Comments
When it comes to education in the automotive industry, we often see a strong focus on new and used car sales. Those of us who have been in the car business for long enough realize that sales go up and down but fixed ops represents the true financial epicenter of a dealership's success.
This webinar by Kathi Kruse is an absolute winner. Set aside an hour today and learn how to be a superhero at your dealership whether you're an internet manager, a general manager, or anyone in the…Continue
Advice From a 30-Car Guy
People often ask me what is the most amount of units I sold on the showroom floor…? 33, that is the most I ever sold in one month, but I consistently…Continue
Added by Sean V. Bradley on March 21, 2012 at 8:44pm — No Comments
A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic relief:
Arizona: Every year during monsoon season dozens of drivers decide to…Continue
I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective.
I’d like to…Continue
We are closing in on the 12th Digital Dealer Conference & Exposition, April 3-5, at The Rosen Shingle Creek Resort in Orlando. Will you be there?
The last conference in Las Vegas drew more than a thousand dealers and managers from almost every state and featured 94 workshops and more than 95 exhibitors. With so much to see and do, we’ve narrowed down the must-see events at this year’s…Continue
Added by Stephen Jackson on March 21, 2012 at 11:02am — No Comments
Update: This piece about SEO components may help further this discussion.
As always SXSW in Austin is a great…Continue
After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast
Venice, CA --March 21, 2012
– Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSaleTM Certified, continues to extend its footprint across the country…
Added by Crystal Hartwell on March 21, 2012 at 5:42am — No Comments
The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.
EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…Continue
Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments
Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the signup process is accurately addressed in the marketing. There’s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It’s a completely different story when the promotion is for something random that doesn’t remotely pique your interest.
Here’s an example of a mail…Continue
Added by Mike Gorun on March 20, 2012 at 9:30am — No Comments
Added by Leonard Buchholz on March 20, 2012 at 7:30am — No Comments