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March 2012 ADM Blog Posts (158)

Reputation Management Sells More Cars - Dealer Marketing Magazine

Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:

"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…

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Added by Ralph Paglia on March 31, 2012 at 5:00pm — 1 Comment

John Quinones Joins PCG Digital Marketing To Serve West Coast Dealers

PCG Digital Marketing and PCG Consulting welcomes John Quinones to our team.  John previously worked at TK Carsites and was their top performing sales professional. John is based in Orange County California and will assist PCG meet the needs of dealers on the West Coast.

 

John…

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Added by Brian Pasch on March 30, 2012 at 11:30am — 1 Comment

Do Car Dealers Really Need To Be "Women Certified" ?

Car dealerships Are Not "Man Certified" so why be "Women Certified"?…

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Added by Todd Vowell on March 30, 2012 at 10:30am — 30 Comments

As an Automobile Dealer, Why do I need a Mobile App?

Dealerships rely heavily on traditional methods such as television commercial, print ads, promotional days that involve decorations and banners, and simple walk-ins. When this has been the norm for so long, many dealers wonder why they should look at taking their business “mobile.” In this case, mobile, doesn’t meant to put all of your vehicles on a truck and drive all over town. It means to reach customers through mobile devices. If you are a dealership, you should explore the opportunities…

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Added by Dmitriy Goroshin on March 30, 2012 at 10:23am — No Comments

From the Trenches - You Are The Message

 

 

 

In The Beginning Was Word-of-Mouth Marketing.  It is now the Alpha and the Omega.

Prior…

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Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments

Sean Stapleton | Speaker at Digital Dealer 12 | Maximizing your Most Valuable Asset | Orlando 2012

Maximizing your Most Valuable Asset

Use the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…

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Added by Joseph Little on March 30, 2012 at 9:24am — No Comments

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE

Jared Schaffer’s time surfing the web paid off in a big way last weekend. By clicking on a link for a 2012 Ford F-150, he was able to save more than $18,000 on a new car.

By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail…

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Added by Daymond Decker on March 30, 2012 at 8:30am — 9 Comments

Dealers United Negotiates 52% Off KPA SEO Packages

The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.

 

The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.

 

The package features are listed below:

 

Dealers United SEO Offer

Package Details…
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Added by Brian Pasch on March 29, 2012 at 2:00pm — 20 Comments

Apps and Automotive Technologies of the future

Apps and Automotive Technologies of the future

Microsoft and West Coast Customs know what people fantasize about, how about your dealership?

Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…

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Added by Ashley Poag on March 29, 2012 at 1:37pm — No Comments

SOCIALDEALER and CAR-MERCIAL to publish case study results on use of Video and Social Media for Automotive Dealers

SOCIALDEALER and CAR-MERCIAL will be publishing the results of their joint case study on the use of video and social media, at the upcoming Digital Dealer Conference at the Rosen Shingle Resort in Orlando.

The viral potential of using video in social media has long been seen with the success of sites like YouTube, but many businesses do not realize that in addition to using video to start conversations and engage consumers, it also has powerful SEO benefits.

The case study…

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Added by Brent Albrecht on March 29, 2012 at 11:47am — No Comments

ICEBAR Orlando Dealer Appreciation Event hosted by Edmunds.com and DealerOn

Join us at ICEBAR Orlando for a Dealer Appreciation Event hosted by Edmunds.com and DealerOn

Text: ICEBAR to 55678 and Visit the DealerOn booth #1311 at…

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Added by Ralph Paglia on March 29, 2012 at 8:30am — 1 Comment

SEO VS PPC DD11 Recap

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

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Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments

It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…

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Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments

Does your Dealership have Unclaimed Facebook Places Pages?

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:…

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Added by Adam Ross on March 28, 2012 at 2:59pm — No Comments

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…

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Added by Rob Fontano on March 28, 2012 at 2:53pm — 3 Comments

Five Social Media Questions

Thanks for taking a look at this one with me.  I am preparing this content for an upcoming website.  I know that AutomotiveDigitalMarketing.com is concentrated with Powerful Automotive Social Media Pros.  If you have the time, proof me on this one and let me hear your take.  I treasure your input; whether you agree or disagree.  Honesty is the way to distill a true winner. 

Thanks,

 

-JM-

 …

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Added by John Miller on March 28, 2012 at 2:11pm — 5 Comments

How I used Twitter for an awesome customer experience...

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social?  Recently I had an experience that fully…

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Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

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Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments

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