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Featured ADM Member Blog Posts – March 2011 Archive (43)

2012 Honda Civic Sneak-Peak Review

2012 Honda Civic Sneak-Peak Review

The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking to its original vision of a “Civic for all people,” the 2012 Civic…


Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments

5 Steps To Establishing A Corporate Blog

Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you should be blogging, I'll take the fact that you are reading this as a sign that you already know you should. Second, it won't be a technical how -to-manual of setting up and maintaining blogging software. In this post…


Added by David Johnson on March 31, 2011 at 7:30am — No Comments

Debunking A Common Dealership Myth

My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.

During those first… Continue

Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments

Digitally Electrifying Vehicle Ownership

By Neal Gorevic


This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

Fleet of electric taxis in New York City in 1890s

In 1899 and 1900,…


Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments

Google Adwords; Easier Negative Keyword Management

Duncan Parry

Easier Negative Keyword Management in AdWords

In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…


Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments

Used Car Advertising Platforms - Do Ads Matter To You?

I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.

From a dealer perspective I have a problem with…


Added by Brian Pasch on March 28, 2011 at 7:00pm — 10 Comments

Bob Burg Best Selling Author To Speak at Orlando Boot Camp

When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.

In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…


Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments

Stop With All The NOISE Already!

With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't…


Added by David Johnson on March 25, 2011 at 10:42am — No Comments

Quality Content Will Be a Challenge for's Social Relationship Manager Software

Earlier this week held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…


Added by Ryan Gerardi on March 24, 2011 at 11:44am — No Comments

10 Google Places Optimization Tips

I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.

Once I showed the dealers how easy it was to fix their profiles and setup a process…


Added by Brian Pasch on March 24, 2011 at 1:30am — 3 Comments

Automotive Advertising with Video SEO


What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test…


Added by Paul Potratz on March 23, 2011 at 11:00am — 1 Comment

Faith-Based Dealerships?


Too many dealerships seem to practice as “faith-based” businesses—not faith in a higher religious power (which might actually help!), but faith that their GM, GSMs, salespeople, marketing, etc. will work as they always have.  That they can somehow resist modern business changes from sales to processes because they have magical faith both in people who…


Added by Keith Shetterly on March 21, 2011 at 11:00am — 6 Comments

Unsung Heroes of the Auto Industry, Show Yourselves

Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local philanthropists. A world where little…


Added by CDK Global on March 18, 2011 at 11:31am — 4 Comments

Build emotional connection with your community through Twitter

Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was…


Added by Joey Little on March 16, 2011 at 12:11pm — No Comments

Social Relationship Manager Product Review by Brian Pasch Social Relationship Manager

I recently had a demonstration of’s Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review of the product.

The raw potential of SRM should advance the widespread adoption of… Continue

Added by Brian Pasch on March 15, 2011 at 6:00pm — 3 Comments

Auto Industry Social Media Site Visitor Traffic for February 2011


Added by Ralph Paglia on March 14, 2011 at 10:30pm — No Comments

Internet Battle Plan Dealer Seminar and Workshop in Kansas City

Added by Ralph Paglia on March 14, 2011 at 8:29pm — No Comments

Slick New Mobile Social Tool Called Mogwee

Ning Launches Slick New Mobile Social Tool Called Mogwee

Mogwee launched on March 1, 2011, an ambitious new…


Added by Ralph Paglia on March 14, 2011 at 4:36pm — No Comments

Does Your Software Vendor Support You?

Support.  It's not something that a good product can do without.  Ever.  The best training will not overcome the need for it.  So, with the products you have, do you get Product Support?  Do you know who to call?  And when?


I spent some time last week talking to a dealer who had installed a key, new piece of software at the dealership.  Training had been…


Added by Keith Shetterly on March 14, 2011 at 12:00pm — No Comments

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