Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
2012 Honda Civic Sneak-Peak Review
The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking…Continue
Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments
Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.
Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…Continue
Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments
Added by Ashley Corning on March 31, 2011 at 10:18am — No Comments
Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you should be blogging, I'll take the fact that you are reading this as a sign that you already know you should. Second, it won't be a technical how -to-manual of setting up and maintaining blogging software. In this post…Continue
Added by David Johnson on March 31, 2011 at 7:30am — No Comments
Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments
By Neal Gorevic
This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.
In 1899 and 1900,…
Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments
In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…Continue
Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments
A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…Continue
Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments
Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments
“There are two reasons people fail in the car business; they’re either lazy or they’re stupid.” Those were the words of wisdom and inspiration I was given in a letter by my mom's second husband, Phil when I first got into the business. He was in his fifth decade in the industry, a dealer principal/owner on the East Coast. I was a green-pea in the Pacific Northwest. No pressure, if I fail, I’m either lazy or stupid. I guess of the two, stupid would…Continue
Added by Brad Alexander on March 28, 2011 at 9:32pm — No Comments
Integrated Social Media Marketing for Car Dealers
From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…
Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments
I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.
From a dealer perspective I have a problem with…
When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.
In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…
Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments
Hi ADM members:
Only 21 days left until the Digital Dealer Workshops.. 22 until the 10th Digital Dealer Conference & Exposition!
We have some great stuff lined up for this year's event. I've mentioned the SCVNGR promotion. We have some really cool prizes! The grand prize is an Apple MacBook Air (courtesy of…
Added by Arnold Tijerina on March 28, 2011 at 12:53pm — No Comments
Is Chysler's Los Angeles store owned or part-owned by Chrysler?
Added by Keith Shetterly on March 28, 2011 at 12:09pm — No Comments
CLIFTON PARK, N.Y. – March 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has successfully integrated its dealership management system, Automotive Management Productivity Suite (AMPS), with GM Service Workbench. The integration allows GM dealership service personnel to access customer and vehicle information, write…Continue
Added by Holly Forsberg on March 28, 2011 at 10:59am — No Comments
Piscataway, NJ, March 28, 2011 –DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, announced today that company Executive Director Ed Louis will speak at the 2011 NADA IT Committee Meeting, March 29, 2011, in McLean, VA. Louis’ presentation will highlight one of the most powerful marketing breakthroughs of modern technology; marketing tools…Continue
Added by sara callahan on March 28, 2011 at 10:07am — No Comments