(March 2009) Summary: In recent months, auto sales and auto production have been stunningly slow. Sales are substantially below the long-term sustainable rate and production has slowed in reaction to slower sales and a pile-up of excess inventories. However, both sales and production have either already bottomed or are extremely close to the bottom. In…Continue
Added by Ralph Paglia on March 30, 2009 at 6:30pm —
The annual meeting of the best minds in Automotive Search Engine Optimization took place on March 24th and 25th in Washington DC.
Some of the topics covered were:
- Localized dealership website optimization
- Website Analytic Packages - Pros and Cons of Different Offerings
- Major Errors in SEM Campaigns with real life examples
- How to smoke competitors out of the Search Engine Results Pages
- How to generate… Continue
Added by Paul Rushing on March 30, 2009 at 2:00pm —
WASHINGTON (Reuters) -- General Motors CEO Rick Wagoner will resign under pressure from the Obama administration as the government prepares to announce Monday a second bailout for the company and Chrysler LLC.
Wagoner, a career GM executive and CEO since 2000, is stepping down as the top U.S. automaker… Continue
Added by Ralph Paglia on March 29, 2009 at 10:00pm —
SYRACUSE, NY - PowerSports Xpress Management today announced the addition of a Parts and Service module to their VehicleXpress Dealer Management System, further enhancing it’s already feature-packed interface.
The parts and service module adds the ability to track all parts inventories and service requests within a dealership at all locations. Service or warranty requests can be entered into the system, technicians and work bays selected, time allotted and service codes… Continue
Added by VehicleXpress on March 24, 2009 at 12:30pm —
Some think your crazy to go in to work on your day off. Sometimes you may be right. I love spending time with my family as much or more than the next guy. But the fact is sometimes it needs to be done. We had a great family day yesterday and I only went in for about 6 hours with a plan. I wanted to check on the deals in finance, answer some emails, follow up with some hot prospects, post some Craig's list adds, and set a couple appointments for this… Continue
Yesterday was one of those days that give you a lift. I went in to work set up with 3 appointment for the day. None of those were able to make it in. (Go figure) But I made it in with a positive attitude first thing in the morning and it all worked out. I received two calls that became new appointments who showed and left happy in new vehicles. Luck? Attitude! I new I was going to have a good day it just didn't come from where I thought it would. A… Continue
Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at a steady rate... The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009, and search queries averaging five to more than eight words have increased 9%,… Continue
What? Who are these people making false claims to our customers. This is a rallying cry to everyone in our industry. Let’s get off our asses and show the independent guys what we are made of. The new car dealership does it far better than any independent shop can ever claim. Let’s start by comparing the shops…
• Your dealership has the highest skilled and trained technicians.
Consumers have a 45% higher recall of toll-free, vanity 800 telephone numbers than they do of many car dealer website addresses, and those that do remember web URLs often go on to research a dealer’s competition, finds a recent…Continue
Added by Ralph Paglia on March 16, 2009 at 12:57am —
At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads,… Continue
Added by Ralph Paglia on March 14, 2009 at 4:03pm —
"If you want a thing badly enough to go out and fight for it, to work day and night for it, to give up your time, your peace and your sleep for it...if all that you dream and scheme is about it, and life seems useless and worthless without it...if you gladly sweat for it and fret for it and plan for it and lose all your terror of the opposition for… Continue
Added by Chris Hanson on March 5, 2009 at 8:41pm —
New newest addition to the KBB family…If you are currently a showcase customer, your dealership and a Google map link will appear in the buyer connect section in the advertising territory that your dealership owns!
Example: If you are in Tulsa Oklahoma and you book out a Toyota, Honda, Ford, Lincoln my friends in Bartlesville Oklahoma will appear on the top on the list even though they are 50+ miles away. Pretty… Continue
Added by Ron Harber on March 4, 2009 at 7:56am —
Some of you may be aware that I was one of the "Charter Subscribers" to the first public access Internet Service Provider in 1986... CompuServe. Well, today i get to claim being the first ADM Professional posting an online Forum Discussion while at crusing altitude aboard a commercial flight. Yup, I happened to get on what is… Continue
Welcome to Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.