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Featured ADM Member Blog Posts – March 2009 Archive (21)

Rising Car Sales - Economic Commentary: Bright Prospects for a Steep Auto Sector Recovery

(March 2009) Summary: In recent months, auto sales and auto production have been stunningly slow. Sales are substantially below the long-term sustainable rate and production has slowed in reaction to slower sales and a pile-up of excess inventories. However, both sales and production have either already bottomed or are extremely close to the bottom. In… Continue

Added by Ralph Paglia on March 30, 2009 at 6:30pm — No Comments

Automotive SEO Conference Wrap Up

The annual meeting of the best minds in Automotive Search Engine Optimization took place on March 24th and 25th in Washington DC.

Some of the topics covered were:

- Localized dealership website optimization

- Website Analytic Packages - Pros and Cons of Different Offerings

- Major Errors in SEM Campaigns with real life examples

- How to smoke competitors out of the Search Engine Results Pages

- How to generate… Continue

Added by Paul Rushing on March 30, 2009 at 2:00pm — No Comments

AUTO INDUSTRY BAILOUT: Rick Wagoner to quit GM under U.S. pressure as 2nd bailout nears

WASHINGTON (Reuters) -- General Motors CEO Rick Wagoner will resign under pressure from the Obama administration as the government prepares to announce Monday a second bailout for the company and Chrysler LLC.

Wagoner, a career GM executive and CEO since 2000, is stepping down as the top U.S. automaker… Continue

Added by Ralph Paglia on March 29, 2009 at 10:00pm — No Comments

PowerSports Xpress Management Announces Parts & Service Upgrade to VehicleXpress DMS!

SYRACUSE, NY - PowerSports Xpress Management today announced the addition of a Parts and Service module to their VehicleXpress Dealer Management System, further enhancing it’s already feature-packed interface.

The parts and service module adds the ability to track all parts inventories and service requests within a dealership at all locations. Service or warranty requests can be entered into the system, technicians and work bays selected, time allotted and service codes… Continue

Added by VehicleXpress on March 24, 2009 at 12:30pm — No Comments

Why do you go in on your day off??

Some think your crazy to go in to work on your day off. Sometimes you may be right. I love spending time with my family as much or more than the next guy. But the fact is sometimes it needs to be done. We had a great family day yesterday and I only went in for about 6 hours with a plan. I wanted to check on the deals in finance, answer some emails, follow up with some hot prospects, post some Craig's list adds, and set a couple appointments for this… Continue

Added by Bryan Long on March 23, 2009 at 11:15pm — 2 Comments

Yesterday was one of those days that give you a lift. I went in to work set up with 3 appointment for the day. None of those were able to make it in. (Go figure) But I made it in with a positive atti…

Yesterday was one of those days that give you a lift. I went in to work set up with 3 appointment for the day. None of those were able to make it in. (Go figure) But I made it in with a positive attitude first thing in the morning and it all worked out. I received two calls that became new appointments who showed and left happy in new vehicles. Luck? Attitude! I new I was going to have a good day it just didn't come from where I thought it would. A… Continue

Added by Bryan Long on March 22, 2009 at 8:14pm — 5 Comments

Google, Yahoo!, MSN Search Queries Using Multiple Keywords Continue to Rise

Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at a steady rate... The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009, and search queries averaging five to more than eight words have increased 9%,… Continue

Added by Ralph Paglia on March 21, 2009 at 3:30pm — 1 Comment

The Networks are Stealing Our Customers

The independents do it better?

What? Who are these people making false claims to our customers. This is a rallying cry to everyone in our industry. Let’s get off our asses and show the independent guys what we are made of. The new car dealership does it far better than any independent shop can ever claim. Let’s start by comparing the shops…

• Your dealership has the highest skilled and trained technicians.


Added by Steven Shaw on March 21, 2009 at 1:30pm — 2 Comments

Ford Grows Marketshare, GM and Chrysler Left Behind, Shrinking in Ford's Rearview Mirror!

Ford's Strategy to Build Brands, Discount Less Pays off As Ford Takes Market Share Away from GM and Chrysler By Jean Halliday

DETROIT ( -- Suddenly, the wind is at Ford's back. Maybe it's the rising quality of its cars. Maybe it's the halo surrounding Ford… Continue

Added by Ralph Paglia on March 16, 2009 at 10:30am — No Comments

Vanity Phone Number Advertising is More Memorable to Car Buyers than URLs Listed in Offline Advertising

Consumers have a 45% higher recall of toll-free, vanity 800 telephone numbers than they do of many car dealer website addresses, and those that do remember web URLs often go on to research a dealer’s competition, finds a recent… Continue

Added by Ralph Paglia on March 16, 2009 at 12:57am — No Comments

Dealer Used Car Sales Rise - The Only Good News in the Car Business... Lately.

Search high and low through statistics about U.S. auto sales and you'll find practically nothing to brag about these days. But one silver lining does emerge: sales of "certified pre-owned" vehicles.

Even through the industry's darkest days, sales of certified pre-owned units for most automakers selling in the… Continue

Added by Ralph Paglia on March 14, 2009 at 4:15pm — No Comments

Professional Mentoring: Why Do We Share Knowledge, Wisdom, Lessons Learned and Best Practices with other Automotive Professionals?

Here's a question for you... Why do so many automotive professionals share highly valuable information, knowledge, contacts, documents, spreadsheets, presentations of various types, videos,… Continue

Added by Ralph Paglia on March 14, 2009 at 4:04pm — 1 Comment

Google to Deploy Behavioral Targeting for Website Display Advertising with Placements across Largest Advertising Network

At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads,… Continue

Added by Ralph Paglia on March 14, 2009 at 4:03pm — No Comments

It's 2009, wake up people, do you really want to sell cars....

Just a little Rant on my behalf...

Ok, perhaps I was taught different when working in the dealerships, but over the past week I have been Mystery Shopping potential clients for my company (unashamed plug )

Here's what I found. I tested 20 dealerships across the country. I asked for prices on 09 models if they had any left, so I could get better… Continue

Added by Paul Jones on March 11, 2009 at 8:28am — No Comments

If you want a thing badly enough..

"CAN" - Dick and Rick Hoyt. Check out:

"If you want a thing badly enough to go out and fight for it, to work day and night for it, to give up your time, your peace and your sleep for it...if all that you dream and scheme is about it, and life seems useless and worthless without it...if you gladly sweat for it and fret for it and plan for it and lose all your terror of the opposition for… Continue

Added by Chris Hanson on March 5, 2009 at 8:41pm — No Comments

Sanderson Ford Lincoln Mercury Volvo of Glendale, Arizona uses Digital Marketing Strategies for Success

When you’re an auto dealership in the number 5 market in the country, there’s no time to take things slow. You’ve got to stay focused, stay energized and stay informed.

That’s what’s happening in the Internet department at Sanderson Ford in Glendale, Ariz., a suburb of Phoenix. There are 11 other dealerships in the Phoenix metro area, and four of… Continue

Added by Ralph Paglia on March 5, 2009 at 11:30am — 1 Comment

Kelley Blue Book has gone mobile

New newest addition to the KBB family…If you are currently a showcase customer, your dealership and a Google map link will appear in the buyer connect section in the advertising territory that your dealership owns!

Example: If you are in Tulsa Oklahoma and you book out a Toyota, Honda, Ford, Lincoln my friends in Bartlesville Oklahoma will appear on the top on the list even though they are 50+ miles away. Pretty… Continue

Added by Ron Harber on March 4, 2009 at 7:56am — No Comments

WHAT? Harkins Divorces ATcon...

...and gets the management team in the settlement!

Lee Harkins and a part of his executive team at ATcon decided it was time to move. They have formed a new professional performance enhancement coaching firm called M5™ Management Services, Inc.

M5™ Management Services, Inc., specializes in advancing fixed operations of auto dealerships around the world. The M5™ team is made up of Lee… Continue

Added by Steven Shaw on March 3, 2009 at 10:28am — No Comments

Southwest In-Flight Internet Access - This Article is Being Published from 34,000 feet above the Sierra Nevada Mountains!

Some of you may be aware that I was one of the "Charter Subscribers" to the first public access Internet Service Provider in 1986... CompuServe. Well, today i get to claim being the first ADM Professional posting an online Forum Discussion while at crusing altitude aboard a commercial flight. Yup, I happened to get on what is… Continue

Added by Ralph Paglia on March 3, 2009 at 7:30am — 4 Comments

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