Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.
One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.
There seems to be a common understanding that newspapers, radio and TV don't bring customers in…Continue
Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments
Choice of site layout from numerous predefined layouts
Added by Ralph Paglia on January 21, 2008 at 7:18pm — No Comments
There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC
By Ralph Paglia
In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…Continue
Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments
One of the best jokes I have read in a long time....be sure to share it with your colleagues - especially you rural dealers/sc's.
A farmer went to town to buy a…Continue
Added by Clint 'Bam Bam' Stevens on January 19, 2008 at 9:50am — No Comments
Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ
Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298
In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…Continue
Added by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments
(From my blog at www.NADAmeeting.com)
While writing my last entry, it made me wonder what dealers think…Continue
Added by Betsy Nanson on January 17, 2008 at 2:59pm — No Comments
I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.
By Ralph Paglia
Think of it this way: If you advertise on the radio,…
Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments
I live in
Northern NJleft home few days ago Wednesday to go on a quick business trip, quick 48 hours
temp -5 Celsius or as we say it is only 15 Fahrenheit
Got to Tel Aviv Israel work till Friday…Continue
Added by moti kahana on January 16, 2008 at 4:16am — No Comments
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments
Honda Interactive Network (iN) White Paper:
Best Practices for Dealership Email Campaigns
We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…Continue
Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments
By Ralph Paglia
Since starting in my new role at ADP Dealer Services I have been contacted by numerous people who worked with me prior to my retail position as…Continue
Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments
I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."
Is this who we are, can we learn how to be one, and why?…Continue
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments
Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments
"Putting all the Pieces Together"
Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.
The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…Continue
Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments
Added by Tanesha White on January 10, 2008 at 5:55am — No Comments
We are always looking for people to photograph cars for us. When we get an applicant, I send them instructions with some sample shots to duplicate using their own camera and car. This does two things for me. It shows me if they can follow directions and hold a camera straight. The samples are like these.
Well after this applicants pictures, I realized that…Continue
Google's local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs on alert.
ReachLocal, a provider of local…Continue
Added by Jamie Adams on January 8, 2008 at 11:15pm — No Comments
Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments