Automotive Digital Marketing

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All ADM Member Blog Posts (13,472)


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Best Digital Marketing Strategies for Sales Businesses

No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the marketing correctly. Marketing, alongside the valuable product or service, is the key to any successful business. The thing is that, no matter how high the quality of your service or product is if…

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Added by Steven Clarke on March 31, 2020 at 4:09am — No Comments

Social Distancing in the World of Social Media

Ah, broadcasts. Delivered to you across the nation.

Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as…

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Added by Jim Flint on March 27, 2020 at 8:27am — No Comments

Knowing Your Customer vs. Looking for the Sale

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?

 

Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…

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Added by Courtney Evans on March 27, 2020 at 7:03am — No Comments

Marketing Is Good For Society

Good marketing helps people during times of need. #localsearchgroup #marketing…

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Added by Jim Flint on March 26, 2020 at 10:40am — No Comments

Protect Your Reputation with IT Best Practices

59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.

Added by Erik Nachbahr, CISSP on March 25, 2020 at 2:49pm — No Comments

How The F&I Industry Can Help Dealers & Lenders During COVID-19

F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts. 

Dealers and lenders continue to face great challenges as the nation continues to try to contain the COVID-19 outbreak. Here are several ways Protective is trying to help:…

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Added by John Sternal on March 24, 2020 at 1:53pm — No Comments

Auto Lease Prices Drop On Several Mid-Size Cars And SUVs In March

Automotive Manufacturers Offer Aggressive Lease Deals on Many Vehicles Amidst Sales Slump in Response to COVID-19

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March.  Several brands offered significant discounts on mid-size cars and SUVs, likely a result of falling sales due to COVID-19. OEM’s are offering aggressive deals on lease payments to attract shoppers and potential…

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Added by John Sternal on March 24, 2020 at 12:34pm — No Comments

321 Ignition Announces Free Scripts & Templates to Help Dealers Cars Online During the Coronavirus

As the Novel Coronavirus continues to spread and reports of hand sanitizer and toilet paper shortages increases, our team wanted to do something to help support car dealerships that have recently shut down their showrooms.

After many discussions with clients & partners, the team created materials for dealerships that don't have the internal marketing staff or resources to update their website and enhance their customer communications.

Free…

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Added by John Sternal on March 23, 2020 at 8:13am — No Comments

Get Over Detours

As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing.

Added by Jim Flint on March 20, 2020 at 9:52am — No Comments

Optimize Your Dealer Website's Title Tags For Better SEO Results

How to Optimise a Title Tag for SEO

Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?…

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Added by Ralph Paglia on March 19, 2020 at 1:30pm — No Comments

Lease Credit Approval Rates Rise To 72.3% Entering March

Online Credit Applications Increase as Shoppers Seek Alternative Means of Vehicle Acquisition

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.3% approval rate in February, an increase from the January rate of 70%. The desire to have more flexibility in a lease has continued to be a primary driver for more people to seek vehicle leases with shorter terms that they can afford on secondary markets such as…

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Added by John Sternal on March 19, 2020 at 11:30am — No Comments

9 Tips to Mitigate the Impact of COVID-19 in Your Service Department

The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.

The following are a…

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Added by Dan Beres on March 19, 2020 at 7:30am — No Comments

Book your Car Rental in Dubai

Amexcarsuae.com self-drive Car Rental in Dubai provides you the autonomy and privacy you desire with the convenience of driving at your own pace. We provide classic services to our clients at discounted prices and the best offers made only for you!…

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Added by Amex Cars on March 19, 2020 at 5:21am — No Comments

FaceBus, GoogleGo, Amabot, iDrive and UberBeeps... What's Next?

Can you imagine if Amazon decided to sell cars? If Apple went automotive? Or if Google created a car? Just what would these…

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Added by Ralph Paglia on March 17, 2020 at 6:30pm — No Comments

Car Dealers Should Use CoronaVirus Situation To Establish Community Leadership

I’m sure you and your team realize that we’re living through an unprecedented situation right now... How can anyone be so distracted with Corona Virus matters and still be shopping for a…

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Added by Ralph Paglia on March 17, 2020 at 2:00am — No Comments

Car Maintenance Checklist for Road Trips

As summer approaches, it's natural for many Americans to think about one thing: travel. Of course, every road trip requires planning, but the most important aspect of travel is the ability to travel safely and efficiently.

Your vehicle plays a major role in the comfort and quality of your travel, and that's why, if you're planning a trip,…

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Added by Jessie Carolyn on March 16, 2020 at 12:30am — No Comments

Is Your Delivery Process Sabotaging the Customer Experience?

Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.

 

In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…

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Added by Doug Van Sach on March 12, 2020 at 11:34pm — No Comments

3 Reasons Why Direct Mail Still Matters

In our digital world, it can be easy to discredit direct mail – but that’s a mistake.

 

According to the Direct Marketing Association, direct mail has…

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Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments

Protective Asset Protection Produces Automotive Industry's First In-Depth Annual Report On F&I Product Trends and Outlook

Annual Report Shows How Dealers Are Selling F&I; Challenges & Opportunities In 2020

Protective Asset Protection, a provider of F&I programs and services today announced the release of its first annual F&I Trends Report, an in-depth look at the trends shaping F&I…

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Added by John Sternal on March 11, 2020 at 7:20am — No Comments

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