Automotive Digital Marketing

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All ADM Member Blog Posts (13,869)

Getting More Out of New-Car Leads

How You Acquire, Manage New-Car Leads Determines the Sales Results

Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Chrysler Plans Further Cuts in Fleet Sales

From the auto rental news: "Chrysler LLC expects its domestic market share to fall in 2008 as it pares sales to rental-car companies to focus on selling vehicles to consumers Bloomberg News reports. Chrysler had 12.9 percent of U.S. auto sales in 2007, according to Autodata Corp. That ranked it No. 4 in the United States, trailing General Motors Corp., Toyota Motor Corp. and Ford Motor Co. Cutting discounted sales to business customers such as… Continue

Added by moti kahana on January 24, 2008 at 4:52pm — 3 Comments

Process Matters - How You Manage the Transaction Drives the Sale

Process Matters How You Manage the Transaction Drives the Sale

While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…

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Added by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments

Guidance for New Internet Sales Managers

Just Promoted to Internet Manager? What to Do First!

By David Kain

Congratulations to the new group of internet managers out there! You are embarking on an exciting adventure that will allow you to increase your income by serving the fastest-growing segment of the automotive marketplace. Hopefully, you are excited about the…

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Added by Ralph Paglia on January 24, 2008 at 4:00pm — 1 Comment

You Can’t Close What You Can't Manage

Setting the Lead Limit You Can’t Close What You Can't Manage

Cars.com Interview with Steve Stauning

Steve Stauning Steve Stauning

Asbury Automotive Group …

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Added by Ralph Paglia on January 24, 2008 at 3:00pm — 2 Comments

Priced To Sell - Setting a Pricing Policy Allows You to Quickly, Consistently Manage Leads

Price to Sell Setting a Pricing Policy Allows You to Quickly, Consistently Manage Quote Requests

Click for bio Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…

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Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments

AskPatty.com Blog Widget Get it for Women Visiting your Website

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Added by Jody DeVere on January 22, 2008 at 6:07pm — No Comments

Brian Hoecht Recommends Attending These Digital Marketing Events to Improve Your Dealership's Sales and Profit Results

Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in…

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Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments

ADP Dynamic Website Premier Package Contents

Choice of site layout from numerous predefined layouts

Splash…

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Added by Ralph Paglia on January 21, 2008 at 7:18pm — No Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

Joke duJour - Car/Cow Sale



One of the best jokes I have read in a long time....be sure to share it with your colleagues - especially you rural dealers/sc's.

Car/Cow Sale

A farmer went to town to buy a…

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Added by Clint 'Bam Bam' Stevens on January 19, 2008 at 9:50am — No Comments

REPRINT - Ralph Paglia; e-Business Director, Courtesy Chevrolet (March, 2007 Issue)

Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ

Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298

In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…

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Added by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments

SEM and the Car Business (a.k.a. Beast and the Beast)

(From my blog at www.NADAmeeting.com)

While writing my last entry, it made me wonder what dealers think…

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Added by Betsy Nanson on January 17, 2008 at 2:59pm — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph…

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Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

Lucky people believe in God an work 9 to 5

I live in

Northern NJ

left home few days ago Wednesday to go on a quick business trip, quick 48 hours

temp -5 Celsius or as we say it is only 15 Fahrenheit

Got to Tel Aviv Israel work till Friday…

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Added by moti kahana on January 16, 2008 at 4:16am — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

Best Practices for Dealership Email Campaigns

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

 

Forward

We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…

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Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

Is Enterpreneur a profession or personality.?

I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."

Is this who we are, can we learn how to be one, and why?…

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Added by moti kahana on January 14, 2008 at 4:36pm — 3 Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html



When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…

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Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

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