Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…Continue
Added by Todd Smith on February 26, 2019 at 7:30am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
With today’s transformation from a dealership-centric focus to one that is…Continue
Added by Ujj Nath on February 22, 2019 at 7:00am — No Comments
This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…Continue
Added by Todd Smith on February 20, 2019 at 7:30am — No Comments
Have you ever looked at car wallpapers on the internet and admired just how great many of them look? If you are just starting to take pictures of cars, you may be wondering why your shots don’t look as good. Well to help you out, we will look at ten tips that should definitely improve your…Continue
Added by Amelia Grant on February 20, 2019 at 6:30am — No Comments
It has long been understood that in today's world a corporate blog is an integral part of the company's presentation on the Internet. But does the blog justify the hopes that were placed on it?…Continue
Added by Evan Murray on February 19, 2019 at 9:00pm — No Comments
Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil…Continue
Added by jon nigbor on February 18, 2019 at 10:30am — No Comments
There are many options available when it comes to selling your car. Even if your car doesn’t run anymore or is wrecked, you can still get rid of it. As a matter of fact, it is now easier than ever to sell your used car or truck thanks to the power of the Internet. We will look at…Continue
Added by Amelia Grant on February 18, 2019 at 12:22am — No Comments
We are building the world’s most trusted and transparent automotive marketplace. We make it easy to find great deals from top-rated dealers and provide the guidance consumers need to make a more informed purchase. We also help dealers and private sellers quickly and easily market their vehicles and connect with ready-to-buy…Continue
Added by Michael Dearing on February 17, 2019 at 3:10am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…Continue
Added by Jim Flint on February 15, 2019 at 6:30am — No Comments
Just like in any other industry today, customer service and experience are key to success in the automotive industry.
Modern technology is changing our lives, our workplace, the…
Added by Vladimir Zivanovic on February 14, 2019 at 3:00am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments
Car leasing is now the popular way of financing your new car. According to Experian, over 30% of all new cars are now leased rather than being purchased. There are a lot of nice perks when you choose to lease, you can drive a much nicer car than you could otherwise afford and you…Continue
Added by Amelia Grant on February 13, 2019 at 1:17am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…Continue
Added by Chris Miller on February 12, 2019 at 7:36am — No Comments
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
Las Vegas, Nevada – Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and…Continue
Added by Ralph Paglia on February 10, 2019 at 11:00am — No Comments
The process of purchasing a phone system is not to be taken lightly. Phone calls into dealerships outnumber Internet leads by four to one, and many studies show that dealers are not able to handle both the volume and routing of incoming calls in a way that meets customer…Continue
Added by Erik Nachbahr, CISSP on February 7, 2019 at 7:30am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue