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Featured ADM Member Blog Posts – February 2018 Archive (58)

Price-Based Sales Aren’t as Important as You Think

People are paying more for cars than they ever have. 

Edmunds, a leading car information and shopping platform released data that spells out year-over-year increases in the average car sale price.

From December 2016 to December 2017, the average…

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Added by CPI Results on February 28, 2018 at 11:00am — No Comments

Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer…

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Added by Chris Miller on February 28, 2018 at 6:45am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.

 

To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start with…
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Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

Chips and Cracks: 3 Safety Reasons to Replace Your Windshield Right Away

Maybe the rock that hit your windshield wasn’t all that big and left a chip about the size of a pen point. Then again, maybe a slingshot-ammo rock winged off that dump truck in front of you, leaving a zigzag crack. Although you might not…

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Added by Lizzie Weakley on February 27, 2018 at 9:00pm — No Comments

Carl Sewell: Creating Customers for Life

There are many stories of successful business leaders and dealerships using Carl Sewell's philosophies as their bible and giving copies of his best-selling book to all their staff.…

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Added by CPI Results on February 27, 2018 at 3:02pm — No Comments

Service Department Coaching is a Top-Down Process

The service department used to have red-hot sales and top CSI in the zone. 

But lately it has plateaued, maybe even started…

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Added by CPI Results on February 27, 2018 at 9:32am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…

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Added by Steve White on February 27, 2018 at 6:39am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…

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Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

Hyundai's Genesis Scores Victory in Consumer Reports Ranking

Genesis Schools The Class In Consumer Reports Annual Ranking Of Automotive Brands for 2018…

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Added by Ralph Paglia on February 26, 2018 at 3:30pm — No Comments

Earn Loyalty with a Sales to Service Handoff

Imagine you have a major appliance like a washing machine that’s stopped working. 

It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture talking with the sales associate about a new one. You tell them what’s wrong with your current…

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Added by CPI Results on February 26, 2018 at 10:30am — No Comments

Variable Pay Plans: Motivators or Impediments?

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Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments

Is Your OEM Trailing in CSI Survey Rankings?

Every spring, J.D. Power ranks manufacturers based on dealership customer service index survey scores. 

These scores are indicative of the service customers receive in the dealership. While it doesn’t paint a complete picture, it certainly gives a good glimpse into the values each manufacturer…

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Added by CPI Results on February 25, 2018 at 11:30am — No Comments

The ‘Bait and Switch’ Kills the Sale

Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. 

Finally, after weeks, you find it. It’s right there, available at the click of your mouse. You add it to your cart,…

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Added by CPI Results on February 24, 2018 at 12:00pm — No Comments

4 Ways a Car Can Receive a Salvage Title

Imagine browsing through a online car auction site and suddenly your eyes land on a couple of cars in mint condition. But then you see the word ‘salvage.’

You may be wondering what a salvage title on these salvage cars for sale is all about, in case you don’t already know it. An…

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Added by Mark Drouser on February 24, 2018 at 3:30am — No Comments

Where Are All the Women in Automotive?

In the automotive sector, there’s a workforce disparity. 

Look across all aspects of the industry – manufacturing, OEMs, and…

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Added by CPI Results on February 23, 2018 at 1:25pm — No Comments

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or…

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Added by sara callahan on February 23, 2018 at 6:00am — No Comments

NADA Convention is in Las Vegas Starting March 22

NADA is the world’s largest international convention of franchised new-vehicle dealers. These dealers gather together to share ideas and learn about new innovations within the automotive industry. Through NADA, dealers have the opportunity to meet major automakers,…

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Added by Ralph Paglia on February 21, 2018 at 4:30pm — No Comments

An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic.

CPI scratched the surface in a previous article, …

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Added by CPI Results on February 21, 2018 at 11:30am — No Comments

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer.

She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing…

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Added by Anne Fleming on February 21, 2018 at 9:00am — No Comments

Why Dealers Should Embrace Digital Retailing

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’…

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Added by Bill Wittenmyer on February 21, 2018 at 6:00am — No Comments

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