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February 2018 ADM Blog Posts (94)

Key Tips for Financing a Second Vehicle

Getting a second vehicle could strain your finances if you don’t plan ahead. Buyers who aren’t careful might end up with overwhelming monthly payments and skyrocketing insurance premiums. Here are a few simple tips that you can use to make this process affordable and stress-free.



Double-Check Your Current…

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Added by Dixie Somers on February 28, 2018 at 1:00pm — No Comments

Price-Based Sales Aren’t as Important as You Think

People are paying more for cars than they ever have. 

Edmunds, a leading car information and shopping platform released data that spells out year-over-year increases in the average car sale price.

From December 2016 to December 2017, the average…

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Added by CPI Results on February 28, 2018 at 11:00am — No Comments

Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and that brings the risk to personal safety to a…

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Added by Chris Miller on February 28, 2018 at 6:45am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.

 

To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start with what you sell…your inventory.  Next sell them on your…
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Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments


Agency
Safe Driving With Tirebuyer Coupons

Is There Such Thing As Second Hand Car Tires?

Although every driver on the road would like to be riding on brand new tires with fresh tread, there are sometimes in life (aka when totally broke) when one must opt for the second best option: used tires. If your funds are operating low, there are often some good used ones on the market that can suffice until you can afford better ones for your car. By "used" I don't mean the worn out tires which have run for thousands of…

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Added by Stephen Denos on February 28, 2018 at 3:16am — No Comments

What are Truetrac Diffs and How to Get One?

Wheels work on the basis of torque. Truetrac diffs take into the usage of a duly patented design of parallel-axis planetary helix gears. These gears contribute a lot in providing quiet as well as automatic splitting of torque. Slip differential is completed in a limited manner under normal conditions thus relocating the torque to the wheel with enhanced traction ability when ground conditions…

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Added by David Fenton on February 27, 2018 at 9:00pm — No Comments

Carl Sewell: Creating Customers for Life

There are many stories of successful business leaders and dealerships using Carl Sewell's philosophies as their bible and giving copies of his best-selling book to all their staff.…

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Added by CPI Results on February 27, 2018 at 3:02pm — No Comments

Spring Time Auction Sales Performing Well

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on February 27, 2018 at 11:19am — No Comments

Service Department Coaching is a Top-Down Process

The service department used to have red-hot sales and top CSI in the zone. 

But lately it has plateaued, maybe even started…

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Added by CPI Results on February 27, 2018 at 9:32am — No Comments


Dealer
Top Design Mistakes Killing Your Conversion Rates

It appears you did everything to ensure that your conversion rates would go upwards.

You produced an inviting landing page.

Load it with premium content.

Still, the conversion rates didn’t improve.

Did you ever ask yourself that it could be a layout mistake that makes your visitors leave without

converting?

It’s frustrating when you strive and utilize the optimization techniques. However, inadequate style stops you

from improving results.

In the pursuit to…

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Added by Julia Sanderson on February 27, 2018 at 8:20am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the…

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Added by Steve White on February 27, 2018 at 6:39am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.

Author and thought-leader…

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Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

Hyundai's Genesis Scores Victory in Consumer Reports Ranking

Genesis Schools The Class In Consumer Reports Annual Ranking Of Automotive Brands for 2018…

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Added by Ralph Paglia on February 26, 2018 at 3:30pm — No Comments

Take The Edge Off Winter With A New Lincoln

Even for those who love driving, January and February are difficult months. With the roads covered in slush and sand and unpredictable blizzards blowing in off the Great Lakes, winter in southern Ontario is not a time most people enjoy being behind the wheel of a car. But this is also why winter can…

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Added by Kenneth Garcia on February 26, 2018 at 11:32am — No Comments

Earn Loyalty with a Sales to Service Handoff

Imagine you have a major appliance like a washing machine that’s stopped working. 

It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture talking with the sales associate about a new one. You tell them what’s wrong with your current…

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Added by CPI Results on February 26, 2018 at 10:30am — No Comments

Auto/Mate Streamlines Loaner Car Process for Auto Dealers with Bluebird Auto Rental Systems Integration

ALBANY, N.Y. – Feb 26, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Bluebird Auto Rental Systems, a leading provider of cost-effective software to vehicle rental companies, has completed integration with Auto/Mate's dealership management system (DMS). Auto/Mate customers that use Bluebird Auto Rental's LoanerTrack for their service loaner fleets…

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Added by Mike Esposito on February 26, 2018 at 7:23am — No Comments

Jumpstart Automotive Media Path to Purchase Insights: Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172%

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  …

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Added by John Sternal on February 26, 2018 at 6:36am — No Comments

Variable Pay Plans: Motivators or Impediments?

T…

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Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments

Is Your OEM Trailing in CSI Survey Rankings?

Every spring, J.D. Power ranks manufacturers based on dealership customer service index survey scores. 

These scores are indicative of the service customers receive in the dealership. While it doesn’t paint a complete picture, it certainly gives a good glimpse into the values each manufacturer…

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Added by CPI Results on February 25, 2018 at 11:30am — No Comments

The ‘Bait and Switch’ Kills the Sale

Imagine searching online for weeks, trying to find your ideal guitar, travel trailer, video game console, or whatever else you’re passionate about. 

Finally, after weeks, you find it. It’s right there, available at the click of your mouse. You add it to your cart,…

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Added by CPI Results on February 24, 2018 at 12:00pm — No Comments

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