Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?Continue
Added by Jim Dykstra on February 28, 2017 at 12:12pm — No Comments
It’s natural to want a car upgrade after a few years. Even if you can afford a newer car, the down payment and increased monthly payments might make you think twice about upgrade to a newer set of wheels.
A better option might be to simply invest a bit of time and effort into your existing car to make it feel a bit fresher. There are lots of simple,…Continue
Added by Freya Gilbert on February 28, 2017 at 8:30am — No Comments
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.
Currently, the single…Continue
Added by Steve White on February 28, 2017 at 6:02am — No Comments
When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.
I recently came across an interesting story about an Uber customer who wrote an open…Continue
Added by Mike Gorun on February 28, 2017 at 5:37am — No Comments
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.
Consumers want fixed expenses. When it comes to millennials, they tend to…Continue
Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments
Added by Craig Lockerd on February 17, 2017 at 12:55pm — No Comments
Spirit Chrysler Jeep Dodge RAM – Automotive Parts Manager
AUTOMOTIVE PARTS MANAGER…Continue
Added by Craig Lockerd on February 17, 2017 at 12:38pm — No Comments
Technology has drastically changed the way businesses and auto dealers operate.
Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
How can service directors consistently get their message out to…Continue
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car…Continue
Added by Kathy Wheat on February 15, 2017 at 2:30am — No Comments
This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments
A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as cloud-based applications.…Continue
Added by Erik Nachbahr, CISSP on February 14, 2017 at 9:22am — No Comments
Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications that dealers use on a daily basis, such as a CRM or DMS.
It's easy to…Continue
Added by Mike Esposito on February 14, 2017 at 8:29am — No Comments
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.
Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…
Added by Mike Gorun on February 14, 2017 at 6:00am — No Comments
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
The car-buying process has been turned upside down by the advent of online…Continue
Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the time and papers started flying out of the vehicle. He…Continue
Added by Ujj Nath on February 13, 2017 at 5:17am — No Comments
One of the most amazing places I have been to in recent times is Crete. It is one of the largest islands in Greece, and like many other islands, there is so much to do for fun. Try and imagine taking a road trip in Crete. The sandy beaches and the deep blue waters create a perfect environment to unwind and get in touch with yourself.
The good thing about visiting Crete is there…Continue
Added by David Walker on February 12, 2017 at 10:00am — No Comments
Kempthorn Mercedes-Benz is…Continue
Added by Craig Lockerd on February 10, 2017 at 11:20am — No Comments
In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop a strategy for recall repairs. I could not fit them into…Continue
Added by Chris Miller on February 9, 2017 at 5:45am — No Comments