Featured ADM Member Blog Posts – February 2017 Archive (33)

Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Your Turn To Drive's Latest episode features Jim Dykstra, CEO of www.vinadvisor.net and Scott Meyer, Founder of www.9clouds.com discussing Does Your Dealership Marketing Strategy…

It’s natural to want a car upgrade after a few years. Even if you can afford a newer car, the down payment and increased monthly payments might make you think twice about upgrade to a newer set of wheels.

A better option might be to simply invest a bit of time and…

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

I recently came across an interesting story about an Uber customer who wrote an…

Just recently, devices such as the cruise control, air bags, and lap seat belts, were the trending novelties with regards to car safety features.

Unfortunately, auto accidents still happen even with the presence of these high-end safety features. When involved in a car…

One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.

Consumers want…

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NOW HIRING:

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Technology has drastically changed the way businesses and auto dealers operate.

Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

Consider…

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of…

One of the main perks of life is driving a luxury car, which can make a long commute more enjoyable and will allow you to have a boost of confidence. Luxury cars are known for their innovative features and sleek design, making for a fun mode of transportation. When you want to find the…

Having a new car is fun and exciting, but the process of buying one is not.

It can be a very stressful and unpleasant experience, and it can be made worse if you make a mistake and wind up paying too much or getting a car you don't really want. Here are four mistakes you don't…

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

How can…

If you have a car you so much love and cherish, you will like to do everything possible to protect it. There are so many things that can result to damages on your vehicle but the major one is the acid rain which usually results to corrosion on your car exterior body. The paint used to beautify your car will be completely damaged with the color changed or even removed completely making your car…

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

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A PC is arguably the most important tool you use on a daily basis. It's used to communicate with customers and your colleagues. It's used to store documents and other important files. It's used to run business applications and to access the outside world via the Internet, as well as…

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications that dealers use on a daily basis, such as a CRM or DMS.…

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.

Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

But in your customer’s mind, was the long process worth it?

It’s a New World Out There

The car-buying…

One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the…