Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

February 2017 ADM Blog Posts (61)

Does Your Car Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Does Your Dealership Marketing Strategy Meet the Needs of Today’s Consumer?

Your Turn To Drive's Latest episode features Jim Dykstra, CEO of www.vinadvisor.net and Scott Meyer, Founder of www.9clouds.com discussing Does Your Dealership Marketing Strategy…

Continue

Added by Jim Dykstra on February 28, 2017 at 12:12pm — No Comments

6 Affordable Ways to Update and Improve Your Car

It’s natural to want a car upgrade after a few years. Even if you can afford a newer car, the down payment and increased monthly payments might make you think twice about upgrade to a newer set of wheels.

A better option might be to simply invest a bit of time and…

Continue

Added by Freya Gilbert on February 28, 2017 at 8:30am — No Comments

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership showrooms.

 

Currently, the single…

Continue

Added by Steve White on February 28, 2017 at 6:02am — No Comments

Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!

When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates.

 

I recently came across an interesting story about an Uber customer who wrote an open…

Continue

Added by Mike Gorun on February 28, 2017 at 5:37am — No Comments

Why You Should Use A Fuel Injector Cleaner

In this very frenzied and fast-paced society that we live in today, you do not want to get delayed in any way by anything that is within your capacity to take control over. In fact, these days, more and more technology and inventions that eases the human living condition thereby making life smoother and quicker-paced, are constantly being developed. Thus, time wasters are big turn-offs in this era, and so it is with cars and the many maintenance precautions that come with them.…

Continue

Added by Kathy Wheat on February 27, 2017 at 6:30pm — No Comments

Don’t kill car deals with chat or text

The concept of dealer staff selling cars with chat and text is simple. Answer the chat requests when a shopper is on the website and start selling a car, right? Not so fast. As with many facets of putting a car deal together, there is a…

Continue

Added by Big Tom LaPointe on February 27, 2017 at 3:39pm — No Comments

Truck Segment Values Held Better Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Continue

Added by Black Book on February 27, 2017 at 11:44am — No Comments

Auction Buzz

May I have Your Attention Please !…

Continue

Added by Barry Neuman on February 27, 2017 at 9:39am — No Comments

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that consumers, in general, believe that a used vehicle at a…

Continue

Added by Chris Miller on February 27, 2017 at 6:18am — No Comments

Electric Heater Maintenance

There are a couple of ways on how you will lengthen your water heater’s life and maintain its good condition. The useful tips that will be given in this post are all you need so that your water heater lasts longer than you’d expect. These electric heaters are expected to last at least 15 years, but with the best kind of care and maintenance, it will surely last longer. It can also be a hassle if it breaks down in the middle of a cold season because that is the…

Continue

Added by Joseph Webb on February 26, 2017 at 9:50pm — No Comments

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when buying a car.

#1

The single biggest reason 99% of consumers expect car buying (and…

Continue

Added by Jim Dykstra on February 25, 2017 at 9:52am — No Comments

What Dealers Will Miss in Beepi’s Failure

As reported by TechCrunch...

Yet more developments for Beepi, the used car marketplace that had raised $150 million but then went bust: The company has completely shut down and has been sold off in parts to repay creditors. The development comes after a deal to sell itself to Fair.com, a stealth startup from car industry vets, was cancelled; and then a second deal to sell itself to Bay Area-based used car dealer group DGDG fell…

Continue

Added by Jim Dykstra on February 25, 2017 at 9:30am — No Comments

How to Keep Your Car Running All the Time

It is a fact that your car is one of the most important investments that you have made. On one hand this happens to be very costly while on the other hand this is something that keeps you safe during your travels. This is the reason why it is very important to take proper care of your car. It is said that if you take care of your car, the car will take care of you. A car that is not maintained and serviced at the right time, may leave you stranded in the most…

Continue

Added by Evan Javier on February 24, 2017 at 11:30pm — No Comments

How Influencer Marketing Can Help Sell Cars

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.

Watch the video to learn more!…

Continue

Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:

  1. Millennials drive more than any other…
Continue

Added by Devin Koskan on February 24, 2017 at 5:34am — No Comments

Top Qualities to Look for in an Auto Locksmith

Locksmith is a person who works with locks and keys, fixing and unlocking jammed or broken locks. Modern locksmiths are also experts in installing and repair of modern surveillance and security systems. To become a professional locksmith, one needs to apprentice under an established locksmith and in some countries need to get relevant certificates from technical schools or colleges. Locksmiths must be individuals who have a clean slate in the eyes of the law…

Continue

Added by Joseph Webb on February 24, 2017 at 2:30am — No Comments

3 Quick Ideas For Buying Garage Doors

Guide  by Canadian Garage Door

If it’s time for you to replace or restore your existing garage doors, you must look into many different choices that abound in right this moment’s market. You may need to look at the next ideas for purchasing choices even if you plan to work it by yourself or you wish to rent a contractor later on.

Do not neglect to measure the open space. Having a single automobile choice over a two-automotive…

Continue

Added by mik vil on February 23, 2017 at 2:53pm — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

Continue

Added by Steve White on February 23, 2017 at 5:21am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards making it impossible to focus on the data?…

Continue

Added by Steve White on February 23, 2017 at 5:18am — No Comments

BREAKING NEWS | 2017 US Women's Car Dealer Report

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

Continue

Added by Anne Fleming on February 22, 2017 at 10:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

December 2019
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service