Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?
This phenomenon is called the “herd mentality” and is very common in the animal world. Think of the behavior of…Continue
Added by Paul Moran on February 26, 2016 at 5:19am — No Comments
Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.
If you have, you're not alone. Being absent while present--or present while…Continue
Added by Erik Nachbahr, CISSP on February 25, 2016 at 3:41pm — No Comments
Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…
Added by Joey Little on February 25, 2016 at 2:09pm — No Comments
In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.
Just like everyone, I patronize dealerships for my vehicle service. I was concerned because my new vehicle with 16000 miles on it had some noises coming from…Continue
Added by Dan Beres on February 25, 2016 at 7:00am — No Comments
Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.
I predict it will follow the same pattern of how email was introduced…Continue
Added by Elena Ciccotelli on February 25, 2016 at 6:34am — No Comments
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:
Technology – The simplest…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments
J.D. Power research finds that problems related to audio, communication, entertainment and navigation (ACEN) are on the rise.
How can dealers help mitigate the impact of these issues?…
Added by Kris Rosychuk on February 25, 2016 at 5:30am — No Comments
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor
Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet…
Added by J.R. Batchelor on February 24, 2016 at 9:58am — No Comments
In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and efficiency of any business. Have you ever tried to use a coupon or…Continue
Added by sara callahan on February 24, 2016 at 5:59am — No Comments
In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.
Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable…Continue
Added by Mike Gorun on February 23, 2016 at 6:01am — No Comments
Urbandale, IA--February 22nd, 2016--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Gina Reuscher has joined its team as Director of Marketing. Her responsibilities will include managing partner training and communications, as well as overseeing the company's branding and online marketing strategy.…Continue
Added by Timmy D. James on February 22, 2016 at 7:45am — No Comments
Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee is defined as having high levels of job satisfaction as well as overall happiness. One of the keys to having happy employees is to create an environment that encourages a work-life balance.
Imagine a customer who comes in to buy a…Continue
Added by Mike Esposito on February 19, 2016 at 6:55am — No Comments
Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure this communication can happen, most dealerships lay down…Continue
Added by Chris Miller on February 19, 2016 at 5:41am — No Comments
Consumers today leave clues and data…
Added by Larisa Bedgood on February 18, 2016 at 11:03am — No Comments
Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first. Most Twitter users follow hundreds, if not thousands of people, and this enhancement…
Added by Joey Little on February 18, 2016 at 8:07am — No Comments
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced it.
The thing is that as use has grown, some…Continue
Added by sara callahan on February 17, 2016 at 5:04am — No Comments
A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers with an easier, friendlier way to buy a car. This isn’t,…Continue
Added by Mike Gorun on February 16, 2016 at 5:48am — No Comments
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me, “Now that I can email my customers, why do I have to send…Continue
Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments