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Featured ADM Member Blog Posts – February 2016 Archive (38)

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is…

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Added by Paul Moran on February 26, 2016 at 5:19am — No Comments

Raise Your Hand if You've Ever Done This While on a Conference Call

Checked emails. Scrolled through your Facebook feed. Ate breakfast. Read news headlines. Took a nap. Paid bills. Played a video game. Filed your nails.

 

Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.

 

If you have,…

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Added by Erik Nachbahr on February 25, 2016 at 3:41pm — No Comments

This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …

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Added by Joey Little on February 25, 2016 at 2:09pm — No Comments

An Undercover Service Department Story

In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.

Just like everyone, I patronize dealerships for my vehicle service. I was concerned…

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Added by Dan Beres on February 25, 2016 at 7:00am — No Comments


Influencer
New Marketing Techniques for Smartphones' Virtual Wallets

Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.

I…

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Added by Elena Ciccotelli on February 25, 2016 at 6:34am — No Comments

A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…

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Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments

Power Minute #4: Dealers Can Impact the In-vehicle Technology Conundrum

J.D. Power research finds that problems related to audio, communication, entertainment and navigation (ACEN) are on the rise.

How can dealers help mitigate the impact of these issues?…

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Added by Kris Rosychuk on February 25, 2016 at 5:30am — No Comments


Influencer
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

J.R. Batchelor 

(913) 439-9947

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor



Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet…

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Added by J.R. Batchelor on February 24, 2016 at 9:58am — No Comments

Is Your Company Disconnected?

In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and…

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Added by sara callahan on February 24, 2016 at 5:59am — No Comments

Win Customer Loyalty One Customer at a Time

In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations.

 

Every loyal customer seems to have a different reason for why…

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Added by Mike Gorun on February 23, 2016 at 6:01am — No Comments

Flick Fusion Welcomes Gina Reuscher as Director of Marketing

Urbandale, IA--February 22nd, 2016--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Gina Reuscher has joined its team as Director of Marketing. Her responsibilities will include managing partner training and communications, as well as…

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Added by Timmy D. James on February 22, 2016 at 7:45am — No Comments

How to Create Work-Life Balance for Happy Employees and Happy Customers

Studies show that one of the best ways for companies to become more profitable is to have engaged employees. An engaged employee is defined as having high levels of job satisfaction as well as overall happiness. One of the keys to having happy employees is to create an environment that encourages a work-life…

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Added by Mike Esposito on February 19, 2016 at 6:55am — No Comments

Communication is the Key to Profits

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, after assuring the customer that they will have the salesperson stop, that sales manager will probably follow up by giving the salesperson a high five. And, to ensure…

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Added by Chris Miller on February 19, 2016 at 5:41am — No Comments


Influencer
10 Best Types of Data for Automotive Marketers [Infographic]

10 Best Types of Data for Automotive Marketers [Infographic]

Consumers today leave clues and data…

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Added by Larisa Bedgood on February 18, 2016 at 11:03am — No Comments

This Week in Social Media

News for the Week of 2.18 

New Twitter Timeline Feature



Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first.  Most Twitter…

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Added by Joey Little on February 18, 2016 at 8:07am — No Comments

A Social Media Mistake: How to Lose Friends and Irritate People

Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced…

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Added by sara callahan on February 17, 2016 at 5:04am — No Comments

A MODERN CAR GUY'S FABLE

WHAT HAPPENED TO THE GENERAL MOTORS’ USED CAR PROGRAM –HOW IT WAS BORN - A MODERN CAR GUY FABLE
 
Once upon a time there was a bunch of executive morons…
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Added by James A. Ziegler on February 16, 2016 at 4:30pm — 4 Comments

How to Add $106,000 to Your Bottom Line

Want to boost your sales 24% and add $106,000 per year to your bottom line? Well, here’s the deal: It’s all about the customer experience.

                      

A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers…

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Added by Mike Gorun on February 16, 2016 at 5:48am — No Comments


Influencer
The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me,…

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Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments


Influencer
Sure it’s co-opable but is it in the best interest of your dealership?

I have been selling solutions to car dealerships since 1998. Most vendors I have worked for have always strived to…
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Added by Jeff Glackin on February 11, 2016 at 6:00pm — 2 Comments

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