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February 2016 ADM Blog Posts (81)


Dealer
Potential Drawbacks of Bagger Bikes

                 

Harley Davidson motorcycles are, without question, some of the most attractive and desirable motorcycles in the entire world, and truthfully, they have been arguably the most popular type of motorcycle for many decades now. Harley Davidson have been in operation for more than one century, and have gone from strength to strength in that time,…

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Added by Jerome Berrebi on February 29, 2016 at 11:30pm — No Comments


Media
Equipment Financing or Leasing, Which Is Right for You?

With both positive and negative perspectives to equipment financing and leasing, it is useful to consider your business' present status and any hindrances, future conditions, and particular qualities to determine which method for getting hardware will be most helpful to your business. The cost is a key issue when settling on a decision and more often than not the first considered. However it isn't the single issue to consider. This is a glance at just a part of the things you ought to take…

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Added by Rahul Paul on February 29, 2016 at 6:00am — No Comments


Dealer
Auction Buzz

AUCTION BUZZ

This is easy!

This is the time of year when all your persistence pays off !

Just following these 4 basic steps is the key to auction success.

1.) Find your ravenous market

2.) Get the studio humming

3.) O.V.E. everyday

4.) Prepare your auction "show"

The car auction lanes are filling up more each week. Now is the time as a wholesaler to have your selling line-up ready to put on a show at the sales.

Find your…

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Added by Barry Neuman on February 27, 2016 at 12:12pm — No Comments


Influencer
Make These Changes to Stay on Top of the Google Search Page On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots. This week on Hard Facts, le…

Make These Changes to Stay on Top of the Google Search Page



On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.

This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your…

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Added by Paul Potratz on February 26, 2016 at 11:13am — 1 Comment


Vendor
Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is…

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Added by Paul Moran on February 26, 2016 at 5:19am — No Comments


Agency
Future of Automotive digital marketing in 2016

Automotive digital marketing is one of those areas where each year, something innovative out there steals the show. This type of innovation is actually a must, due to the huge amount of competition in the market. According to an Automotive digital marketing expert from Showroom Logic, car makers should put customers at the heart of their enterprise and see themselves as service providers instead of manufacturing companies. Building a relationship with… Continue

Added by Leona Zoey on February 26, 2016 at 4:00am — No Comments


Vendor
Raise Your Hand if You've Ever Done This While on a Conference Call

Checked emails. Scrolled through your Facebook feed. Ate breakfast. Read news headlines. Took a nap. Paid bills. Played a video game. Filed your nails.

 

Now, raise your other hand if you have ever done any of these things while viewing an online webinar presentation.

 

If you have,…

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Added by Erik Nachbahr on February 25, 2016 at 3:41pm — No Comments


Influencer
This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …

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Added by Joey Little on February 25, 2016 at 2:09pm — No Comments


Influencer
An Undercover Service Department Story

In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.

Just like everyone, I patronize dealerships for my vehicle service. I was concerned…

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Added by Dan Beres on February 25, 2016 at 7:00am — No Comments


Influencer
New Marketing Techniques for Smartphones' Virtual Wallets

Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.

I…

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Added by Elena Ciccotelli on February 25, 2016 at 6:34am — No Comments


Influencer
A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…

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Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments

Power Minute #4: Dealers Can Impact the In-vehicle Technology Conundrum

J.D. Power research finds that problems related to audio, communication, entertainment and navigation (ACEN) are on the rise.

How can dealers help mitigate the impact of these issues?…

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Added by Kris Rosychuk on February 25, 2016 at 5:30am — No Comments


Agency
The Guide to All your Questions about Train Horn Kits

Vehicle modification is something that we either do or have done at some point in time. They have spent a truckload of money on their rig, so, is it any surprise that they want to make it the absolute best when compared to the other vehicles? Both in terms of the external body and the internal appearance and built, a vehicle can be…

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Added by Sania Baker on February 25, 2016 at 3:26am — No Comments


Dealer
I like to use different, eye-catching Ad mechanisms on Social Media.....Do you ever use anything like this?

   Hey...

So I created this cool little gif image after I took a couple pics of a New Jersey State road sign.....

then put together a boosted post to show in the news feed on Facebook/Twitter with a specific target audience....... Then I`ll make a dark post as a mobile ad....... & again boost it for a few days.....

Seems like I get some pretty decent traffic from ads like this........

This was my text with the image I created;

"Don`t…

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Added by Ken Beam on February 24, 2016 at 10:25am — No Comments


Influencer
Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor

J.R. Batchelor 

(913) 439-9947

Automotive Dealership Internet Phone Sales Training-Outbound Sales Calls-J.R. Batchelor



Training automotive dealership on the effective use of incoming and outgoing sales calls and the importance of follow up with incoming automotive dealership Internet…

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Added by J.R. Batchelor on February 24, 2016 at 9:58am — No Comments


Influencer
Is Your Relationship with Women Customers like a Yo-Yo?

This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…

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Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments


Influencer
Is Your Company Disconnected?

In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same principle applies to the health, well-being and…

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Added by sara callahan on February 24, 2016 at 5:59am — No Comments


Coach
5 Sure-fire Ways to Increase Enquiries Via Your Website

The automotive industry is a competitive one and making sure you stand out from your competitors isn’t easy. These days having a strong online presence is everything, but it isn’t enough to simply just have a website. If you’re drawing in traffic but not getting many enquiries, there are a few things you can do.

Below you’ll discover 5 sure-fire ways to…

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Added by Peter Thronton on February 24, 2016 at 2:40am — No Comments

5 Sure-fire Ways to Increase Enquiries Via Your Website

The automotive industry is a competitive one and making sure you stand out from your competitors isn’t easy. These days having a strong online presence is everything, but it isn’t enough to simply just have a website. If you’re drawing in traffic but not getting many enquiries, there are a few things you can do.

Below you’ll discover 5 sure-fire ways to increase enquiries and in turn make more sales.

1. Make sure your website stands out

Take a look at many auto…

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Added by tony croose on February 24, 2016 at 1:25am — No Comments


Influencer
That Darn Recall Refrain Sticks in My Mind and I Can't Get it Out!

'Number Nine' is a repeating lyric in Revolution 9, a "song" on the Beatle's 1968 White Album. It's a mind-numbing little loop, which reminds me of a numbing, repeating refrain we're being continually exposed to today.…

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Added by Jim Leman on February 23, 2016 at 12:49pm — No Comments

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