Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers
In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring…Continue
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.
In fact, a bad managed chat service can be detrimental to…Continue
Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments
In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online,…Continue
The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their…Continue
Added by Jody DeVere on February 26, 2015 at 2:00pm — No Comments
Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. You can view his video here at Carfolks.net……
Added by Mark Dubis on February 26, 2015 at 8:00am — No Comments
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.
Some car dealerships require that their…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We…Continue
6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!
Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!…Continue
Added by Jonathan Morales on February 24, 2015 at 8:18am — No Comments
If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…Continue
When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships.
Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be to keep that customer. It’s not necessarily because the…Continue
Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments
Some might look at what we do in content, search, and social and wonder what in the world would drive us to be so pumped about a customer loyalty conference. After all, we don't offer loyalty programs or customer appreciation services, so it wouldn't seem to be our cup of tea on the surface.
Added by J.D. Rucker on February 22, 2015 at 6:30pm — No Comments
|by Megan Duncan, Digital Solutions Consultant|
Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the…
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases.
Topping the list is the Chevy Silverado,…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were…Continue
Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments
For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.
Now, the platform is gaining even more users thanks to "Gallery View" on…Continue
Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after…Continue
Added by Richard Holland on February 19, 2015 at 6:00am — No Comments
I was actually reading a Contently article called “…Continue
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…Continue
Added by Mike Esposito on February 16, 2015 at 7:01am — No Comments
“What is my ROI?”
It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,
that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that one…Continue
Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments