Reading between the lines of subprime lending to infer important data about used cars.
Moody analysts Jeff Hibbs, William Black, and Mack Caldwell, published a report in late 2013 that, "Auto lenders will continue their return to higher levels of risk-taking, a trend that… Continue
Added by Scott Parrott on February 28, 2014 at 8:43am —
There is not a more cost effective way to leverage your W.I.T.T.s than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us. Continue
There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S
Crowdsourcing is the…
Added by Bill Cosgrove on February 28, 2014 at 5:53am —
Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales advisors in the steps of the sale and the importance of following each step in… Continue
Added by Richard Holland on February 27, 2014 at 9:02am —
The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings and brand recognition as a thought leader are just some of the benefits… Continue
Added by sara callahan on February 26, 2014 at 6:35am —
HOW CAR DEALERS CAN INCREASE GOOGLE PLUS ENGAGEMENT BY 281% - INFOGRAPHIC
This infographic from Quicksprout showcases the importance of using the Google Plus social network in a car dealer's… Continue
Added by Ralph Paglia on February 26, 2014 at 3:00am —
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 25, 2014 at 11:12am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not… Continue
Added by J.D. Rucker on February 25, 2014 at 9:00am —
Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these… Continue
Added by Big Tom LaPointe on February 24, 2014 at 9:59pm —
Joe's been "Smartphone" browsing for trucks while he's on his lunch break. He spots a 5 year truck on YOUR dealership's site and thinks it could be the right one.
Joe calls the dealership and a salesman tells him the truck's still available ..."ask for Andy!", says the salesguy.
Joe drives in, walks to the main entrance, walks up to the first… Continue
Added by Tom Vann on February 24, 2014 at 9:18am —
If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend - the largest Internet deal in … Continue
Added by Stephen Jackson on February 24, 2014 at 8:25am —
Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.
1. Off Work and Online:
With tons of people staying at… Continue
Added by Josh Knutson on February 24, 2014 at 8:08am —
Google and Apple Join Ford as Key Influencers in the Auto Industry
Ask average consumers or professional marketers who is most influential in the automotive sector and their response would most… Continue
Added by Ralph Paglia on February 23, 2014 at 7:30am —
Call Tracking to CRM is all the… Continue
Added by Chip King on February 23, 2014 at 3:43am —
Added by Danny Benites on February 21, 2014 at 9:00am —
MAZDA IS TAKING AIM AT THE TOP DOGS WITH ITS NEW SKYACTIV TECHNOLOGY. WHAT IS IT AND WILL IT PROPEL MAZDA TO THE TOP?
Mazda is making all the right moves. Mazda has developed and is implementing groundbreaking technology known as Skyactiv and is available in all 2014 vehicles. To say Skyactiv technology is revolutionary would be insincere. It is… Continue
Added by Scott Parrott on February 21, 2014 at 6:00am —
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.
Added by Erika Kay Simms on February 20, 2014 at 7:08pm —
By Alejandra Olvera-Novack, Search Engine Optimization Specialist
Google world seems a tad obsessive about creating a … Continue
Added by CDK Global on February 20, 2014 at 9:00am —
In what now can be considered a good selling market — and what many predict will soon be a booming market — there are many dealerships under-performing, and some mightily struggling.
Why? Although there can be many reasons for dealerships that struggle, after two decades of consulting, coaching and… Continue
Added by Mark Tewart on February 20, 2014 at 9:00am —
Added by Danny Benites on February 20, 2014 at 8:48am —