Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.
This is up from 550,000 activations a day just 4…Continue
The cars that are being driven on the roads today are more advanced in terms of technology that most people ever thought would happen. And this phenomenon of cars becoming more advanced is only beginning as more and more companies team up with electronic providers to…Continue
Added by Ralph Paglia on February 28, 2012 at 2:48pm — No Comments
I've been involved in the TrueCar discussions for months now, sometimes prominently. And the idea of protecting the dealers'--nay the industry's--data has become very, very important to me. Thank you, Jim Ziegler, for goading us to pay attention to these issues.
However, lately I've taken to also looking…Continue
Added by Keith Shetterly on February 28, 2012 at 12:00pm — No Comments
Title tags should be a part of the SEO strategy of every car dealership website. Why? Its contents not only provide the text for the blue-links shown on search engine result pages (meaning users use them to help decide whether or not to click onto your dealership’s site), but also tell search engines what each unique web page contains.
Many auto dealers leave this important SEO aspect up to their dealership website providers. For those…Continue
Added by Ali Amirrezvani on February 28, 2012 at 11:34am — No Comments
A few updates from your Google Channel Partnerships Team
We finally have the updated webinar list - which starts tomorrow! - available for you and included at the bottom of this email. We look…
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
It starts with being interesting. Nobody on Pinterest (and social media in…Continue
Added by J.D. Rucker on February 27, 2012 at 3:16pm — No Comments
According to Brian Pasch, Ken Beam was a very close 2nd in his $2000 Video Walk-Around Contest. Kenny was promised a prize by Brian (right here on ADM) "Actually, Ken's video was in the tight race for #1...and we have a special gift for Ken Beam who has innovated the video…Continue
When we built this simple infographic for Social Jumpstart, the research phase of the process blew my mind. I knew social media moved fast but I really hadn't realized just how much activity happened in just 60 seconds.
Now I do.…Continue
Carfax has a very unique business model. Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee). The exclusivity contracts with Cars.com and Autotrader helps keep would be competitors at bay. i.e. Autocheck. …
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…Continue
The dealers who "get it" are really making a push to have their sales and/or BDC teams proactively get reviews on Google Places and the other review sites. This is great, but there's something else that's easier and potentially more important that should be implemented in the review process.
A Mazda commercial posted on YouTube has been generating dozens of negative comments. You can watch the Mazda CX-5 Commercial for yourself.
Did this cross some sacred line?
I would love to hear what ADM members have to say about…Continue
Added by Ralph Paglia on February 23, 2012 at 11:53am — No Comments
Came across this excellent article!
Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…
Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments
Added by Jody DeVere on February 22, 2012 at 3:21pm — No Comments
Is anyone reading this old enough to remember travel agents and travel companies? The Internet eventually killed them and rolled them all into Expedia, Priceline, etc. I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up…Continue
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands…Continue
Added by Ralph Paglia on February 21, 2012 at 9:30pm — No Comments