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Featured ADM Member Blog Posts – February 2011 Archive (46)

Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

SEO Reboot - In the vast world of the Internet your SEO strategy provides the search engines with a "GPS" so they can find you!

The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…
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Added by Camille Forte on February 27, 2011 at 7:49am — No Comments

Marketing Job available

Do you know anyone who is interested in being a marketing manager that works with a high growth innovative company that is passionately dedicated to helping dealers grow their business? www.Tier10Marketing.com works with some of the best dealers in the country like Penske, Paragon, Hendrick and many others. Ideally the person would work out of the Washington DC office (actually Dulles VA, 5… Continue

Added by Sean Wolfington on February 26, 2011 at 10:16pm — No Comments

Social Media Strategy: Role of Content Strategist

Automotive Social Media Strategy:

The Role of a Dealership Content Strategist…

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Added by Ralph Paglia on February 26, 2011 at 9:30pm — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

New Media: How Social is Changing Our Thinking

This is a portion of an article titled Why the Automotive Industry is Shifting to New Media.

The phrase “New Media” is often associated with social media alone. While we believe there is more to new media than social, it’s clearly…

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Added by J.D. Rucker on February 24, 2011 at 2:00am — No Comments

Polarizing Views On Spring Conferences: Bootcamp & Digital Dealer

Controversy is GOOD!

There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and… Continue

Added by Timothy Martell on February 23, 2011 at 7:35am — No Comments

When Drama Becomes the Bomba!

What is a personal reputation?  It's in everybody ELSE's head.  You don't own it.  However you try and shape it, you try and maintain it, and you try and make it your own, you will forever rely on others to host your personal reputation.

 

And the personal reputation of a ground-breaking person (Columbus, Einstein, King, etc.) is much more forgivable than that of a person who comes along later but has public issues (J. Edgar Hoover, McGovern, Nixon, etc.).  And the Cult of…

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Added by Keith Shetterly on February 22, 2011 at 7:30pm — 10 Comments

Gravitational Marketing Authors Tapped For Boot Camp Keynote

Small Business Marketing

Jimmy Vee and Travis Miller To Deliver Keynote Presentation

 

The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.

Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book…

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Added by Brian Pasch on February 21, 2011 at 10:45pm — 1 Comment

Go Extreme: Why Social Media Success Does Not Walk Down The Middle

“But, I don’t want to offend anyone.”

Those are the most common words when I tell clients that they can express their opinions on social media, even on their business pages. It seems that being neutral on everything is the way of this politically correct world and that social media is no…

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Added by J.D. Rucker on February 20, 2011 at 10:12pm — No Comments

How the Auto Industry is Embracing Social Media





It is crystal clear that the automotive industry is embracing social media as fast or faster than any other vertical market out there. From manufacturers to dealers and every step along the way to get us behind the wheel, every level of the industry is rapidly deploying amazing social media campaigns.



My good friend… Continue

Added by J.D. Rucker on February 18, 2011 at 9:38pm — 4 Comments

5 Reasons Dealerships Need a Social Media Manager

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know… Continue

Added by Kathi Kruse on February 18, 2011 at 1:00pm — No Comments

Sales in Charge of Marketing Loses Money--So Why is it that Way at Your Dealership?

If your dealership still has sales in charge of the marketing department, you’re absolutely losing money via sales—because sales departments do NOT understand the modern marketing function.  In the old days, sales managers worked the newspaper ads a couple of times a week and made commercials—sometimes of…

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Added by Keith Shetterly on February 18, 2011 at 7:00am — 4 Comments

Car Dealers Go Crazy - Go Wiki

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform.

In this post there is also a special section for Fiat Dealers, so read on.  You'll be pleased with the tips on marketing your new Fiat…

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Added by Brian Pasch on February 18, 2011 at 4:30am — 1 Comment

How To Use Social Media to Tick Off Your Customers

What’s worse: to not have a presence on social media or to have one that does more harm than good?

Neither is an option for dealers in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or…

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Added by J.D. Rucker on February 17, 2011 at 11:57pm — 1 Comment

The Automotive Social Media Mindset

Before learning techniques, you must enter into a social media mindset. Being active and involved in social networks currently is not necessarily the only thing that you’ll need to enter into the right mindset. You’ll have to step away from the selling part of business to understand the best way to sell on social media.…

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Added by J.D. Rucker on February 17, 2011 at 10:33am — No Comments

Our Industry Needs More Educational Opportunities in 2011

Automotive Education In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…

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Added by Brian Pasch on February 16, 2011 at 8:30pm — 1 Comment

Overposting Drives Away Dealership Facebook Fans; Data and Charts Show Big Disconnect

Overposting Drives Automotive Consumer Facebook Fans Away From Dealerships

The most-frequently cited reason Facebook users give for “unliking” a dealership's Fan Page is that the dealer…

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Added by Ralph Paglia on February 15, 2011 at 11:00pm — 9 Comments

Colorado Custom Motorsports Show at Springs Spree 2011





Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!



For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…

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Added by Ray Lovett on February 15, 2011 at 3:00pm — No Comments

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