Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…Continue
Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments
|The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…|
Added by Camille Forte on February 27, 2011 at 7:49am — No Comments
Added by Sean Wolfington on February 26, 2011 at 10:16pm — No Comments
Automotive Social Media Strategy:
The Role of a Dealership Content Strategist…Continue
Added by Ralph Paglia on February 26, 2011 at 9:30pm — No Comments
Rat: Press on the bar, get some food.
Human: Buy or service your car at a dealership with a rewards program, earn some points.
One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…
This is a portion of an article titled Why the Automotive Industry is Shifting to New Media.
The phrase “New Media” is often associated with social media alone. While we believe there is more to new media than social, it’s clearly…Continue
Added by J.D. Rucker on February 24, 2011 at 2:00am — No Comments
Added by Timothy Martell on February 23, 2011 at 7:35am — No Comments
What is a personal reputation? It's in everybody ELSE's head. You don't own it. However you try and shape it, you try and maintain it, and you try and make it your own, you will forever rely on others to host your personal reputation.
And the personal reputation of a ground-breaking person (Columbus, Einstein, King, etc.) is much more forgivable than that of a person who comes along later but has public issues (J. Edgar Hoover, McGovern, Nixon, etc.). And the Cult of…Continue
The 2011 Automotive Marketing Boot Camp welcomes Jimmy Vee and Travis Miller on Monday morning April 18th as Keynote Presenters in Orlando.
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers, authors of the best selling book…Continue
“But, I don’t want to offend anyone.”
Those are the most common words when I tell clients that they can express their opinions on social media, even on their business pages. It seems that being neutral on everything is the way of this politically correct world and that social media is no exception.
Bulls… (I’m so passionate about the topic I nearly…Continue
Added by J.D. Rucker on February 20, 2011 at 10:12pm — No Comments
Added by Kathi Kruse on February 18, 2011 at 1:00pm — No Comments
If your dealership still has sales in charge of the marketing department, you’re absolutely losing money via sales—because sales departments do NOT understand the modern marketing function. In the old days, sales managers worked the newspaper ads a couple of times a week and made commercials—sometimes of themselves!—for TV and radio, and did some direct mail pieces. …Continue
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform.
In this post there is also a special section for Fiat Dealers, so read on. You'll be pleased with the tips on marketing your new Fiat…Continue
What’s worse: to not have a presence on social media or to have one that does more harm than good?
Neither is an option for dealers in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or really large, but it has to be there and it must be maintained…Continue
Before learning techniques, you must enter into a social media mindset. Being active and involved in social networks currently is not necessarily the only thing that you’ll need to enter into the right mindset. You’ll have to step away from the selling part of business to understand the best way to sell on social media.
We’ll go into more details shortly about…Continue
Added by J.D. Rucker on February 17, 2011 at 10:33am — No Comments
I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…Continue
Gotta Lovett Promotions is proud to announce the Colorado Custom Motorsports Show!
For 2011, the Colorado Custom Motorsports Show will be at Springs Spree, at Memorial Park, in Colorado Springs, CO, June 18th and…
Added by Ray Lovett on February 15, 2011 at 3:00pm — No Comments