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February 2011 ADM Blog Posts (127)

Go Extreme: Why Social Media Success Does Not Walk Down The Middle

“But, I don’t want to offend anyone.”

Those are the most common words when I tell clients that they can express their opinions on social media, even on their business pages. It seems that being neutral on everything is the way of this politically correct world and that social media is no…


Added by J.D. Rucker on February 20, 2011 at 10:12pm — No Comments

When Little Complaints Become Big Problems

The vast majority of dissatisfied customers who threaten to call an attorney never do. For the few that follow through, the results can be devastating. While it’s true that many customers’ complaints have little or no merit, there can be a real danger if the wrong plaintiff’s attorney gets involved.


You may be thinking “we have lawyers of our own and insurance for that sort of thing, so bring it on”. Well, here’s the problem: many lawsuits that stem from seemingly…


Added by Jim Radogna on February 20, 2011 at 4:11pm — No Comments

What Is Your Mix Of Traditional and Digital Advertising Investments?

As I conduct training seminars and webinars for the automotive industry, I often ask dealers what is their current mix between traditional automotive advertising and digital automotive advertising. What is your mix?

In the traditional advertising category I would add radio, TV, print publications, newspaper, printed yellow pages, billboards, and direct mail costs. In the digital… Continue

Added by Brian Pasch on February 20, 2011 at 5:30am — No Comments

How the Auto Industry is Embracing Social Media

It is crystal clear that the automotive industry is embracing social media as fast or faster than any other vertical market out there. From manufacturers to dealers and every step along the way to get us behind the wheel, every level of the industry is rapidly deploying amazing social media campaigns.

My good friend… Continue

Added by J.D. Rucker on February 18, 2011 at 9:38pm — 4 Comments

Presidents` Day Super Sales Event at Douglas Infiniti! Discounted 2011 Infinitis in Summit NJ! Presidents` Day NJ Infiniti Sale!

*Smart Phone Users click here to view this Special EBlast

Hello Bridgewater/Denville/Morristown NJ Infiniti Fans! We`ve just kicked off our Huge Presidents Day Infiniti Sales Event & you are cordially invited! We`re going to be making incredible deals from now tru February 28th!


Added by Ken Beam on February 18, 2011 at 6:30pm — No Comments

5 Reasons Dealerships Need a Social Media Manager

Car dealers in Southern California (and probably everywhere else) are asking themselves whether or not they need a Social Media manager. Many are noticing the popularity of Social networks and it was all the rage at NADA2011. The problem is they don’t know… Continue

Added by Kathi Kruse on February 18, 2011 at 1:00pm — No Comments

A Free Phone Skills Training Doc . . .

Hi, thought I'd add value by sharing my "Thanks For Calling" phone training document here (link below).  If it doesn't stand alone enough to be clear, please email me here.  I hope it's useful!






Added by Keith Shetterly on February 18, 2011 at 11:15am — No Comments

Jim Rohn R.I.P.

A Personal Message From Buy Mail Direct Inc CEO, Todd Vowell

Jim Rohn Jim Rohn - (Sept 17, 1930 - Dec 5, 2009)

I have been pacing for 2 hours this morning contemplating, should I or shouldn't I send a special email tribute out to pay respect to one of the people who effected…


Added by Todd Vowell on February 18, 2011 at 10:17am — No Comments


Not only is this a worthy beat, but possibly the best SEO 101 Summary I've heard.  Enjoy...PLAYA!





Added by Terrence Gordon on February 18, 2011 at 8:00am — 1 Comment

Sales in Charge of Marketing Loses Money--So Why is it that Way at Your Dealership?

If your dealership still has sales in charge of the marketing department, you’re absolutely losing money via sales—because sales departments do NOT understand the modern marketing function.  In the old days, sales managers worked the newspaper ads a couple of times a week and made commercials—sometimes of…


Added by Keith Shetterly on February 18, 2011 at 7:00am — 4 Comments

Car Dealers Go Crazy - Go Wiki

The largest Wiki website for the automotive industry is located at and its amazing to see what innovative dealers are doing to leverage this platform.

In this post there is also a special section for Fiat Dealers, so read on.  You'll be pleased with the tips on marketing your new Fiat…


Added by Brian Pasch on February 18, 2011 at 4:30am — 1 Comment

How To Use Social Media to Tick Off Your Customers

What’s worse: to not have a presence on social media or to have one that does more harm than good?

Neither is an option for dealers in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or…


Added by J.D. Rucker on February 17, 2011 at 11:57pm — 1 Comment

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information.   No instead it is being credited with helping spread freedom of speech and creating revolution.

Recent events in Egypt have proved without a shadow of a doubt that social media reaches far beyond entertainment and advertising.  In the past traditional media was the only way to infuse public… Continue

Added by Paul Potratz on February 17, 2011 at 2:10pm — No Comments

Presidents` Day Super Sales Event at Douglas Volkswagen! Discounted 2013 VW`s!

Please call Dan Beckelman Internet Specialist at 908-277-3300 x 244 for more details or to

schedule an appointment. Be sure to let him know that you received our Presidents` Day

EBt too.

Thank you.

Visit us at &



Added by Ken Beam on February 17, 2011 at 2:00pm — No Comments

The BlackHole of Lost Internet Sales

Who Services Internet Sales Leads When Your Internet Salespeople are Busy with Customers?



Added by Keith Shetterly on February 17, 2011 at 12:00pm — 2 Comments

The 2010 U.S. Digital Year in Review

If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:


What statistics surprise you, if any?  I think the 8% decline of…


Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments

The Automotive Social Media Mindset

Before learning techniques, you must enter into a social media mindset. Being active and involved in social networks currently is not necessarily the only thing that you’ll need to enter into the right mindset. You’ll have to step away from the selling part of business to understand the best way to sell on social media.…


Added by J.D. Rucker on February 17, 2011 at 10:33am — No Comments

1 Reason NOT to attend Digital Dealer 10


I spoke to Mike Roscoe today and he shared his perspective on what can now be dubbed "The Situation" of the automotive world (Fitting since Brian Pasch is from Jersey!). While it is clear we share different opinions on the what, the who and the why, I appreciate that he took the time to debate. Beyond that I have nothing to add as I agree with Mike that some…

Added by Timothy Martell on February 17, 2011 at 9:00am — 40 Comments

Our Industry Needs More Educational Opportunities in 2011

Automotive Education In my short time being active in the automotive marketing community, my passion has always been focused on dealer education.

I have been blessed traveling around the country meeting dealers at conferences and 20 Groups. From my travels it is clear that dealers and managers are hungry for education and winning…


Added by Brian Pasch on February 16, 2011 at 8:30pm — 1 Comment


After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email campaigns,” I started to take notice of how I reacted to emails as they entered my inbox.  You see, like you, I’m not only a marketer, but I’m also a consumer.  My various email inboxes are also inundated with communications from retail stores to technology and social media related…


Added by Stacy Mueller on February 16, 2011 at 7:52pm — No Comments

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