Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.
Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.
In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…
Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments
A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.
How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…Continue
Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments
|OMMA Agenda - Day 2- Tuesday, March 1|
Added by Ralph Paglia on February 27, 2011 at 11:30pm — No Comments
|Monday, February 28|
Added by Ralph Paglia on February 27, 2011 at 11:28pm — No Comments
Added by Ralph Paglia on February 27, 2011 at 11:21pm — No Comments
When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…Continue
Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments
|The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…|
Added by Camille Forte on February 27, 2011 at 7:49am — No Comments
Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando. The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…Continue
Added by Brian Pasch on February 27, 2011 at 7:42am — No Comments
Added by Sean Wolfington on February 26, 2011 at 10:16pm — No Comments
Automotive Social Media Strategy:
The Role of a Dealership Content Strategist…Continue
Added by Ralph Paglia on February 26, 2011 at 9:30pm — No Comments
Check this out... Oscar Loera saw a Tweet from Ralph Paglia complaining that a business was located incorrectly by the Hertz Neverlost GPS System he was using in a car he rented at Washington Dulles International…Continue
Added by Ralph Paglia on February 25, 2011 at 9:00pm — No Comments
| Looking for the Best Deal on a 2011 Volkswagen in New Jersey this
weekend?? Don`t miss our Douglas VW Authorized Employee Pricing
Sales Event that begins today Friday 2/25 till Monday…
Added by Ken Beam on February 25, 2011 at 5:15pm — No Comments
Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.
In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…
Added by Lizelle Landino on February 25, 2011 at 9:49am — No Comments
Join us for a live conference right at your desk on March 9th from 11AM to 3PM EST.
- Hear the latest advice and trends that make reputation management easier and more effective for dealerships.
- Attend workshops by leading social media experts.
- Learn from fellow dealers who are driving more sales through online reputation management.
- Get a first-hand look at Cars.com's all-new Dealer Reviews feature before our beta launch this spring.
- Get expert advice on…
Added by Cars.com on February 25, 2011 at 8:54am — No Comments