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February 2011 ADM Blog Posts (136)

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments

OMMA Agenda - Day 2

 OMMA Agenda - Day 2- Tuesday, March 1
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:30pm — No Comments

OMMA Agenda - Day 1

OMMA Agenda - Day 1

Monday, February 28
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:28pm — No Comments

OMMA - The Great Race: Catching Up With Consumers

The Great Race: Catching Up With Consumers



Live from OMMA Global San Francisco





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Added by Ralph Paglia on February 27, 2011 at 11:21pm — No Comments

Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

SEO Reboot - In the vast world of the Internet your SEO strategy provides the search engines with a "GPS" so they can find you!

The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…
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Added by Camille Forte on February 27, 2011 at 7:49am — No Comments

Automotive Advertising Agencies Leverage Exposure At Orlando Boot Camp

Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando. The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…

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Added by Brian Pasch on February 27, 2011 at 7:42am — No Comments

Marketing Job available

Do you know anyone who is interested in being a marketing manager that works with a high growth innovative company that is passionately dedicated to helping dealers grow their business? www.Tier10Marketing.com works with some of the best dealers in the country like Penske, Paragon, Hendrick and many others. Ideally the person would work out of the Washington DC office (actually Dulles VA, 5… Continue

Added by Sean Wolfington on February 26, 2011 at 10:16pm — No Comments

Social Media Strategy: Role of Content Strategist

Automotive Social Media Strategy:

The Role of a Dealership Content Strategist…

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Added by Ralph Paglia on February 26, 2011 at 9:30pm — No Comments

Social Media Marketing: Hertz NeverLost Mapping Issue

Social Media Marketing: Hertz NeverLost Mapping Issue

Hertz NeverLost Team Monitors Social Media

Check this out... Oscar Loera saw a Tweet from Ralph Paglia complaining that a business was located incorrectly by the Hertz Neverlost GPS System he was using in a car he rented at Washington Dulles International…

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Added by Ralph Paglia on February 26, 2011 at 4:30pm — 7 Comments

Dealership's URL

Is an easily memorable url for a dealership's website important?  Is google the primary source to find a dealership's website?

Added by Jae Chang on February 26, 2011 at 10:54am — 10 Comments

Top Twitter Trends Week Of: 2/18 – 2/24

Top Twitter Trends Week Of: 2/18 – 2/24




Image courtesy of iStockphoto, 123render

Source:…

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Added by Ralph Paglia on February 25, 2011 at 9:00pm — No Comments

NJ VW | Douglas VW Authorized Employee Pricing Sales Event | Discounted 2011 Volkswagens NJ | Union County New Jersey



 Looking for the Best Deal on a 2011 Volkswagen in New Jersey this

weekend?? Don`t miss our Douglas VW Authorized Employee Pricing

Sales Event that begins today Friday 2/25 till Monday…
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Added by Ken Beam on February 25, 2011 at 5:15pm — No Comments

CarMax Gets Their PPC Ads Highlighted With Stars

Google User Reviews



Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.



In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…

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Added by Brian Pasch on February 25, 2011 at 10:00am — 1 Comment

How much do you really know about your shoppers?

80 % of car buyers research online before buying and online advertising is expected to grow at least by 20 % each year. Rich Media doubles conversion rates and triples click through rates. Rich media sources like a video is 181 % more affective than a banner ad. These are only a few statistics and in my mind tells you where your head should be in the game, How much do you really know about you internet shoppers? How long does the average internet auto shopper client shop? Up to a year from… Continue

Added by Lizelle Landino on February 25, 2011 at 9:49am — No Comments

Character limitations in blog posts

Just a quick fyi for all...the current character count limit is 2000. Ning is saying that it is an issue that they are addressing. That was as of Feb 10.  I am trying to find out more and if I can will let everyone know.

Added by Scott Falcone on February 25, 2011 at 8:57am — 1 Comment

Join Cars.com for the Reputation Management Online Virtual Conference on March 9th

Join us for a live conference right at your desk on March 9th from 11AM to 3PM EST.



- Hear the latest advice and trends that make reputation management easier and more effective for dealerships.

- Attend workshops by leading social media experts.

- Learn from fellow dealers who are driving more sales through online reputation management.

- Get a first-hand look at Cars.com's all-new Dealer Reviews feature before our beta launch this spring.

- Get expert advice on…

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Added by Cars.com on February 25, 2011 at 8:54am — No Comments

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