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Featured ADM Member Blog Posts – February 2010 Archive (32)

Wrestling with social media at NADA

Once again NADA didn’t disappoint! More so this year because the Track 2 workshop programs I attended covered one of the hottest – and probably most the discussed topics on the planet right now: Social…

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Added by charles bayer on February 28, 2010 at 6:00pm — 1 Comment

The Extinction of the Old School Car Dealer

It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships are falling by the way side and closing their doors. While many different theories can by hypothesized as…

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Added by David Johnson on February 28, 2010 at 1:14pm — 8 Comments

Employees are the key to social networking.

Stop trying to make a social network on your dealership's website with Facebook and Twitter accounts. If the stats on word of mouth marketing and social networking are correct, your dealership already has it's own HUGE social network inside the dealership, your employees. They are the key to your success in social networking. 80% of their friends will trust their opinion in products and services. Focusing on your employees social networks will and can put your dealership's messages, vehicles… Continue

Added by Jay on February 26, 2010 at 7:26am — 2 Comments

Opposing View: James Lentz says Toyota ‘Firmly Focused’ on Safety, Unintended Acceleration is Rare

Opposing view: ‘Firmly focused’ on safety

Unintended acceleration is rare; Toyota’s working to restore trust.…

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Added by Ralph Paglia on February 25, 2010 at 10:30pm — 1 Comment

Automotive Social Media Policy – Free Download

As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on the opinions being formed.



It’s becoming increasingly more important to monitor your employees…

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Added by David Johnson on February 25, 2010 at 9:23pm — 8 Comments

2010 J.D. Power Customer Service Index Study

Lexus and Hummer top 2010 J.D. Power Customer Service Index Study

2010 J.D. Power CSI Study - Click above for charts


Lexus and…
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Added by Ralph Paglia on February 24, 2010 at 6:30pm — No Comments

Navigating Social Media in the Automotive Industry



It has been said that cars are one of the few personal possessions that arouse extreme consumer passion and fanaticism. People talk about their cars frequently, whether they are bragging or complaining, to their friends, coworkers and family members. And in today’s technologically advanced world,…

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Added by Missy Jensen on February 24, 2010 at 1:28pm — No Comments

Leave it all on the playing field

Today I wanted to share with you one of the most powerful words that is necessary to be successful in automotive Internet sales. The word is “effort” it is defined in Webster’s as “hard work” or “the total work done to achieve a particular end.” I know this word may not mean too much to you, but I would like to give you a few examples of effort in action.



Let take the PGA tour. From 2000-2006 The PGA Championship winner took home an average of $1,060,714 in winnings. Second… Continue

Added by Todd Smith on February 24, 2010 at 8:58am — 3 Comments

Search and Display Advertising Synergies



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Added by Ralph Paglia on February 24, 2010 at 7:00am — 4 Comments

Social Media, Not Just For Your Sales Department: A Special Finance Perspective

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the latter of which will be the…

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Added by David Johnson on February 23, 2010 at 5:16pm — 14 Comments

DIGITAL DEALER CONFERENCE #8



It seems that the excellent 7th Digital Dealer Conference and Exposition that was held in…

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Added by Ralph Paglia on February 23, 2010 at 2:00am — No Comments

NADA 2010 One Week Later..... A Little Of What I Saw

My first day of the NADA Convention in Orlando Florida, I was able to cover 1/3 of the floor. I knew at that point I needed to high step it if I wanted to get eye-balls on all the venders. I decided that I would go back the last…

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Added by Tim Jennings on February 21, 2010 at 8:24pm — 8 Comments

The 3 Phases Of Dealership Social Maturity

Be honest, where is your dealership at with social media? Don't worry, this isn't a test and the only person that's going to know your answer is you. It's time, before you get too far down the road, to analyze what you are doing right and what you are doing wrong. Keep in mind that what's right or wrong for your market isn't necessarily…

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Added by David Johnson on February 19, 2010 at 4:15pm — No Comments

Presentation Skills Video from Grant Cardone



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Added by Ralph Paglia on February 18, 2010 at 7:52pm — 1 Comment

GM's Tweet Reach and Social Experiences





I was having a conversation the other day with someone about how…
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Added by Christopher Baccus on February 15, 2010 at 7:46pm — 11 Comments

Sean Wolfington Agrees to Serve as Chairman of the Board of VinSolutions

Overland Park, Kansas –February 13, 2010 – Sean Wolfington has agreed to serve as Chairman of the Board of VinSolutions, the industry leading automotive “Dealership

Marketing System” that helps retailers attract, sell and retain more

customers profitably.



“We asked Sean to…

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Added by Matt Watson on February 14, 2010 at 6:23am — 9 Comments

Social Media Management -- Yeah, it's a CRM Function!

Social Media Management (SMM): I'm not talking about a CRM managing the social media content look and feel, though they can have at that problem if they want--I am talking about the CRM keeping track of what Tweets we've done, what we've said on Facebook and MySpace, and what has been said back to us. And sticking that into a customer record, as appropriate, just as they do emails. And providing a place to edit and save templates, just like emails. I'd even like a configurable…

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Added by Keith Shetterly on February 10, 2010 at 10:00am — 7 Comments

Twitter Advanced Search Operators for Finding Car Buyers

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Added by Ralph Paglia on February 8, 2010 at 6:00pm — No Comments

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