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February 2010 ADM Blog Posts (59)

Wrestling with social media at NADA

Once again NADA didn’t disappoint! More so this year because the Track 2 workshop programs I attended covered one of the hottest – and probably most the discussed topics on the planet right now: Social…

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Added by charles bayer on February 28, 2010 at 6:00pm — 1 Comment

“Thank You” email gets the highest open rate

While in San Diego at Online Marketing Summit 2010 I heard a simple yet revealing fact. The “Thank You” email you send the customer after they submit a lead or for an appointment with your dealership will have the highest open rate of anything you send that customer.…

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Added by Larry Bruce on February 28, 2010 at 3:42pm — No Comments

The Extinction of the Old School Car Dealer

It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships are falling by the way side and closing their doors. While many different theories can by hypothesized as…

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Added by David Johnson on February 28, 2010 at 1:14pm — 8 Comments

Employees are the key to social networking.

Stop trying to make a social network on your dealership's website with Facebook and Twitter accounts. If the stats on word of mouth marketing and social networking are correct, your dealership already has it's own HUGE social network inside the dealership, your employees. They are the key to your success in social networking. 80% of their friends will trust their opinion in products and services. Focusing on your employees social networks will and can put your dealership's messages, vehicles… Continue

Added by Jay on February 26, 2010 at 7:26am — 2 Comments

Opposing View: James Lentz says Toyota ‘Firmly Focused’ on Safety, Unintended Acceleration is Rare

Opposing view: ‘Firmly focused’ on safety

Unintended acceleration is rare; Toyota’s working to restore trust.…

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Added by Ralph Paglia on February 25, 2010 at 10:30pm — 1 Comment

Automotive Social Media Policy – Free Download

As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on the opinions being formed.



It’s becoming increasingly more important to monitor your employees…

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Added by David Johnson on February 25, 2010 at 9:23pm — 8 Comments

8th Digital Dealer; With Social Media, Your Time has Become the New Currency… How Will you Spend Yours?

8th Digital Dealer; With Social Media, Your Time has Become…
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Added by Ralph Paglia on February 25, 2010 at 10:00am — No Comments

The JD Power Roundtable Conference in Miami!

The JD Power and Associates International Automotive Roundtable Conference in Miami of which izmo was one of the main sponsors. It turned out to be a great event; the information provided by JD Power was excellent, as always, and so were its panel of speakers.

However, my biggest take…

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Added by Clarence U Romero on February 25, 2010 at 8:58am — No Comments

izmocars CEO's Blog For auto dealers, IndY means Incredible Value

For auto dealers, IndY means Incredible Value

Yesterday, izmocars announced the release of its IndY Operating Platform.

izmoIndY is the result of more than three years of smart work put in by some of the best software minds in the…

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Added by Clarence U Romero on February 25, 2010 at 8:42am — 2 Comments

Ad Agency Online Approves DealerMouth For Affiliated Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), announced today that he has accepted DealerMouth as a new vendor client for his national network of independent affiliated automotive advertising agencies. The co-founders of…

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Added by Philip Zelinger on February 25, 2010 at 8:15am — No Comments

Navigating Social Media in the Automotive Industry

Navigating Social Media in the Automotive Industry



DMEautomotive Whitepaper

Prepared by Missy Jensen…

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Added by Ralph Paglia on February 25, 2010 at 7:30am — No Comments

Pizza Wars: Why Auto Dealers need to be involved in Social Media

Have you seen the commercials? Domino’s pizza is running a social media campaign saying they realize they’ve made a few mistakes in the past but are willing to listen to the public and take their

constructive criticism. Then, they talk about how they made changes and

then deliver the reinvented pizzas to the people who critiqued them.

These people then give testimonials on how much better the pizzas are.

Genius!

Social media is all about being visible in your…

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Added by Rob Hagen on February 24, 2010 at 9:20pm — 3 Comments

2010 J.D. Power Customer Service Index Study

Lexus and Hummer top 2010 J.D. Power Customer Service Index Study

2010 J.D. Power CSI Study - Click above for charts


Lexus and…
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Added by Ralph Paglia on February 24, 2010 at 6:30pm — No Comments

Navigating Social Media in the Automotive Industry



It has been said that cars are one of the few personal possessions that arouse extreme consumer passion and fanaticism. People talk about their cars frequently, whether they are bragging or complaining, to their friends, coworkers and family members. And in today’s technologically advanced world,…

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Added by Missy Jensen on February 24, 2010 at 1:28pm — No Comments

Leave it all on the playing field

Today I wanted to share with you one of the most powerful words that is necessary to be successful in automotive Internet sales. The word is “effort” it is defined in Webster’s as “hard work” or “the total work done to achieve a particular end.” I know this word may not mean too much to you, but I would like to give you a few examples of effort in action.



Let take the PGA tour. From 2000-2006 The PGA Championship winner took home an average of $1,060,714 in winnings. Second… Continue

Added by Todd Smith on February 24, 2010 at 8:58am — 3 Comments

AdagencyOnline.Net Recommends GetAutoAppraise.Com To Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C., AAOL, - a national network of independent automotive advertising agencies – and the host of http://AdAgencyOnline.Net – an automotive advertising resource networking portal – introduced http://GetAutoAppraise.Com as a new vendor client on his blog talk radio show,…

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Added by Philip Zelinger on February 24, 2010 at 7:22am — No Comments

Search and Display Advertising Synergies



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Added by Ralph Paglia on February 24, 2010 at 7:00am — 4 Comments

Social Media, Not Just For Your Sales Department: A Special Finance Perspective

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the latter of which will be the…

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Added by David Johnson on February 23, 2010 at 5:16pm — 14 Comments

Why Bother?

For some reason we continue to see dealerships running large ads in the newspapers and paying BIG money to put up billboards. What is the last billboard you saw for a dealership? If you are like most people you don't remember. That's because mass marketing, like billboards, is great for increasing brand recognition but doesn't do much to influence the buyer when it comes to making a decision. Leave the big money adds to the manufacturer! What…

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Added by Social Dealer on February 23, 2010 at 2:18pm — No Comments

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